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Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.…Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.

Rachel Gregson

Growth Marketer, Marketing Strategist, Marketing Automation Specialist, +1

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Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.…Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.

Available to hire

Results-driven CRM and lifecycle marketing specialist with 3+ years of experience delivering revenue growth, retention and customer engagement through email, SMS, and direct marketing campaigns. Led projects reaching over 1.3 million customers annually, generating a +18% increase in profit YoY. Experienced in segmentation, automated lifecycle journeys, A/B testing, reporting, and omnichannel strategies. Proven ability to adapt quickly to new industries and roles with an optimistic, can-do mindset.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Senior CRM Campaigns Coordinator at NHS England (Care Home Team)

July 1, 2025 - November 1, 2025

Delivered targeted lifecycle and BAU campaigns across email, SMS, and direct mail to over 1.3 million customers annually, driving new sign-ups, loyalty and repeat purchases; led end-to-end lifecycle journeys; implemented SMS communications; created segmentation and run A/B tests; produced regular performance reporting; achieved +18% profit and +8% growth in customers; ROI improvements.

CRM Manager at Beaverbrooks

October 1, 2021 - January 1, 2025

End-to-end campaign management for a 300k email database (BAU and automated lifecycle campaigns); targeted lifecycle journeys; SMS campaigns; maintaining strong engagement; development of segmentation; testing (A/B) of offers and creative to improve profit and ROI; produced campaign performance and budget management; led cost-saving initiatives and invoices; monthly reports for senior management.