Available to hire
I am excited to express my interest in the job position and future opportunities. With strong experience in strategy and optimization of digital campaigns, I specialize in helping businesses effectively achieve their marketing goals.
I work as a Digital Account Manager (B2B) at LinkedIn Ads, advising clients on how to implement and optimize LinkedIn ad campaigns. My focus includes audience targeting, bidding strategy, and campaign performance analysis to boost engagement and conversions. I also have experience with A/B testing and analytical reporting to support strategic decisions.
Previously, I worked as a Marketing Operations Specialist at Emagister, managing CRM systems and enhancing user experience, where I improved departmental SLA by 17.5%. I also served as Assistant Chief Executive at JI Investment Solutions, contributing to strategies that increased sales by 14%.
I hold a Master’s in Marketing and Commercial Management from EAE Business School and a Bachelor’s in Public Administration from the University of Costa Rica. I am proficient in Salesforce, Qlik Sense, Microsoft Office, and fluent in both Spanish and English.
I would like to discuss how my skills and background could contribute to your company’s goals. Thank you for your time and consideration.
Randall Chacon
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Work Experience
Digital Marketing Campaign Consultant at LinkedIn, Barcelona
October 1, 2022 - PresentAdvise clients on launching new digital marketing campaigns on the LinkedIn Ads platform to ensure good performance and results. Collaborate to define and segment target audiences based on market research and campaign trends. Guide clients in developing bidding strategies by setting competitive bids. Analyze campaign performance using key metrics and provide insights to improve engagement and conversions. Offer expertise in creative media strategies and content development. Implement A/B testing to maximize campaign performance. Generate regular reports on campaign performance to inform future strategies.
Marketing Operations Specialist at Emagister, Barcelona
October 31, 2022 - July 10, 2025Managed CRM and coordinated daily tasks with departments to ensure efficient service delivery. Created Lead Generation Form to ensure qualified leads. Improved website user experience and managed user search results via SEO keyword assignment. Evaluated customer satisfaction through NPS surveys and followed up on warnings. Ensured correct activation and fulfillment of incoming contracted orders. Developed KPIs and presented key information to stakeholders. Achieved a 17.5% improvement in monthly average SLA compared to the previous year.
Assistant Chief Executive at JI Investment Solutions, San José
December 31, 2021 - July 10, 2025Collaborated with CEO to lead the team in target achievements. Conducted market research to understand target requirements, habits, and trends. Developed KPIs and presented key information to the company. Implemented new strategies that increased company sales by 14% compared to the previous year.
Digital Marketing Campaign Consultant at LinkedIn, Barcelona
October 1, 2022 - PresentAdvises clients on launching digital marketing campaigns on LinkedIn Ads, defines and segments target audiences, develops bidding strategies, analyzes campaign performance (impressions, CTR, CPM, CPC, CPL, leads), provides insights to improve engagement and conversions, contributes to creative media strategies and content development, implements A/B testing, and generates weekly, monthly, and quarterly campaign reports.
Marketing Operations Specialist at Emagister, Barcelona
October 1, 2022 - September 22, 2025Manages CRM and coordinates daily tasks across departments; creates Lead Generation Form; improves website UX and manages SEO keywords; evaluates customer satisfaction via NPS surveys; ensures activation and fulfillment of inbound orders; develops KPIs and reports to stakeholders. Achievements: SLA improved by 17.5% YoY.
Assistant Chief Executive at JI Investment Solutions, San José
December 1, 2021 - September 22, 2025Collaborates with the CEO to lead the team toward targets; conducts market research on requirements, habits, and trends; develops KPIs and reports. Achievements: new strategies increased company sales by 14% YoY.
Digital Marketing Campaign Consultant at LinkedIn
October 1, 2022 - PresentAdvises clients on launching LinkedIn Ads campaigns to achieve strong performance; collaborates to define and segment target audiences based on market research and campaign trends; guides bidding strategies to set competitive bids; analyzes campaign performance using impressions, CTR, CPM, CPC, CPL, and leads; provides insights and recommendations to improve engagement and conversions; offers expertise in creative media strategies and content development; implements A/B testing to optimize creatives; generates weekly, monthly, and quarterly reports highlighting trends and key results to inform future strategies.
