I’m Rachel Indigo, a graphic designer who brings a strategic, brand-focused approach to every project. With years of building marketing strategies for top national brands, I now help businesses shape clear, cohesive identities that connect authentically with their audiences—through thoughtful design systems, polished visuals, and consistent brand expression. I blend hands-on design work with experience in marketing analysis and campaign planning, so my work doesn’t just look good—it supports goals and decision-making. From brand identity and vector illustration to packaging, digital assets, and ongoing creative refinement, I guide clients from concept through delivery with a detail-oriented, collaborative process.…

Rachel Indigo

5.0 (1 review)

I’m Rachel Indigo, a graphic designer who brings a strategic, brand-focused approach to every project. With years of building marketing strategies for top national brands, I now help businesses shape clear, cohesive identities that connect authentically with their audiences—through thoughtful design systems, polished visuals, and consistent brand expression. I blend hands-on design work with experience in marketing analysis and campaign planning, so my work doesn’t just look good—it supports goals and decision-making. From brand identity and vector illustration to packaging, digital assets, and ongoing creative refinement, I guide clients from concept through delivery with a detail-oriented, collaborative process.…

Available to hire

I’m Rachel Indigo, a graphic designer who brings a strategic, brand-focused approach to every project. With years of building marketing strategies for top national brands, I now help businesses shape clear, cohesive identities that connect authentically with their audiences—through thoughtful design systems, polished visuals, and consistent brand expression.

I blend hands-on design work with experience in marketing analysis and campaign planning, so my work doesn’t just look good—it supports goals and decision-making. From brand identity and vector illustration to packaging, digital assets, and ongoing creative refinement, I guide clients from concept through delivery with a detail-oriented, collaborative process.

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Language

English
Fluent

Work Experience

Freelance Graphic Designer at Rachel Indigo Design
January 1, 2025 - Present
Designs cohesive brand identities, including logo suites, color palettes, and typography to clearly represent each business. Leads clients through scoping and concept refinement, delivering assets that meet project goals and exceed expectations. Creates custom vector illustrations and paper goods for client lifecycles and events.
Marketing Analyst for Coffee at Kraft-Heinz
January 1, 2023 - January 1, 2025
Collaborated with agency partners on equity campaigns, PR initiatives, social media, and omni-channel advertising. Turned performance data into insights and reporting to help leadership teams drive informed decisions and adjust strategy based on USA coffee performance. Developed short- and long-term business strategies and marketing plans for brands including Maxwell House, Gevalia, and IHOP Coffee. Researched emerging trends and the competitive landscape, initiating innovation planning and R&D with cross-functional partners.
Marketing Analyst at Kraft-Heinz
January 1, 2023 - December 31, 2025
Collaborated with agency partners on equity campaigns, PR initiatives, social media, and omni-marketing advertisements. Translated data into insights, reporting USA coffee performance and shifts to leadership team driving informed decision-making. Developed short and long-term business strategies and marketing plans for Maxwell House, Gevalia, and IHOP Coffee. Researched emerging trends and competitive landscape, initiating innovation planning R&D with cross-functional partners.
Babybel Associate Brand Manager at Bel Brands USA
January 1, 2022 - January 1, 2023
Managed a six-member external PR team and led execution of PR and influencer-generated content for product launches. Coordinated new design, copywriting, and nutrition updates for cross-functional packaging projects impacting 70% of SKUs. Analyzed data, created presentation slides, and delivered monthly sales report insights to leadership to steer strategy.
Associate Brand Manager at Bel Brands USA
January 1, 2022 - December 31, 2022
Managed six-member external PR team, led execution of PR and influencer-generated content for product launches. Coordinated new design, copywriting, and nutrition updates for cross-functional packaging projects affecting 70% of SKUs. Analyzed data, developed slides, and presented monthly sales insights to leadership team to steer strategy.
Consulting Development Program (training and consulting) at Kroger
January 1, 2019 - December 31, 2022
Audited digital and in-store execution of holiday positioning to assess Kroger’s positioning versus the competitive landscape. Led inaugural formal training sessions for 150+ new users in 84.51° Stratum following new product launch. Conducted comprehensive analysis on ice-cream strategist considerations, presenting findings and a 2020–2023 plan to 10 CPG partners.
Merchandising Insights Consultant (Promotion) at 8 4.5 1° Kroger
January 1, 2019 - January 1, 2022
Translated data into customer-centric strategy for Kroger’s produce merchandising organization. Helped lead development of annual strategic plans for key commodities, partnering with category managers to execute. Investigated changes in key customer segments and adjusted merchandising and advertising tactics in response to food trends. Also executed 80+ holiday and departmental multi-supplier digital campaigns with 100+ CPG brands, coordinated in-store promotional displays across 2,500+ Kroger stores, and helped drive +12% sales for key merchandising partners. Managed stakeholders across eight internal teams to plan, execute, and measure campaigns. Audited holiday positioning execution and delivered training for 150+ new users; analyzed ice-cream strategist materials and presented findings and a 2020–2023 plan to 10 CPG partners.
Digital Marketing Strategy Consultant (Promotion) at Kroger
January 1, 2019 - December 31, 2022
Executed 80+ holiday and key departmental multi-seller digital campaigns with 100+ CPG brands. Coordinated in-store promotional displays for over 2,500 Kroger stores driving +12% sales for key merchandising partners. Managed stakeholders from eight cross-functional internal teams to seamlessly plan, execute, and measure campaigns.
Merchandising Insights Consultant (Promotion) at Kroger
January 1, 2019 - December 31, 2022
Translated data into insights and consumer-centric strategy for Kroger’s produce merchandising department. Led development of annual strategic plans for key commodities, partnering with category managers to implement. Investigated shifts in key customer segments, adjusting merchandising and advertising tactics in response to food trends.

