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Hi, I’m Rachel Franko, a results-driven Social Media & Brand Manager with a track record of growing audiences and elevating brand visibility across entertainment, hospitality, beauty, wellness, and consumer goods. I specialize in multi-channel campaigns, content strategy, copywriting, and creative asset production, partnering with influencers and marketing teams to drive growth and meaningful engagement. I’m passionate about crafting cohesive brand stories from concept to delivery, including asset production, video content, design, and paid media coordination. Based in Dallas and willing to relocate, I’m excited to connect with brands that value clear storytelling, data-driven decisions, and collaborative, high-impact work.…Hi, I’m Rachel Franko, a results-driven Social Media & Brand Manager with a track record of growing audiences and elevating brand visibility across entertainment, hospitality, beauty, wellness, and consumer goods. I specialize in multi-channel campaigns, content strategy, copywriting, and creative asset production, partnering with influencers and marketing teams to drive growth and meaningful engagement. I’m passionate about crafting cohesive brand stories from concept to delivery, including asset production, video content, design, and paid media coordination. Based in Dallas and willing to relocate, I’m excited to connect with brands that value clear storytelling, data-driven decisions, and collaborative, high-impact work.

Rachel Franko

Content Creator, Social Media Manager, Social Media Freelancer, +7

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Hi, I’m Rachel Franko, a results-driven Social Media & Brand Manager with a track record of growing audiences and elevating brand visibility across entertainment, hospitality, beauty, wellness, and consumer goods. I specialize in multi-channel campaigns, content strategy, copywriting, and creative asset production, partnering with influencers and marketing teams to drive growth and meaningful engagement. I’m passionate about crafting cohesive brand stories from concept to delivery, including asset production, video content, design, and paid media coordination. Based in Dallas and willing to relocate, I’m excited to connect with brands that value clear storytelling, data-driven decisions, and collaborative, high-impact work.…Hi, I’m Rachel Franko, a results-driven Social Media & Brand Manager with a track record of growing audiences and elevating brand visibility across entertainment, hospitality, beauty, wellness, and consumer goods. I specialize in multi-channel campaigns, content strategy, copywriting, and creative asset production, partnering with influencers and marketing teams to drive growth and meaningful engagement. I’m passionate about crafting cohesive brand stories from concept to delivery, including asset production, video content, design, and paid media coordination. Based in Dallas and willing to relocate, I’m excited to connect with brands that value clear storytelling, data-driven decisions, and collaborative, high-impact work.

Available to hire

Hi, I’m Rachel Franko, a results-driven Social Media & Brand Manager with a track record of growing audiences and elevating brand visibility across entertainment, hospitality, beauty, wellness, and consumer goods. I specialize in multi-channel campaigns, content strategy, copywriting, and creative asset production, partnering with influencers and marketing teams to drive growth and meaningful engagement.
I’m passionate about crafting cohesive brand stories from concept to delivery, including asset production, video content, design, and paid media coordination. Based in Dallas and willing to relocate, I’m excited to connect with brands that value clear storytelling, data-driven decisions, and collaborative, high-impact work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand & Content Strategist at Cambrick Yard

July 1, 2019 - November 1, 2021

Crafted compelling, voice-driven copy across diverse formats – including news articles, evergreen pieces, landing pages, guides, and social media – in a fast-paced environment to drive engagement and foster meaningful interaction. Reimagined travel and tourism brand content strategy during a critical transition, leveraging SEO and bold creative concepts to engage new audiences and grow social viewership to 2M+ across platforms.

Brand Onboarding & Content Strategist at Black Tie Media

November 1, 2021 - August 1, 2022

Spearheaded client onboarding and strategic alignment by leading in-depth discussions to define brand guidelines, target audiences, KPIs, and campaign goals, ensuring seamless integration and long-term success. Directed content strategy and calendar development across five social media accounts; produced digital assets, short-form video, ad campaigns, and media decks to boost brand visibility on multiple platforms.

Brand Ambassador at Promotions, BevRev, Goodnight Loving Vodka

December 1, 2022 - Present

Acted as a brand representative at key markets, trade shows, and industry events to build strategic relationships and foster consumer engagement for beverage brands like Guinness, Aperol, and more; increased brand visibility and consumer engagement through on-site activations and education.