Marketing Operations Specialist at Emagister, Barcelona
October 31, 2022 - September 22, 2025Managed the CRM and coordinated daily tasks with other departments to ensure efficient service delivery; created Lead Generation Form to qualify leads; improved website UX and managed user search results by assigning keywords for SEO; evaluated customer satisfaction through NPS surveys and followed up on warnings; ensured activation and fulfillment of incoming contracted orders; developed KPIs and presented key information to stakeholders; Achievements: improved the department's monthly average SLA by 17.5% compared to the previous year.
Assistant Chief Executive at JI Investment Solutions, San José
December 31, 2021 - September 22, 2025Collaborated with the CEO to lead the team toward target achievements; conducted market research to understand targets' requirements, habits, and trends; developed KPIs and presented key information to the company; Achievements: implementation of new strategies that increased company sales by 14% compared to the previous year.
Digital Marketing Campaign Consultant at LinkedIn
October 1, 2022 - November 12, 2025Advises clients on launching LinkedIn Ads campaigns, defines target audiences based on market research and campaign trends, guides bidding strategies, analyzes performance using impressions, CTR, CPM, CPC, CPL, and leads, and develops creative media strategies. Implements A/B testing to optimize creatives and generates weekly, monthly, and quarterly reports to inform future strategy.
Marketing Operations Specialist at Emagister
October 1, 2022 - October 1, 2022CRM management and cross-department coordination; designed the Lead Generation Form to generate qualified leads; improved website UX and SEO keyword tagging; monitors customer satisfaction via NPS surveys and addresses warnings; ensures activation and fulfillment of incoming orders; develops KPIs and communicates key insights to stakeholders. Achievements include a 17.5% improvement in the monthly SLA YoY.
Assistant Chief Executive at JI Investment Solutions
December 1, 2021 - December 1, 2021Collaborated with the CEO to lead the team toward target achievement; conducted market research on target requirements, habits, and trends; developed KPIs and presented key information to the company. Achievements: Implemented new strategies that increased sales by 14% vs. the previous year.
Marketing Operations Specialist at Emagister
December 1, 2021 - October 1, 2022Managed the CRM and coordinated daily tasks across departments to ensure efficient service delivery. Created Lead Generation Form to qualify leads. Improved website UX and managed on-site search results by assigning SEO keywords. Evaluated customer satisfaction via NPS surveys and followed up on warnings. Ensured activation and fulfillment of incoming contracted orders. Developed KPIs and presented key information to stakeholders. Achievements included improving the department's monthly average SLA by 17.5% year over year.
Assistant Chief Executive at JI Investment Solutions
January 1, 2019 - December 1, 2021Collaborated with the CEO to lead the team in target achievement. Conducted market research to understand targets' requirements, habits, and trends. Developed KPIs and presented key information to the company. Achievements: implementation of new strategies that increased company sales by 14% compared to the previous year.
Digital Account Manager (B2B) at LinkedIn (Barcelona)
October 1, 2022 - PresentManaged a portfolio of 15 B2B clients, acting as a strategic advisor on paid media and campaign performance across LinkedIn Ads. Advised clients on campaign setup, audience segmentation, bidding strategies, and budget optimization to maximize ROI and lead quality. Analyzed performance using KPIs such as CTR, CPC, CPL, CPM, and conversion rates, delivering actionable insights and optimization recommendations. Supported A/B testing of ad creatives and messaging to optimize engagement and conversion rates. Prepared and presented weekly and monthly performance reports, aligning campaign results with client business objectives. Key Achievement: Improved the department's monthly average SLA by 17.5% year-over-year.
