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Dynamic and results-oriented professional with experience in client management, business development, marketing, and strategic operations. Skilled at building strong relationships, analyzing data to drive decisions, and collaborating with cross-functional teams to achieve business goals. Recognized for a proactive mindset, strong communication skills, and the ability to adapt quickly in fast-paced environments. Passionate about continuous learning and professional growth, I enjoy solving problems, identifying opportunities for improvement, and creating positive experiences for customers and stakeholders. Fluent in English and Spanish, I bring a combination of analytical thinking, commercial awareness, and a people-focused approach to every role I undertake.…Dynamic and results-oriented professional with experience in client management, business development, marketing, and strategic operations. Skilled at building strong relationships, analyzing data to drive decisions, and collaborating with cross-functional teams to achieve business goals. Recognized for a proactive mindset, strong communication skills, and the ability to adapt quickly in fast-paced environments. Passionate about continuous learning and professional growth, I enjoy solving problems, identifying opportunities for improvement, and creating positive experiences for customers and stakeholders. Fluent in English and Spanish, I bring a combination of analytical thinking, commercial awareness, and a people-focused approach to every role I undertake.

Randall Chacón Badilla

Digital Marketer, Marketing Strategist, Social Media Manager, +7

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Dynamic and results-oriented professional with experience in client management, business development, marketing, and strategic operations. Skilled at building strong relationships, analyzing data to drive decisions, and collaborating with cross-functional teams to achieve business goals. Recognized for a proactive mindset, strong communication skills, and the ability to adapt quickly in fast-paced environments. Passionate about continuous learning and professional growth, I enjoy solving problems, identifying opportunities for improvement, and creating positive experiences for customers and stakeholders. Fluent in English and Spanish, I bring a combination of analytical thinking, commercial awareness, and a people-focused approach to every role I undertake.…Dynamic and results-oriented professional with experience in client management, business development, marketing, and strategic operations. Skilled at building strong relationships, analyzing data to drive decisions, and collaborating with cross-functional teams to achieve business goals. Recognized for a proactive mindset, strong communication skills, and the ability to adapt quickly in fast-paced environments. Passionate about continuous learning and professional growth, I enjoy solving problems, identifying opportunities for improvement, and creating positive experiences for customers and stakeholders. Fluent in English and Spanish, I bring a combination of analytical thinking, commercial awareness, and a people-focused approach to every role I undertake.

Available to hire

Dynamic and results-oriented professional with experience in client management, business development, marketing, and strategic operations. Skilled at building strong relationships, analyzing data to drive decisions, and collaborating with cross-functional teams to achieve business goals. Recognized for a proactive mindset, strong communication skills, and the ability to adapt quickly in fast-paced environments.

Passionate about continuous learning and professional growth, I enjoy solving problems, identifying opportunities for improvement, and creating positive experiences for customers and stakeholders. Fluent in English and Spanish, I bring a combination of analytical thinking, commercial awareness, and a people-focused approach to every role I undertake.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Digital Marketing Campaign Consultant at LinkedIn, Barcelona

October 1, 2022 - Present

• Strategic Account Management: Managed a portfolio of 15+ B2B clients with monthly budgets of up to €150K, acting as their primary strategic advisor on LinkedIn Ads performance and paid media strategy. • Campaign Optimization: Designed and optimized full-funnel LinkedIn Ads campaigns, including advanced audience segmentation, bidding strategies, and budget allocation, consistently reducing CPL and CPC across key accounts. • Data-Driven Analysis: Delivered performance analysis across critical metrics (CTR, CPL, CPC, CPM, and conversion rates), translating raw data into actionable recommendations that improved campaign efficiency and client retention. • A/B Testing & Experimentation: Led A/B testing initiatives on ad creatives and messaging, driving measurable improvements in CTR, engagement rate, and conversion rates across multiple accounts. • Executive Reporting: Built and presented weekly and monthly performance reports aligned to client business goals, strengthening relationships and supporting long-term account growth through strategic upselling. • Client Retention: Consistently maintained high client satisfaction and account retention by combining proactive communication with data-driven optimization strategies

Digital Marketing Specialist at Emagister, Barcelona

October 31, 2022 - July 10, 2025

• CRM & Lead Lifecycle: Managed CRM operations and the full lead lifecycle, ensuring accurate lead assignment, activation, and contract fulfillment across educational partners. • Email Marketing Automation: Created and managed automated email marketing campaigns via Acumbamail, supporting promotional initiatives and driving engagement with educational centers and partners. • Paid Search (SEM): Optimized Google Ads campaigns through systematic keyword analysis and audience targeting improvements, increasing conversions and lead generation efficiency. • Conversion Rate Optimization (CRO): Built and optimized B2B lead generation forms, improving lead qualification rates and overall conversion efficiency. • SEO & Web Visibility: Optimized website structure and SEO keyword strategy using SEMrush and Google Search Console, increasing organic visibility and qualified lead acquisition. • Retention & Account Health: Monitored NPS and customer satisfaction metrics, proactively managing alerts and client follow-ups to maintain high service quality. • Performance Tracking: Defined, tracked, and reported operational and marketing KPIs to support cross-team decision-making Key Achievement: Improved the department's monthly average SLA by 17.5% YoY through internal process optimization.

Assistant Chief Executive at JI Investment Solutions, San José

December 31, 2021 - July 10, 2025

Collaborated with CEO to lead the team in target achievements. Conducted market research to understand target requirements, habits, and trends. Developed KPIs and presented key information to the company. Implemented new strategies that increased company sales by 14% compared to the previous year.

Digital Account Manager (B2B) at LinkedIn

October 1, 2022 - April 1, 2026

Strategic account management for a portfolio of 15+ B2B clients; acted as primary advisor on LinkedIn Ads performance and paid media strategy. Designed and optimized full-funnel campaigns with advanced audience segmentation, bidding strategies, and budget allocation. Consistently reduced CPL and CPA across key accounts, delivering data-driven insights to improve campaign efficiency and client retention. Led A/B testing initiatives and prepared weekly/monthly performance reports to support client goals and upsell opportunities.

Digital Marketing Specialist at Emagister

December 1, 2021 - October 1, 2022

CRM & lead lifecycle management, ensuring accurate lead attribution and activation. Built and managed automated email marketing campaigns, supported promotional initiatives, and optimized paid search (SEM) campaigns. Implemented CRO and SEO improvements, monitored retention and account health, and tracked performance to drive growth.

Assistant Chief Executive at JI Investment Solutions

January 1, 2019 - December 1, 2021

Market intelligence and data-driven insights to identify emerging client needs and financial sector trends. Defined operational KPIs and translated data into actionable guidance to support commercial and marketing strategies, contributing to a YoY sales increase of 14%.

Assistant Chief Executive at JI Investment Solutions, San José

January 1, 2019 - December 1, 2021

Marketing Intelligence: Conducted rigorous market and customer research to identify emerging client needs and finance sector trends. Data-driven insights: Defined and monitored operational KPIs, translating data into insights that supported leadership decision-making. Key achievement: Contributed to commercial and marketing strategies that grew company sales by 14% YoY.