I'm a digital marketing professional with over five years’ experience in paid media, analytics, and campaign management. I'm skilled in reporting, budget optimisation, and using data insights to improve performance. I have a track record of reducing CPA, improving ROI, and supporting clients in scaling their investment through clear, evidence-based recommendations.

Rachel Lambe

I'm a digital marketing professional with over five years’ experience in paid media, analytics, and campaign management. I'm skilled in reporting, budget optimisation, and using data insights to improve performance. I have a track record of reducing CPA, improving ROI, and supporting clients in scaling their investment through clear, evidence-based recommendations.

Available to hire

I’m a digital marketing professional with over five years’ experience in paid media, analytics, and campaign management. I’m skilled in reporting, budget optimisation, and using data insights to improve performance.

I have a track record of reducing CPA, improving ROI, and supporting clients in scaling their investment through clear, evidence-based recommendations.

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Language

English
Fluent

Work Experience

Performance Media Manager at Equator
June 1, 2025 - October 21, 2025
Managed budgets of £1m+ annually, monitoring efficiency and achieving an 18% reduction in CPA; maintained strong client relationships, delivering a 22% uplift in client retention and renewals YoY; expanded a client brand campaign, resulting in a 625% increase in media investment YoY and new paid media opportunities; provided reporting and analysis to guide decision-making across campaigns and new business proposals; supported knowledge-sharing through training sessions and mentorship of junior colleagues.
Brand Executive at HOME -X
June 30, 2021 - October 21, 2025
Coordinated 50+ influencer partnerships per month, raising awareness and visibility across social channels; delivered a Christmas campaign that contributed to the sell-out of the product before Christmas Day; ran competition-led activations that strengthened engagement and supported community growth.
Influencer and Community Executive at HOME -X
March 31, 2021 - October 21, 2025
Supported brand launch through influencer outreach and partnership management, helping to build the brand’s initial community presence.
Sales Assistant at Industrie Clothing
July 31, 2020 - October 21, 2025
Provided customer support and handled transactions in a fast-paced retail environment.
Buyer Administrative Assistant at QUIZ Clothing
August 31, 2019 - October 21, 2025
Supported the buying team with administrative tasks, supplier communication, and product coordination.

Education

BA (Hons) International Fashion Branding, 2:1 at Glasgow Caledonian University
January 1, 2014 - January 1, 2018
Erasmus Scheme at Villanueva Centro University, Madrid
January 1, 2017 - October 21, 2025

Qualifications

Google Analytics Individual Qualification
January 1, 2025 - October 21, 2025
Google Display Certification
January 1, 2025 - October 21, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services