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I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling. I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful. I translate complex ideas into clear visual form across editorial, commercial, and digital touchpoints—building brand systems, campaigns, and illustration/visual key assets that engage audiences and strengthen luxury-level storytelling.…I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling. I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful. I translate complex ideas into clear visual form across editorial, commercial, and digital touchpoints—building brand systems, campaigns, and illustration/visual key assets that engage audiences and strengthen luxury-level storytelling.

Rachel Hoyee

Brand Designer, Illustrator, Graphic Designer, +2

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I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling. I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful. I translate complex ideas into clear visual form across editorial, commercial, and digital touchpoints—building brand systems, campaigns, and illustration/visual key assets that engage audiences and strengthen luxury-level storytelling.…I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling. I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful. I translate complex ideas into clear visual form across editorial, commercial, and digital touchpoints—building brand systems, campaigns, and illustration/visual key assets that engage audiences and strengthen luxury-level storytelling.

Available to hire

I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling. I create calm, elevated visuals with intention—helping hospitality, fashion, and lifestyle brands build identities and content that feel consistent, human, and thoughtful.

I translate complex ideas into clear visual form across editorial, commercial, and digital touchpoints—building brand systems, campaigns, and illustration/visual key assets that engage audiences and strengthen luxury-level storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Content Creator & Designer at The Murray

October 1, 2025 - Present

Designed high-engagement social media graphics and visual concepts for large-scale collaboration campaigns. Executed layout design for seasonal product drops and directed flat-lay photography for clothing collections. Designed and created illustrations, lookbooks, drop layouts, and digital assets for new collections.

Digital Content Creator & Designer at The Murray, Hong Kong

October 1, 2025 - Present

Graphic Designer at GROCERY / Hyun3 Coffee (FuwaFuwa Coffee)

December 1, 2024 - May 1, 2025

Spearheaded branding, packaging, and web design initiatives from launch to scale. Directed photography and videography for brand storytelling and managed the café’s online content strategy. Led PR, partnerships, and customer experience collaboration with internal teams.

Graphic Designer at GROCERY

December 1, 2024 - May 1, 2025

Spearheaded all branding, packaging, and web design initiatives from launch to scale. Directed photography and videography for brand storytelling and managed the café’s online content strategy. Led PR, partnerships, and customer experience collaboration.

Brand Designer & Art Director at Barebooby

March 1, 2024 - September 1, 2025

Brand and visual design across digital, print, and product touchpoints. Directed campaign concepts, packaging systems, and social content for multi-product lines. Unified visual language across platforms to strengthen brand recognition.

Co-Founder & Creative Lead at Hyun3 Coffee (FuwaFuwa Coffee)

September 1, 2021 - October 1, 2024

Led all brand and visual design as the sole creative across digital, print, and product touchpoints. Directed campaign concepts, packaging systems, and social content for multi-product lines. Unified visual language across platforms to strengthen brand recognition.