Education

Graphic Design Certificate at School of the Art Institute of Chicago
September 1, 2023 - May 1, 2026
Bachelor of Business Administration, Marketing at University of Cincinnati, Carl H. Lindner College of Business
August 1, 2014 - December 31, 2018
UX Design Certificate at Google
January 11, 2030 - September 8, 2026
Graphic Design Certificate at School of the Art Institute of Chicago
January 11, 2030 - September 8, 2026
Bachelor of Business Administration (Marketing) at University of Cincinnati
January 11, 2030 - September 8, 2026
UX Design Certificate (in progress) at Google / Coursera
January 11, 2030 - September 15, 2026
Graphic Design Certificate at School of the Art Institute of Chicago
January 11, 2030 - September 15, 2026
Bachelor of Business Administration (Marketing) — Magna Cum Laude; Cincinnati Scholar at University of Cincinnati, Carl H. Linder College of Business
January 11, 2030 - September 15, 2026

Qualifications

UX Design Certificate
January 15, 2026 - July 31, 2026
Graphic Design Certificate
September 1, 2023 - May 1, 2026
School of the Art Institute of Chicago
UX Design Certificate
January 11, 2030 - September 8, 2026
Graphic Design Certificate
January 11, 2030 - September 8, 2026

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet, Consumer Goods, Education
    daisychain Branding
    daisychain is an AI platform in development by a creative studio in Cleveland, Ohio. The client requested a clean, modern, and minimal design that symbolized the sequential nature of its namesake, the daisy chain wiring method. logo graphicdesigner branding…
    CarliCity Branding
    CarliCity Balloons needed a fun & vibrant logo that didn't feel so "on the nose." After brainstorming and testing dozens of iterations, we landed on a hand drawn logo and wordmark that felt playful, spunky, & bold. The brand now reflects its mission to bring joy and whimsy to parties and events across Chicagoland. graphicdesigner branding logo…
    Johnson Investment Counsel by the Numbers
    One-pager created for Johnson Investment Counsel as part of the introductory packet given to each potential client in each advisor's initial meeting. Company branding suite was leveraged to create this infographic that balances the Counsel's desired tone of professional and neighborly. graphicdesigner branding illustrator…
    Fresh off the Market Invitation
    This invitation design was illustrated for a bridal shower, taking the trending theme of Fresh Off the Market and putting a twist on it by giving it a colorful, retro feel, reminiscing of hand-drawn grocer signs graphicdesigner illustrator…
    Matchbox Love Story
    This custom illustration of a matchbox collection was created as a wedding gift for a sweet couple in NYC. They are big foodies and love collecting matchboxes from their date nights. Each box tells a different piece of their love story— from their first date location, meeting each other's families, vacations, to their engagement and wedding event venues. After the gift was presented, I also designed a custom framing package for the piece to hang in their home. graphicdesigner illustrator…
    Wedding Portrait
    This custom illustration of a couple during their wedding ceremony was created as a keepsake gift for the couple. Each detail in their clothing was recreated with a combination of shape building and the pen tool to make the intricate patterns of each garment. graphicdesigner illustrator…
    Campaign Kick-Off Poster
    In the 2022 election, Addison Caruso, a candidate for Ohio State Representative, commissioned a flyer to share across social media and within his local district for the campaign’s kick-off event. The campaign’s font package and color palette were leveraged to create an informative, clear graphic featuring classic Americana political motifs. graphicdesigner…
    Seasonal Produce Calendar
    Each piece of produce on this infographic was hand-drawn to evoke a sense of hominess that a home-cooked mean brings. I'm passionate about the way food brings people together and wanted a piece that conveys the joy of eating peak season produce. illustrator graphicdesigner…
    Save the Date
    Jakob & Alli commissioned a double-sided save the date card to announce their engagement and share their wedding date with loved ones. The design showcases their engagement photos paired with typography that feels “excited and classy,” presenting essential details ahead of the formal invitations. graphicdesigner…
    Pop Art Pup
    A lighthearted portrait of Lucy the Dog, highlighting her signature oversized eyes and snaggletooth. This piece showcases textured detail achieved through precise pen tool work. graphicdesigner illustrator…