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I create brand experiences that feel authentic and tangible — from strategic direction to hands-on photography and content. Recently relocated from NYC to LA, focusing on partnerships with clean beauty and lifestyle brands that value both performance and genuine connection with their customers.…

Rachel Horvath

Creative Director, Photographer, Director of Photography, +2

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I create brand experiences that feel authentic and tangible — from strategic direction to hands-on photography and content. Recently relocated from NYC to LA, focusing on partnerships with clean beauty and lifestyle brands that value both performance and genuine connection with their customers.…

Available to hire

I create brand experiences that feel authentic and tangible — from strategic direction to hands-on photography and content.

Recently relocated from NYC to LA, focusing on partnerships with clean beauty and lifestyle brands that value both performance and genuine connection with their customers.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Designer at Touro University Worldwide (Remote, New York City)

May 1, 2023 - November 3, 2025

Led creative direction for branded content across social media, web, and email marketing campaigns; Produced and directed video content that increased Instagram engagement by 30%; Designed multi-platform advertising campaigns that increased reach by 96%; Photography and art direction for institutional marketing materials and social content; Collaborated with development team on website design, landing pages, and user experience optimization; Managed content calendar and brand consistency across digital channels

Designer & Brand Consultant at Stainless (Startup)

December 1, 2022 - December 1, 2022

Creative direction and visual strategy for social media growth (200 to 10,000 followers); Brand development, visual identity design, and marketing collateral; Supported CEO on strategic initiatives contributing to $3.2M revenue increase

Studio Assistant at Mariani Studio LLC (Fine Art Gallery)

December 1, 2021 - December 1, 2021

Marketing and design for high-profile art exhibitions and collector events (300+ attendees); Created press materials, invitations, and exhibition collateral using Adobe Creative Suite; Data base management and research for 800+ art collection assets; Client relations and sales support for art transactions up to $120,000

Creative Director & Photographer at Self-employed / Freelance

January 1, 2021 - November 3, 2025

Creative direction and brand identity development for lifestyle, fashion, and emerging beauty brands; Photography specializing in editorial portraiture, lifestyle, events, and social content; Built visual brand systems including logos, brand guidelines, and content frameworks for clients who raised $10M+; Designed and art-directed websites with 100,000+ daily visitors using Figma, Adobe XD, and Photoshop; Developed social media strategies and content calendars that increased client engagement by 200%+; A/B testing and conversion optimization resulting in 200% increase in conversion rates across multiple sites