I am a highly motivated and accomplished graphic designer with a diverse spectrum of design and production experience. I enjoy working within positive and energetic team environments and look forward to challenging design opportunities that allow me to leverage my skills. Over the years, I have successfully worked as a freelance designer, adapting to both remote and office settings depending on project needs. I thrive in collaborative, on-site environments but also appreciate the flexibility that working from home offers. My expertise spans graphic and visual arts, packaging, merchandising, brand identity, and print production. I am proficient in managing multiple concurrent projects, collaborating across teams, and bringing creative concepts into final production while adhering to brand guidelines.

Rachel Mercer Goetz

I am a highly motivated and accomplished graphic designer with a diverse spectrum of design and production experience. I enjoy working within positive and energetic team environments and look forward to challenging design opportunities that allow me to leverage my skills. Over the years, I have successfully worked as a freelance designer, adapting to both remote and office settings depending on project needs. I thrive in collaborative, on-site environments but also appreciate the flexibility that working from home offers. My expertise spans graphic and visual arts, packaging, merchandising, brand identity, and print production. I am proficient in managing multiple concurrent projects, collaborating across teams, and bringing creative concepts into final production while adhering to brand guidelines.

Available to hire

I am a highly motivated and accomplished graphic designer with a diverse spectrum of design and production experience. I enjoy working within positive and energetic team environments and look forward to challenging design opportunities that allow me to leverage my skills. Over the years, I have successfully worked as a freelance designer, adapting to both remote and office settings depending on project needs.

I thrive in collaborative, on-site environments but also appreciate the flexibility that working from home offers. My expertise spans graphic and visual arts, packaging, merchandising, brand identity, and print production. I am proficient in managing multiple concurrent projects, collaborating across teams, and bringing creative concepts into final production while adhering to brand guidelines.

See more

Work Experience

Freelance Designer
January 1, 2013 - Present
Providing freelance graphic design services remotely and onsite for clients such as SealedAir, Bestco, Wastequip, Masterbrand Cabinets, Amerock, SHUR-LINE Brand, IRWIN Tools, and Blair Publishing. Delivering creative design solutions for packaging, merchandising, and collateral materials, managing multiple projects and collaborating with various teams to meet tight deadlines.
Senior Creative Designer at NewellRubbermaid Company
December 31, 2013 - August 20, 2025
Created and delivered graphic design solutions to support marketing strategies and objectives. Developed design concepts into final production files for retail packaging, merchandising, and collateral materials. Collaborated with packaging engineering, channel, UX/web, and production teams to ensure the best results. Managed photographers, freelancers, and internal/external resources. Established brand style guides and maintained consistent brand implementation.
Senior Creative Designer, SHUR-LINE at NewellRubbermaid Company
December 31, 2012 - August 20, 2025
Focused on creative design for the SHUR-LINE brand, managing brand identity and packaging design within marketing plans and timelines. Worked collaboratively with cross-functional teams to deliver high-quality design solutions aligned with brand strategy.
Creative Designer, IRWIN Tools at NewellRubbermaid Company
December 31, 2010 - August 20, 2025
Developed creative design concepts and production files for IRWIN Tools, supporting marketing initiatives and brand objectives. Coordinated with multiple departments to ensure quality and brand consistency across various materials.
Graphic Designer/CSRD at Kwik Kopy, Huntersville, North Carolina
December 31, 2006 - August 20, 2025
Designed a variety of graphic materials to meet client needs, including print and digital media, maintaining a high standard of quality and creativity.
Graphic Designer at I.D Corporation, Charlotte, North Carolina
December 31, 2004 - August 20, 2025
Created designs for trade show exhibits, 3D graphics, digital, and vinyl graphics. Delivered creative solutions for various client projects, enhancing brand presence and marketing efforts.
Freelance Designer
January 1, 2013 - Present
Provided graphic design services for a wide range of clients including SealedAir, Bestco, Wastequip, Masterbrand Cabinets, Amerock, SHUR-LINE Brand, IRWIN Tools, and Blair Publishing. Delivered design solutions for marketing strategies, packaging, merchandising, and collateral projects remotely and in office setups.
Senior Creative Designer at NewellRubbermaid Company
December 31, 2013 - August 20, 2025
Managed design projects for different brands including SHUR-LINE and IRWIN Tools. Created graphic solutions from concept to pre-press for local and global production. Collaborated with packaging engineering, channel, UX/web, and production teams to achieve optimal results. Led photographers for product photography and developed design concepts into final production files aligned to marketing plans and brand guidelines.
Senior Creative Designer at SHUR-LINE
December 31, 2012 - August 20, 2025
Led creative design projects for the SHUR-LINE brand, focusing on packaging and merchandising graphics.
Creative Designer at IRWIN Tools
December 31, 2009 - August 20, 2025
Designed graphics and packaging materials for IRWIN Tools, ensuring brand consistency and production readiness.
Graphic Designer / CSR at Kwik Kopy, Huntersville, North Carolina
December 31, 2006 - August 20, 2025
Produced graphic design work focusing on client needs, preparing files for print and ensuring quality of final output.
Graphic Designer at I.D Corporation, Charlotte, North Carolina
December 31, 2004 - August 20, 2025
Designed for trade show exhibits including 3D, digital, and vinyl graphics.

Education

Bachelor of Fine Arts (B.F.A.), Graphic Design at Winthrop University
January 1, 1998 - August 20, 2025
Bachelor of Fine Arts (B.F.A.), Graphic Design at Winthrop University, Rock Hill, South Carolina
January 11, 2030 - August 20, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Retail, Manufacturing, Professional Services