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Trilingual digital marketing and content specialist with experience across beauty, fashion, luxury retail, jewellery, and e-commerce in Canada, Korea, and Hong Kong. I create engaging short-form content, manage social platforms, and support brands with UGC and digital merchandising to strengthen audience engagement and visibility. I’m hands-on with content ideation, scripting, filming, editing, and post-production, and I also bring operational experience from luxury retail showrooms and e-commerce operations. I collaborate with teams and partners to deliver marketing initiatives that align with brand goals and convert attention into growth.…Trilingual digital marketing and content specialist with experience across beauty, fashion, luxury retail, jewellery, and e-commerce in Canada, Korea, and Hong Kong. I create engaging short-form content, manage social platforms, and support brands with UGC and digital merchandising to strengthen audience engagement and visibility. I’m hands-on with content ideation, scripting, filming, editing, and post-production, and I also bring operational experience from luxury retail showrooms and e-commerce operations. I collaborate with teams and partners to deliver marketing initiatives that align with brand goals and convert attention into growth.

Rachael Lee

Digital Marketer, Content Strategist, Content Creator, +2

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Trilingual digital marketing and content specialist with experience across beauty, fashion, luxury retail, jewellery, and e-commerce in Canada, Korea, and Hong Kong. I create engaging short-form content, manage social platforms, and support brands with UGC and digital merchandising to strengthen audience engagement and visibility. I’m hands-on with content ideation, scripting, filming, editing, and post-production, and I also bring operational experience from luxury retail showrooms and e-commerce operations. I collaborate with teams and partners to deliver marketing initiatives that align with brand goals and convert attention into growth.…Trilingual digital marketing and content specialist with experience across beauty, fashion, luxury retail, jewellery, and e-commerce in Canada, Korea, and Hong Kong. I create engaging short-form content, manage social platforms, and support brands with UGC and digital merchandising to strengthen audience engagement and visibility. I’m hands-on with content ideation, scripting, filming, editing, and post-production, and I also bring operational experience from luxury retail showrooms and e-commerce operations. I collaborate with teams and partners to deliver marketing initiatives that align with brand goals and convert attention into growth.

Available to hire

Trilingual digital marketing and content specialist with experience across beauty, fashion, luxury retail, jewellery, and e-commerce in Canada, Korea, and Hong Kong. I create engaging short-form content, manage social platforms, and support brands with UGC and digital merchandising to strengthen audience engagement and visibility.

I’m hands-on with content ideation, scripting, filming, editing, and post-production, and I also bring operational experience from luxury retail showrooms and e-commerce operations. I collaborate with teams and partners to deliver marketing initiatives that align with brand goals and convert attention into growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Shopify

Intermediate

SEO

Beginner

Language

English

Fluent

Korean

Fluent

Chinese

Fluent

French

Beginner

Work Experience

Freelance Content Creator & Social Media Consultant at Freelance

November 1, 2025 - Present

Create short-form video content for beauty, lifestyle, and consumer brands across Instagram and TikTok. Collaborate with brands on UGC campaigns focused on product awareness, engagement, and social media marketing. Develop content concepts, scripting, filming, editing, and post-production for organic and paid social campaigns. Support small businesses with social media strategy, profile optimization, and content planning. Produce branded content aligned with client marketing objectives and target audiences.

Showroom Manager at Mindham Fine Jewellery

July 1, 2024 - October 1, 2025

Managed daily operations for a luxury jewellery showroom serving high-net-worth clientele. Coordinated inventory, logistics, customer orders, and administrative processes using Piro, Detrack, and Excel. Assisted with website merchandising, product photography, and digital marketing initiatives. Collaborated with sales, production, design, and marketing teams to support business operations. Trained and onboarded new team members while improving operational procedures and documentation.

Office Production Assistant at Rey Fine Jewelry

February 1, 2024 - April 1, 2024

Planned and managed weekly content calendars across Instagram and TikTok. Created and edited short-form content including product photography and video assets. Developed Rhino3D models from jewellery sketches to support product development and manufacturing processes. Collaborated with the founder on content creation, product development, and digital marketing initiatives.

Jewellery Sales Consultant at Swarovski

June 1, 2023 - March 1, 2024

Delivered personalized customer experiences and styling recommendations within a luxury retail environment. Created content for store social media channels to promote products and enhance brand visibility. Managed online order processing, packaging, and fulfillment. Provided product recommendations and styling guidance to customers.

Social Media Blogger at George Brown College

February 1, 2023 - April 1, 2024

Created content for social media platforms and student blogs, including written articles, graphics, and video content. Developed bi-weekly content plans to increase student engagement and community participation. Produced and edited short-form video content promoting student experiences, campus events, and college initiatives.

Founder at AIMETOI

January 1, 2021 - July 1, 2022

Designed and launched a handmade jewellery brand focused on minimalist and contemporary designs. Managed e-commerce operations including online store management, product listings, and order fulfillment. Created and managed content across social media channels and blogs to increase brand awareness and product visibility. Produced product photography, video content, and marketing materials for promotional campaigns. Collaborated with designers, brands, and influencers on lookbooks, events, and partnership initiatives.

Marketing & Merchandise Associate at My Commerce

May 1, 2019 - December 1, 2020

Supported the operation of company-owned online stores and marketplaces including Taobao and Naver Store. Coordinated influencer marketing partnerships and content collaborations. Developed content calendars and campaign briefs for marketing initiatives. Analyzed sales performance and marketplace trends to support merchandising and promotional strategies. Managed relationships with vendors, brands, and business partners.

Marketing & Merchandise Executive at Mangjunghan

February 1, 2018 - April 1, 2019

Built and launched the company website and social media channels, establishing its digital presence. Developed and executed social media content and promotional campaigns. Managed e-commerce operations including product uploads, inventory management, and order fulfillment. Collaborated with designers, influencers, and celebrity partners on marketing initiatives.

Marketing & Merchandise Executive at Dodo Cosmetic Inc.

January 1, 2016 - May 1, 2017

Played a key role in launching the company's e-commerce website and expanding online sales capabilities. Supported the transition of social media management from an external agency to an in-house function. Managed merchandising decisions based on market trends, consumer demand, and sales performance. Created seasonal trend reports and market analysis to support purchasing decisions. Represented beauty brands at promotional events as a certified makeup artist.