Rachel Rajakumar

I am a results-driven Digital Marketing Specialist with over eight years of experience in digital marketing, lead generation, SEO, paid advertising, and content strategy. Throughout my career, I have worked across the education and Australian business sectors, managing campaigns that drive measurable growth and engagement.

My experience includes roles as an SEO Executive at SearchMax, Senior Marketing Executive at ANC Education, Digital Marketing Executive at Wycherley Schools, and Marketing Specialist at Dijital Team. I have successfully managed Google Ads, Meta Ads, LinkedIn Ads, SEO strategies, social media campaigns, and lead generation initiatives. At Wycherley Schools, I contributed to generating 60% of the company’s leads through digital marketing efforts.

I am skilled in AI-driven content creation, workflow optimisation, CRM platforms, project management tools, and team collaboration. Currently, I work as a Freelance Marketing Specialist, supporting Horizon Campus and La Trobe Colombo with performance marketing and lead generation strategies.