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Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.…Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.

Rachel Gregson

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +1

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Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.…Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.

Available to hire

Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

CRM Manager at Beaverbrooks

October 1, 2021 - January 1, 2025

End-to-end campaign management for a 300k email database (BAU and automated lifecycle campaigns); targeted lifecycle journeys; SMS campaigns; maintaining strong engagement; development of segmentation; testing (A/B) of offers and creative to improve profit and ROI; produced campaign performance and budget management; led cost-saving initiatives and invoices; monthly reports for senior management.

Senior CRM Campaigns Coordinator at NHS England (Care Home Team)

July 1, 2025 - November 1, 2025

Delivered targeted lifecycle and BAU campaigns across email, SMS, and direct mail to over 1.3 million customers annually, driving new sign-ups, loyalty and repeat purchases; led end-to-end lifecycle journeys; implemented SMS communications; created segmentation and run A/B tests; produced regular performance reporting; achieved +18% profit and +8% growth in customers; ROI improvements.