Ran Chacon Badilla

• CRM & Lead Lifecycle: Managed CRM operations and the full lead lifecycle, ensuring accurate lead assignment, activation, and contract fulfillment across educational partners. • Email Marketing Automation: Created and managed automated email marketing campaigns via Acumbamail, supporting promotional initiatives and driving engagement with educational centers and partners. • Paid Search (SEM): Optimized Google Ads campaigns through systematic keyword analysis and audience targeting improvements, increasing conversions and lead generation efficiency. • Conversion Rate Optimization (CRO): Built and optimized B2B lead generation forms, improving lead qualification rates and overall conversion efficiency. • SEO & Web Visibility: Optimized website structure and SEO keyword strategy using SEMrush and Google Search Console, increasing organic visibility and qualified lead acquisition. • Retention & Account Health: Monitored NPS and customer satisfaction metrics, proactively managing alerts and client follow-ups to maintain high service quality. • Performance Tracking: Defined, tracked, and reported operational and marketing KPIs to support cross-team decision-making Key Achievement: Improved the department's monthly average SLA by 17.5% YoY through internal process optimization.

Managed a portfolio of 15+ B2B clients with monthly budgets up to €150K, acting as primary strategic advisor and owning LinkedIn Ads campaigns end-to-end. Led demand generation strategy and execution to drive qualified B2B leads, web traffic, and high-value pipeline growth aligned with sales targets. Designed and optimized full-funnel campaigns using advanced audience segmentation, bidding strategies, and budget allocation to consistently reduce CPL and CPC across key accounts. Conducted data-driven performance analysis across KPIs (CTR, CPL, CPC, CPM, and conversion rates) and translated insights into actionable recommendations that improved campaign efficiency and client retention. Implemented A/B testing across creatives and messaging, improving measurable outcomes such as CTR, engagement, and conversion rate. Delivered weekly and monthly executive reporting aligned to client business goals, strengthening stakeholder relationships and supporting long-term account growth.

Managed a portfolio of 15+ B2B clients with monthly budgets up to €150K, acting as a primary strategic advisor on LinkedIn Ads performance and paid media strategy. Designed and optimized full-funnel LinkedIn Ads campaigns, including advanced audience segmentation, bidding strategies, and budget allocation, consistently working to reduce CPL and CPC across key accounts. Delivered data-driven performance analyses across CTR, CPL, CPC, CPM, and conversion rates, turning raw reporting into actionable recommendations that improved efficiency and supported client retention. Led A/B testing for ad creatives and messaging to increase CT R, engagement, and conversion rates across multiple accounts. Built weekly and monthly executive performance reports aligned with client business goals and supported long-term account growth via strategic upselling. Maintained high satisfaction and retention through proactive communication combined with ongoing data-driven optimization.