I’m a Brand Visual Designer, Illustrator, and Visual Storyteller. Available for freelance branding and illustration. I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling.

Rachel Kong

I’m a Brand Visual Designer, Illustrator, and Visual Storyteller. Available for freelance branding and illustration. I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling.

Available to hire

I’m a Brand Visual Designer, Illustrator, and Visual Storyteller. Available for freelance branding and illustration.
I’m an illustrator and multidisciplinary brand designer with an SVA background and a heart for visual storytelling.

See more

Language

English
Fluent

Work Experience

Digital Content Creator & Designer at The Murray, Hong Kong
October 1, 2025 - Present
Designed high-engagement social media graphics and visual concepts for large-scale collaboration campaigns. Executed layout design for seasonal product drops and directed flat-lay photography for clothing collections. Designed and created illustrations, lookbooks, drop layouts, and digital assets for new collections.
Graphic Designer at GROCERY
December 1, 2024 - May 1, 2025
Spearheaded all branding, packaging, and web design initiatives from launch to scale. Directed photography and videography for brand storytelling and managed the café’s online content strategy. Led PR, partnerships, and customer experience collaboration.
Co-Founder & Creative Lead at Hyun3 Coffee (FuwaFuwa Coffee)
September 1, 2021 - October 1, 2024
Led all brand and visual design as the sole creative across digital, print, and product touchpoints. Directed campaign concepts, packaging systems, and social content for multi-product lines. Unified visual language across platforms to strengthen brand recognition.
Brand Designer & Art Director at Barebooby
March 1, 2024 - September 1, 2025
Brand and visual design across digital, print, and product touchpoints. Directed campaign concepts, packaging systems, and social content for multi-product lines. Unified visual language across platforms to strengthen brand recognition.
Digital Content Creator & Designer at The Murray
October 1, 2025 - Present
Designed high-engagement social media graphics and visual concepts for large-scale collaboration campaigns. Executed layout design for seasonal product drops and directed flat-lay photography for clothing collections. Designed and created illustrations, lookbooks, drop layouts, and digital assets for new collections.

Education

Bachelor of Fine Arts - Illustration at School of Visual Arts
September 1, 2014 - June 1, 2018
Basic Graphic Design & Typography, Design and Applied Arts at Savannah College of Art and Design (Hong Kong)
July 1, 2013 - March 16, 2026
Sequential Art at Savannah College of Art and Design (Georgia)
July 1, 2012 - March 16, 2026
BACHELOR OF FINE ARTS - Illustration at School of Visual Arts
September 1, 2014 - June 1, 2018
Basic Graphic Design & Typography, Design and Applied Arts at Savannah College of Art and Design (Hong Kong)
July 1, 2013 - March 16, 2026
Sequential Art at Savannah College of Art and Design (Georgia)
July 1, 2012 - March 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Consumer Goods