Hi, I’m Rabya Ahmed — a creative Social Media Manager and Content Creator based between Dubai and the UK. I specialize in building engaging beauty and fashion brand campaigns, crafting content strategies, and driving growth through authentic UGC and influencer partnerships. I thrive on turning tight budgets into high-impact visuals and narratives, and I enjoy aligning online engagement with real-world activation experiences. Currently I’m a Junior Brand Manager, leading content creation and campaign strategy across 18 beauty brands. I’ve launched key campaigns, maintained brand consistency across platforms, and shaped influencer outreach. I love shaping authentic, trend-savvy content that resonates with salon and consumer audiences alike.

Rabya Ahmed

Hi, I’m Rabya Ahmed — a creative Social Media Manager and Content Creator based between Dubai and the UK. I specialize in building engaging beauty and fashion brand campaigns, crafting content strategies, and driving growth through authentic UGC and influencer partnerships. I thrive on turning tight budgets into high-impact visuals and narratives, and I enjoy aligning online engagement with real-world activation experiences. Currently I’m a Junior Brand Manager, leading content creation and campaign strategy across 18 beauty brands. I’ve launched key campaigns, maintained brand consistency across platforms, and shaped influencer outreach. I love shaping authentic, trend-savvy content that resonates with salon and consumer audiences alike.

Available to hire

Hi, I’m Rabya Ahmed — a creative Social Media Manager and Content Creator based between Dubai and the UK. I specialize in building engaging beauty and fashion brand campaigns, crafting content strategies, and driving growth through authentic UGC and influencer partnerships. I thrive on turning tight budgets into high-impact visuals and narratives, and I enjoy aligning online engagement with real-world activation experiences.

Currently I’m a Junior Brand Manager, leading content creation and campaign strategy across 18 beauty brands. I’ve launched key campaigns, maintained brand consistency across platforms, and shaped influencer outreach. I love shaping authentic, trend-savvy content that resonates with salon and consumer audiences alike.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced
Urdu
Advanced
Hindi
Advanced

Work Experience

Junior Brand Manager at N.BAR
January 1, 2025 - Present
In my current role, I manage brand marketing strategies and campaigns to enhance brand presence and engagement. I oversee the creation of content and collaborate with various teams to ensure consistency in brand messaging.
Project Lead at MASHION
December 31, 2024 - July 23, 2025
Led projects focusing on social media and digital content creation, driving strategy to expand audience reach and elevate brand storytelling. Coordinated team efforts and ensured delivery of high-quality content.
Social Media Manager/Content Creator at LIMU STUDIOS
December 31, 2022 - July 23, 2025
Managed social media platforms and created engaging content that increased follower engagement and brand visibility. Developed video content and executed social media campaigns effectively.
Junior Brand Manager
May 1, 2025 - Present
Managed content creation, influencer outreach, and campaign strategy across 18 beauty branches. Led the launch of key campaigns including Russian Pedicure, Signature Mani-Pedi, and the Kerastase Gloss Absolute retail activation, driving higher engagement and service awareness. Created all UGC-style content, including reels, emailers, and captions, while maintaining brand consistency across platforms and tailoring ideas to in-salon experiences and activation zones.
Social Media Manager - Content Creator at LimU Studios
February 1, 2019 - December 1, 2022
Directed social media campaigns, content planning and creation for three beauty and fashion brands; oversaw day-to-day posting, engagement, and growth. Edited editorial calendars, brand partnerships, and video storytelling across Instagram and YouTube. Launched the Mashion Store website, led the launch campaign, oversaw an e-commerce shoot, and created UGC content for digital rollouts. Built UGC-style content and ensured brand consistency across platforms.

Education

Bachelors in Sociology at SZABIST
June 1, 2014 - July 31, 2018
Bachelor's Degree in Sociology at SZABIST
January 1, 2014 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services