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Creative and strategic digital media professional with 5+ years of experience developing editorial content, managing social media strategy, producing video, and growing audience engagement across platforms. Experienced in audience research, social performance analysis, and campaign storytelling—collaborating with producers, editors, and digital teams to deliver high-impact content that strengthens online presence and visibility.…Creative and strategic digital media professional with 5+ years of experience developing editorial content, managing social media strategy, producing video, and growing audience engagement across platforms. Experienced in audience research, social performance analysis, and campaign storytelling—collaborating with producers, editors, and digital teams to deliver high-impact content that strengthens online presence and visibility.

Rachel Bucchino

Presenter, Content Producer, Digital Producer, +2

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Creative and strategic digital media professional with 5+ years of experience developing editorial content, managing social media strategy, producing video, and growing audience engagement across platforms. Experienced in audience research, social performance analysis, and campaign storytelling—collaborating with producers, editors, and digital teams to deliver high-impact content that strengthens online presence and visibility.…Creative and strategic digital media professional with 5+ years of experience developing editorial content, managing social media strategy, producing video, and growing audience engagement across platforms. Experienced in audience research, social performance analysis, and campaign storytelling—collaborating with producers, editors, and digital teams to deliver high-impact content that strengthens online presence and visibility.

Available to hire

Creative and strategic digital media professional with 5+ years of experience developing editorial content, managing social media strategy, producing video, and growing audience engagement across platforms.

Experienced in audience research, social performance analysis, and campaign storytelling—collaborating with producers, editors, and digital teams to deliver high-impact content that strengthens online presence and visibility.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Production Coordinator at Block Party Films

July 1, 2024 - Present

Supported production of branded content, commercials, and digital media projects from development through execution. Coordinated creative logistics, talent needs, and production schedules to ensure projects were delivered efficiently. Collaborated with directors, producers, and creative teams to execute content aligned with client goals. Assisted on-set production and contributed to video-based campaign content creation.

Editorial Producer at CNN, NewNight with Abby Phillip

December 1, 2021 - Present

Developed editorial and digital content strategies to expand audience engagement and strengthen the show’s online presence. Researched audience trends, social performance, and engagement metrics to inform content decisions and identify opportunities for growth. Pitched and produced compelling story ideas, social-first content, and audience-focused segments across platforms. Wrote creative copy, scripts, headlines, and promotional materials designed to drive engagement. Collaborated with producers, talent, editors, and digital teams to execute timely, high-impact content. Supported social media growth by identifying opportunities to connect with new audiences and increase brand visibility.

Press Assistant at Murphy for Governor

August 1, 2021 - December 31, 2021

Created communications materials including press releases, social content, talking points, and campaign messaging. Supported digital communications strategy and audience engagement efforts. Developed written content tailored for different audiences and platforms.

Communications & Digital Director (Part-Time) at Build Together

April 1, 2021 - August 31, 2021

Managed social media strategy and content development across digital platforms. Created written content, graphics, and social posts to increase audience engagement. Monitored media coverage and audience response to inform communications strategy. Applied SEO and digital best practices to improve online reach and visibility.

News Desk Reporter at The National Interest

July 1, 2020 - July 31, 2021

Produced daily digital content under tight deadlines while maintaining accuracy and strong storytelling. Wrote and edited articles focused on timely news topics and audience interests. Conducted research and interviews to develop engaging multimedia-ready content.

Assistant Public Relations at Kappa Delta Sorority (Alpha Rho Chapter)

February 1, 2017 - May 1, 2020

Balanced a full academic course load with the demands of a merit chapter. Worked with leadership positions to discover advertising methods and ways to attract viewer attention.