Marketing Operations Specialist at Emagister, Barcelona
December 1, 2021 - October 1, 2022Managed CRM operations and the full lead lifecycle, ensuring accurate lead assignment, activation, and contract fulfillment. Built and optimized B2B lead generation forms, increasing lead qualification and conversion efficiency. Partnered with marketing and sales teams to improve service delivery. Optimized website structure and SEO keyword strategy to increase visibility, engagement, and qualified lead acquisition. Monitored NPS and customer satisfaction metrics, proactively managing alerts and client follow-ups. Defined, tracked, and reported operational and marketing KPIs to support decision-making.
Assistant Chief Executive at JI Investment Solutions, San José
January 1, 2019 - December 1, 2021Collaborated directly with the CEO on business strategy and operational planning. Conducted market and customer research to identify client needs, preferences, and market trends. Defined and monitored operational KPIs, translating data into insights that support leadership decision-making. Key Achievement: Contributed to the implementation of strategies that increased company sales by 14% year over year.
Digital Account Manager (B2B) at LinkedIn
October 1, 2022 - PresentManaged a portfolio of 15 B2B clients, acting as strategic advisor on paid media and campaign performance across LinkedIn Ads; Advised on campaign setup, audience segmentation, bidding strategies, and budget optimization to maximize ROI and lead quality; Analyzed performance using KPIs such as CTR, CPC, CPL, CPM, and conversion rates, delivering actionable insights and optimization recommendations; Supported A/B testing of ad creatives and messaging to optimize engagement and conversion rates; Prepared and presented weekly and monthly performance reports, aligning campaign results with client business objectives.
Digital Account Manager (B2B) at LinkedIn, Barcelona
October 1, 2022 - PresentManaged a portfolio of 15 B2B clients, acting as a strategic advisor on paid media and campaign performance across LinkedIn Ads. Advised clients on campaign setup, audience segmentation, bidding strategies, and budget optimization to maximize ROI and lead quality. Analyzed performance using KPIs such as CTR, CPC, CPL, CPM, and conversion rates; delivered actionable insights and optimization recommendations. Supported A/B testing of ad creatives and messaging to optimize engagement and conversion rates. Prepared and presented weekly and monthly performance reports, aligning campaign results with client business objectives.
Education
master's at EAE Business School, Barcelona
March 1, 2021 - January 31, 2022bachelor's at Universidad de Costa Rica, San José
March 1, 2013 - December 31, 2017Master's in Marketing and Sales Management at EAE Business School, Barcelona
March 1, 2021 - January 1, 2022Bachelor's degree in Public Administration at Universidad de Costa Rica, San José
March 1, 2013 - December 1, 2017Master's in Marketing and Sales Management at EAE Business School, Barcelona
March 1, 2021 - January 31, 2022Bachelor's Degree in Public Administration at Universidad de Costa Rica, San José
March 1, 2013 - December 31, 2017Master's in Marketing and Sales Management at EAE Business School, Barcelona
March 1, 2021 - January 1, 2022Bachelor's degree in Public Administration at Universidad de Costa Rica, San José
March 1, 2013 - December 1, 2017Master's degree in Marketing and Sales Management at EAE Business School
March 1, 2021 - January 1, 2022Bachelor's degree in Public Administration at Universidad de Costa Rica
March 1, 2013 - December 1, 2017Master's in Marketing and Sales Management at EAE Business School, Barcelona
March 1, 2021 - January 1, 2022Bachelor's degree in Public Administration at Universidad de Costa Rica, San José
March 1, 2013 - December 1, 2017Master's in Marketing and Sales Management at EAE Business School, Barcelona
March 1, 2021 - January 1, 2022Bachelor's degree in Public Administration at Universidad de Costa Rica, San José
March 1, 2013 - December 1, 2017Master's in Marketing and Sales Management at EAE Business School, Barcelona
March 1, 2021 - January 1, 2022Bachelor's Degree in Public Administration at Universidad de Costa Rica, San José
March 1, 2013 - December 1, 2017Qualifications
Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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