I’m Rachel Indigo, a graphic designer who brings a strategic, brand-focused approach to every project.
I’m Rachel Indigo, a graphic designer who brings a strategic, brand-focused approach to every project. With years of building marketing strategies for top national brands, I now help businesses shape clear, cohesive identities that connect authentically with their audiences—through thoughtful design systems, polished visuals, and consistent brand expression.
I blend hands-on design work with experience in marketing analysis and campaign planning, so my work doesn’t just look good—it supports goals and decision-making. From brand identity and vector illustration to packaging, digital assets, and ongoing creative refinement, I guide clients from concept through delivery with a detail-oriented, collaborative process.
daisychain is an AI platform in development by a creative studio in Cleveland, Ohio. The client requested a clean, modern, and minimal design that symbolized the sequential nature of its namesake, the daisy chain wiring method. logo graphicdesigner branding
CarliCity Balloons needed a fun & vibrant logo that didn't feel so "on the nose." After brainstorming and testing dozens of iterations, we landed on a hand drawn logo and wordmark that felt playful, spunky, & bold. The brand now reflects its mission to bring joy and whimsy to parties and events across Chicagoland. graphicdesigner branding logo
One-pager created for Johnson Investment Counsel as part of the introductory packet given to each potential client in each advisor's initial meeting. Company branding suite was leveraged to create this infographic that balances the Counsel's desired tone of professional and neighborly. graphicdesigner branding illustrator
This invitation design was illustrated for a bridal shower, taking the trending theme of Fresh Off the Market and putting a twist on it by giving it a colorful, retro feel, reminiscing of hand-drawn grocer signs graphicdesigner illustrator
This custom illustration of a matchbox collection was created as a wedding gift for a sweet couple in NYC. They are big foodies and love collecting matchboxes from their date nights. Each box tells a different piece of their love story— from their first date location, meeting each other's families, vacations, to their engagement and wedding event venues. After the gift was presented, I also designed a custom framing package for the piece to hang in their home. graphicdesigner illustrator
This custom illustration of a couple during their wedding ceremony was created as a keepsake gift for the couple. Each detail in their clothing was recreated with a combination of shape building and the pen tool to make the intricate patterns of each garment. graphicdesigner illustrator
In the 2022 election, Addison Caruso, a candidate for Ohio State Representative, commissioned a flyer to share across social media and within his local district for the campaign’s kick-off event. The campaign’s font package and color palette were leveraged to create an informative, clear graphic featuring classic Americana political motifs. graphicdesigner
Each piece of produce on this infographic was hand-drawn to evoke a sense of hominess that a home-cooked mean brings. I'm passionate about the way food brings people together and wanted a piece that conveys the joy of eating peak season produce. illustrator graphicdesigner
Jakob & Alli commissioned a double-sided save the date card to announce their engagement and share their wedding date with loved ones. The design showcases their engagement photos paired with typography that feels “excited and classy,” presenting essential details ahead of the formal invitations. graphicdesigner
A lighthearted portrait of Lucy the Dog, highlighting her signature oversized eyes and snaggletooth. This piece showcases textured detail achieved through precise pen tool work. graphicdesigner illustrator
Designs cohesive brand identities, including logo suites, color palettes, and typography to clearly represent each business. Leads clients through scoping and concept refinement, delivering assets that meet project goals and exceed expectations. Creates custom vector illustrations and paper goods for client lifecycles and events.
Collaborated with agency partners on equity campaigns, PR initiatives, social media, and omni-channel advertising. Turned performance data into insights and reporting to help leadership teams drive informed decisions and adjust strategy based on USA coffee performance. Developed short- and long-term business strategies and marketing plans for brands including Maxwell House, Gevalia, and IHOP Coffee. Researched emerging trends and the competitive landscape, initiating innovation planning and R&D with cross-functional partners.
Collaborated with agency partners on equity campaigns, PR initiatives, social media, and omni-marketing advertisements. Translated data into insights, reporting USA coffee performance and shifts to leadership team driving informed decision-making. Developed short and long-term business strategies and marketing plans for Maxwell House, Gevalia, and IHOP Coffee. Researched emerging trends and competitive landscape, initiating innovation planning R&D with cross-functional partners.
School of the Art Institute of Chicago
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