Digital Marketing Specialist at Emagister, Barcelona

• CRM & Lead Lifecycle: Managed CRM operations and the full lead lifecycle, ensuring accurate lead assignment, activation, and contract fulfillment across educational partners. • Email Marketing Automation: Created and managed automated email marketing campaigns via Acumbamail, supporting promotional initiatives and driving engagement with educational centers and partners. • Paid Search (SEM): Optimized Google Ads campaigns through systematic keyword analysis and audience targeting improvements, increasing conversions and lead generation efficiency. • Conversion Rate Optimization (CRO): Built and optimized B2B lead generation forms, improving lead qualification rates and overall conversion efficiency. • SEO & Web Visibility: Optimized website structure and SEO keyword strategy using SEMrush and Google Search Console, increasing organic visibility and qualified lead acquisition. • Retention & Account Health: Monitored NPS and customer satisfaction metrics, proactively managing alerts and client follow-ups to maintain high service quality. • Performance Tracking: Defined, tracked, and reported operational and marketing KPIs to support cross-team decision-making Key Achievement: Improved the department's monthly average SLA by 17.5% YoY through internal process optimization.

Paid Media Strategist (B2B) at LinkedIn Ads, Barcelona

Managed a portfolio of 15+ B2B clients with monthly budgets up to €150K, acting as primary strategic advisor and owning LinkedIn Ads campaigns end-to-end. Led demand generation strategy and execution to drive qualified B2B leads, web traffic, and high-value pipeline growth aligned with sales targets. Designed and optimized full-funnel campaigns using advanced audience segmentation, bidding strategies, and budget allocation to consistently reduce CPL and CPC across key accounts. Conducted data-driven performance analysis across KPIs (CTR, CPL, CPC, CPM, and conversion rates) and translated insights into actionable recommendations that improved campaign efficiency and client retention. Implemented A/B testing across creatives and messaging, improving measurable outcomes such as CTR, engagement, and conversion rate. Delivered weekly and monthly executive reporting aligned to client business goals, strengthening stakeholder relationships and supporting long-term account growth.

Digital Account Manager (B2B) at LinkedIn, Barcelona

Managed a portfolio of 15+ B2B clients with monthly budgets up to €150K, acting as a primary strategic advisor on LinkedIn Ads performance and paid media strategy. Designed and optimized full-funnel LinkedIn Ads campaigns, including advanced audience segmentation, bidding strategies, and budget allocation, consistently working to reduce CPL and CPC across key accounts. Delivered data-driven performance analyses across CTR, CPL, CPC, CPM, and conversion rates, turning raw reporting into actionable recommendations that improved efficiency and supported client retention. Led A/B testing for ad creatives and messaging to increase CT R, engagement, and conversion rates across multiple accounts. Built weekly and monthly executive performance reports aligned with client business goals and supported long-term account growth via strategic upselling. Maintained high satisfaction and retention through proactive communication combined with ongoing data-driven optimization.

Digital Account Manager (B2B) at LinkedIn

Strategic account management for a portfolio of 15+ B2B clients; acted as primary advisor on LinkedIn Ads performance and paid media strategy. Designed and optimized full-funnel campaigns with advanced audience segmentation, bidding strategies, and budget allocation. Consistently reduced CPL and CPA across key accounts, delivering data-driven insights to improve campaign efficiency and client retention. Led A/B testing initiatives and prepared weekly/monthly performance reports to support client goals and upsell opportunities.

Digital Marketing Campaign Consultant at LinkedIn, Barcelona

• Strategic Account Management: Managed a portfolio of 15+ B2B clients with monthly budgets of up to €150K, acting as their primary strategic advisor on LinkedIn Ads performance and paid media strategy. • Campaign Optimization: Designed and optimized full-funnel LinkedIn Ads campaigns, including advanced audience segmentation, bidding strategies, and budget allocation, consistently reducing CPL and CPC across key accounts. • Data-Driven Analysis: Delivered performance analysis across critical metrics (CTR, CPL, CPC, CPM, and conversion rates), translating raw data into actionable recommendations that improved campaign efficiency and client retention. • A/B Testing & Experimentation: Led A/B testing initiatives on ad creatives and messaging, driving measurable improvements in CTR, engagement rate, and conversion rates across multiple accounts. • Executive Reporting: Built and presented weekly and monthly performance reports aligned to client business goals, strengthening relationships and supporting long-term account growth through strategic upselling. • Client Retention: Consistently maintained high client satisfaction and account retention by combining proactive communication with data-driven optimization strategies

Assistant Chief Executive at JI Investment Solutions, San José

Collaborated with CEO to lead the team in target achievements. Conducted market research to understand target requirements, habits, and trends. Developed KPIs and presented key information to the company. Implemented new strategies that increased company sales by 14% compared to the previous year.

Digital Marketing Specialist at Emagister, Barcelona

Managed CRM operations and the full lead lifecycle for educational partners, ensuring accurate lead assignment, activation, and contract fulfillment. Created and operated automated email marketing campaigns via Acumbamail to support promotional initiatives and drive engagement with education centers and partners. Optimized Google Ads (paid search) through systematic keyword analysis and audience targeting improvements, increasing conversions and lead generation efficiency. Built and optimized B2B lead generation forms to improve lead qualification and overall conversion efficiency. Enhanced web structure and SEO keyword strategy using SEMrush and Google Search Console to increase organic visibility and qualified lead acquisition. Monitored NPS and customer satisfaction metrics, proactively managing alerts and follow-ups to maintain service quality. Defined, tracked, and reported operational and marketing KPIs to support cross-team decision-making. Key achievement: improved the departme

Digital Marketing Specialist at Emagister

CRM & lead lifecycle management, ensuring accurate lead attribution and activation. Built and managed automated email marketing campaigns, supported promotional initiatives, and optimized paid search (SEM) campaigns. Implemented CRO and SEO improvements, monitored retention and account health, and tracked performance to drive growth.

Assistant Chief Executive at Investment Solutions, San José

Conducted rigorous market and customer research to identify emerging client needs, preferences, and financial sector trends. Defined and monitored operational KPIs, translating data into insights supporting leadership decision-making. Contributed to commercial and marketing strategies that grew company sales by 14% year-over-year.

Assistant Chief Executive at JI Invesment Solutions, San José

Conducted rigorous market and customer research to identify emerging client needs, preferences, and finance-sector trends. Defined and monitored operational KPIs and translated data into insights supporting leadership decision-making. Contributed to commercial and marketing strategies that grew company sales by 14% YoY.

Assistant Chief Executive at JI Investment Solutions, San José

Marketing Intelligence: Conducted rigorous market and customer research to identify emerging client needs and finance sector trends. Data-driven insights: Defined and monitored operational KPIs, translating data into insights that supported leadership decision-making. Key achievement: Contributed to commercial and marketing strategies that grew company sales by 14% YoY.