Racha Habli

Available to hire

Creative Director & Brand Strategist | Luxury • Innovation • Design • Crafting Timeless Experiences I am an experienced creative director and brand strategist with a strong background in luxury, innovation, and design.

About

Creative Director & Brand Strategist | Luxury • Innovation • Design • Crafting Timeless Experiences

I am an experienced creative director and brand strategist with a strong background in luxury, innovation, and design. With more than a decade of international experience across Europe and Asia, I specialize in transforming brand values into powerful visual narratives that inspire, engage, and drive growth.

Passionate about fashion and its constant evolution, I have successfully built and managed brands from concept to execution — from product design and artistic direction to marketing strategy, digital optimization, and client engagement. My creative and strategic approach has consistently enhanced customer experiences, strengthened brand presence, and boosted sales across diverse industries.

Driven, adaptable, and collaborative, I thrive in multicultural environments and excel at leading teams, managing projects, and delivering impactful results.

  • 13 years' experience
  • Joined September 2025

Industry experience

  • Media & Entertainment
  • Professional Services
  • Retail
  • Manufacturing
  • Education

Work experience· 6 roles

Brand & Digital Marketing Manager · Du RebeccaNov 2024 – May 2025 · 7 mos

Analyzed brand DNA and crafted a KPI-driven marketing strategy; launched the English version of the site to broaden international reach. Optimized performance via Shopify, SEO, Meta Ads, and automated email campaigns (Omnisend); led digital campaigns.

Founder & Creator of Handcrafted Products · Racha + SuziMay 2020 – Oct 2021 · 1 yr 6 mos

Developed and marketed handcrafted product lines for the UAE market, overseeing product design, production, branding and sales partnerships.

Interior Design Project Coordinator · Trig Interior DesignMar 2020 – Jan 2021 · 11 mos

Led a team of drafters, coordinated cross-functional groups to meet deadlines, and provided leadership for a 5-person team on interior design projects.

Founder & Artistic Director · Rachabli AtelierJun 2015 – Mar 2025 · 9 yrs 10 mos
Design Coordinator · Blue FlowersMay 2012 – Aug 2013 · 1 yr 4 mos
Founder & Graphic Designer · Rachabli Graphic DesignJun 2011 – Mar 2025 · 13 yrs 10 mos

Education

Licence en design graphique - Conception graphique (Spécialité : impression) · Université américano-libanaise (LAU)2006 – 2011
Master en Administration de la gestion internationale des affaires (IMBA) · Audencia Business School2023 – 2024
Going to Luxury Market · POLIMI Graduate School of Management2024

Certifications and awards

Inside LVMH: Luxe durable, création et branding dans le luxe, opérations et chaîne d'approvisionnement, innovation et développement de produits de luxe.2024
Design Thinking et Créativité pour les Affaires2020
Leadership organisationnel et changement2020

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