My name is RACHEL HARTLEY (she/her/hers). I am a multi-faceted brand designer who provides in logos, Squarespace websites, and brand identities to small-medium sized businesses and startups. With an extensive few years of client design work across many diverse industries, I wish to empower businesses and start-ups with the “essential” assets and design knowledge needed to make a lasting, remarkable impression in their respective industry.…My name is RACHEL HARTLEY (she/her/hers). I am a multi-faceted brand designer who provides in logos, Squarespace websites, and brand identities to small-medium sized businesses and startups. With an extensive few years of client design work across many diverse industries, I wish to empower businesses and start-ups with the “essential” assets and design knowledge needed to make a lasting, remarkable impression in their respective industry.WWW…
My name is RACHEL HARTLEY (she/her/hers). I am a multi-faceted brand designer who provides in logos, Squarespace websites, and brand identities to small-medium sized businesses and startups. With an extensive few years of client design work across many diverse industries, I wish to empower businesses and start-ups with the “essential” assets and design knowledge needed to make a lasting, remarkable impression in their respective industry.…My name is RACHEL HARTLEY (she/her/hers). I am a multi-faceted brand designer who provides in logos, Squarespace websites, and brand identities to small-medium sized businesses and startups. With an extensive few years of client design work across many diverse industries, I wish to empower businesses and start-ups with the “essential” assets and design knowledge needed to make a lasting, remarkable impression in their respective industry.WWWW…
Available to hire
$240 per day ($30 per hour)
My name is RACHEL HARTLEY (she/her/hers).
I am a multi-faceted brand designer who provides in logos, Squarespace websites, and brand identities to small-medium sized businesses and startups.
With an extensive few years of client design work across many diverse industries, I wish to empower businesses and start-ups with the “essential” assets and design knowledge needed to make a lasting, remarkable impression in their respective industry.
Skills
See more
Experience Level
Adobe InDesign
Expert
Squarespace
Expert
Poster
Expert
Logo
Expert
Letterhead
Expert
Icon
Expert
Flyer
Expert
Copywriting
Expert
Canva
Expert
Business Card
Expert
Branding
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
HubSpot
Intermediate
Adobe XD
Intermediate
Adobe Premiere Pro
Intermediate
UI
Intermediate
Language
English
Fluent
Spanish; Castilian
Beginner
Education
Bachelor of Arts at Drake University
May 15, 2022Graduated magna cum laude with departmental honors
Qualifications
Jim Duncan Memorial Award
March 27, 2020Recognizes electronic media students for outstanding promise in production and performance.
Industry Experience
Agriculture & Mining, Healthcare, Financial Services, Non-Profit Organization
Farnam Dental Website Design
Farnam Dental is a a fictional dental practice in Omaha, NE specializing in family dental work. The website design served as an exercise to experiment more in the healthcare space.
#webdesigner #designer #graphicdesigner…Farnam Dental is a a fictional dental practice in Omaha, NE specializing in family dental work. The website design served as an exercise to experiment more in the healthcare space.
#webdesigner #designer #graphicdesignerWW…
Cloud Wine App Wireframes
The average grocery store has over a hundred wine bottles to choose from, and for the average wine consumer in America, choosing a wine can be overwhelming.
Cloud Wine is an app concept developed with the intention of assisting those with little to no wine knowledge with discovering wine that is catered to their preferences.
#uxdesign #appdesign #wireframing #designer #graphicdesigner…The average grocery store has over a hundred wine bottles to choose from, and for the average wine consumer in America, choosing a wine can be overwhelming.
Cloud Wine is an app concept developed with the intention of assisting those with little to no wine knowledge with discovering wine that is catered to their preferences.
#uxdesign #appdesign #wireframing #designer #graphicdesignerWW…
TSG Logo Design
Based in Omaha, NE, TSG (The Strawhecker Group) is a leading fintech analytics and research group serving the payments ecosystem. Working with clients such as Bank of America, Visa, and PayPal, they assist companies in “providing clarity to the complex” through industry expertise, analytics, consulting, and more.
Note: The TSG™ trademark and logo are trademarks owned by The Strawhecker Group, LLC and are used with permission.
#logo #graphicdesigner #branding #designer #finance #payments…Based in Omaha, NE, TSG (The Strawhecker Group) is a leading fintech analytics and research group serving the payments ecosystem. Working with clients such as Bank of America, Visa, and PayPal, they assist companies in “providing clarity to the complex” through industry expertise, analytics, consulting, and more.
Note: The TSG™ trademark and logo are trademarks owned by The Strawhecker Group, LLC and are used with permission.
#logo #graphicdesigner #branding #designer #finance #paymentsWW…
Green.r Logo Design
Green.r (developed by BrandBrief on Instagram) is a fictional food delivery service. Exclusive to populous urban areas, green.r delivers fresh food from local restaurants by bicycle as a way to reduce carbon emissions and heavy traffic on city streets.
Green.r is a bright, friendly, and eco-conscious brand that explores environmental sustainability through their platforms.
Their audience is mostly comprised of working Millennials and older Gen Zers in urban areas who want to make a social and environmental impact on the planet, creating a cleaner, better world for future generations.
#logo #graphicdesigner #illustrator #branding #designer…Green.r (developed by BrandBrief on Instagram) is a fictional food delivery service. Exclusive to populous urban areas, green.r delivers fresh food from local restaurants by bicycle as a way to reduce carbon emissions and heavy traffic on city streets.
Green.r is a bright, friendly, and eco-conscious brand that explores environmental sustainability through their platforms.
Their audience is mostly comprised of working Millennials and older Gen Zers in urban areas who want to make a social and environmental impact on the planet, creating a cleaner, better world for future generations.
#logo #graphicdesigner #illustrator #branding #designerWW…
Iowa Safe Schools Postcard
Iowa Safe Schools is a non-profit organization that aims to provide a safe, supportive, and nurturing learning environment for LGBTQIA+ youth. This postcard design supports the backside information describing the organization and offering ways community members can get involved.
#graphicdesigner #postcard #nonprofit #illustration #designer…Iowa Safe Schools is a non-profit organization that aims to provide a safe, supportive, and nurturing learning environment for LGBTQIA+ youth. This postcard design supports the backside information describing the organization and offering ways community members can get involved.
#graphicdesigner #postcard #nonprofit #illustration #designerWW…
Coca-Cola with Coffee AMA Campaign
Drake University’s chapter of American Marketing Association collaborated with Atlantic Bottling Company branch of the Coca-Cola Company to create a semester-long, integrated marketing campaign for the new product, Coca-Cola with coffee.
As a member of the campaigns’ design team, I worked closely with several other designers to create a series of graphics including point of purchase, packaging, environmental, social media, and print designs.
The campaign was presented both in-person and via Zoom to Coca-Cola executives in both Atlanta, GA and the local Iowa branch on May 7, 2021. It included the following graphic solutions:…Drake University’s chapter of American Marketing Association collaborated with Atlantic Bottling Company branch of the Coca-Cola Company to create a semester-long, integrated marketing campaign for the new product, Coca-Cola with coffee.
As a member of the campaigns’ design team, I worked closely with several other designers to create a series of graphics including point of purchase, packaging, environmental, social media, and print designs.
The campaign was presented both in-person and via Zoom to Coca-Cola executives in both Atlanta, GA and the local Iowa branch on May 7, 2021. It included the following graphic solutions:WW…
2022 Borlaug Dialogue Signage
Held in October 2022, I returned to the World Food Prize Foundation and worked alongside staff to design collateral for the 2022 Borlaug Dialogue, an annual event that joins together “individuals from more than 65 countries to address cutting-edge issues related to global food security and nutrition.”
#signage #poster #graphicdesigner #designer #conference…Held in October 2022, I returned to the World Food Prize Foundation and worked alongside staff to design collateral for the 2022 Borlaug Dialogue, an annual event that joins together “individuals from more than 65 countries to address cutting-edge issues related to global food security and nutrition.”
#signage #poster #graphicdesigner #designer #conferenceWW…
Poked! Tattoos Logo and Business Cards
Poked! is a fictional, eclectic tattoo shop (based in Brooklyn, NY) that provides small, single-session tattoos while creating a welcoming and unique tattooing experience, always putting the customer's needs first and making the tattoo experience less intimidating for all.
The business serves Gen Z and Millennials ages 18-35 by providing unique and abstract “flash tattoos,” as well as opportunities for tattoo restoration with prior consultation. All tattoos are completed in one session by on-staff artists.
Created as a brand identity assignment during my time at Drake University, this project encapsulated the entire branding process from beginning to end - from conducting preliminary research/strategic targeting to completing final assets.
#branding #tattoo #graphicdesigner #businesscards #logo #designer…Poked! is a fictional, eclectic tattoo shop (based in Brooklyn, NY) that provides small, single-session tattoos while creating a welcoming and unique tattooing experience, always putting the customer's needs first and making the tattoo experience less intimidating for all.
The business serves Gen Z and Millennials ages 18-35 by providing unique and abstract “flash tattoos,” as well as opportunities for tattoo restoration with prior consultation. All tattoos are completed in one session by on-staff artists.
Created as a brand identity assignment during my time at Drake University, this project encapsulated the entire branding process from beginning to end - from conducting preliminary research/strategic targeting to completing final assets.
#branding #tattoo #graphicdesigner #businesscards #logo #designerWW…
Family Eyecare Center Business Cards
Family Eyecare Center is an Omaha-based eyecare facility that specializes in comprehensive eye health services and quality eyewear.
The business’ main goal was to distinguish themselves from their competitors and businesses with similar names by creating a modern and inviting brand that is attractive to individuals and families in the surrounding Omaha area.
The logo mark was created first, followed by business cards and office signage.
#branding #designer #logodesign #branddevelopment #logo #graphicdesigner…Family Eyecare Center is an Omaha-based eyecare facility that specializes in comprehensive eye health services and quality eyewear.
The business’ main goal was to distinguish themselves from their competitors and businesses with similar names by creating a modern and inviting brand that is attractive to individuals and families in the surrounding Omaha area.
The logo mark was created first, followed by business cards and office signage.
#branding #designer #logodesign #branddevelopment #logo #graphicdesignerWW…
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