Marketing professional with 7+ years’ international experience across Australia, Europe, the UK, and the US. Skilled in digital strategy, content creation, social media growth, and brand development within the fitness, wellness, and e-commerce sectors. Proven record of scaling brands globally, driving customer acquisition and retention, and delivering measurable ROI through data-driven campaigns. Key highlights: • Directed marketing for NOVUM PCOS and Health & Balance Vitamins, expanding brand presence internationally with core markets in AUS, UK & US. • Grew GAINSBYBRAINS community from 1.6M → 2.4M Instagram followers and 819K YouTube subscribers while launching a subscription-based fitness app. • Led multi-channel campaigns for THG’s Myprotein DACH, including major product launches and seasonal sales, driving traffic, engagement, and e-commerce growth. I thrive at the intersection of creativity and data, combining content, community, and commercial strategy to build brands with lasting impact. Open to opportunities to drive growth and innovation in health, wellness, and beyond. Credentials & Certifications: • Positive VETASSESS Skills Assessment – Marketing Specialist (ANZSCO 225113), issued June 2025 • Double Bachelor of Arts (Hons), International Business & Marketing (First Class Honours), Anglia Ruskin University (UK) & Berlin School of Economics & Law (DE) • Certificate III in Fitness • Provide First Aid (HLTAID011)

Rachel Fuchs

Marketing professional with 7+ years’ international experience across Australia, Europe, the UK, and the US. Skilled in digital strategy, content creation, social media growth, and brand development within the fitness, wellness, and e-commerce sectors. Proven record of scaling brands globally, driving customer acquisition and retention, and delivering measurable ROI through data-driven campaigns. Key highlights: • Directed marketing for NOVUM PCOS and Health & Balance Vitamins, expanding brand presence internationally with core markets in AUS, UK & US. • Grew GAINSBYBRAINS community from 1.6M → 2.4M Instagram followers and 819K YouTube subscribers while launching a subscription-based fitness app. • Led multi-channel campaigns for THG’s Myprotein DACH, including major product launches and seasonal sales, driving traffic, engagement, and e-commerce growth. I thrive at the intersection of creativity and data, combining content, community, and commercial strategy to build brands with lasting impact. Open to opportunities to drive growth and innovation in health, wellness, and beyond. Credentials & Certifications: • Positive VETASSESS Skills Assessment – Marketing Specialist (ANZSCO 225113), issued June 2025 • Double Bachelor of Arts (Hons), International Business & Marketing (First Class Honours), Anglia Ruskin University (UK) & Berlin School of Economics & Law (DE) • Certificate III in Fitness • Provide First Aid (HLTAID011)

Available to hire

Marketing professional with 7+ years’ international experience across Australia, Europe, the UK, and the US. Skilled in digital strategy, content creation, social media growth, and brand development within the fitness, wellness, and e-commerce sectors. Proven record of scaling brands globally, driving customer acquisition and retention, and delivering measurable ROI through data-driven campaigns.

Key highlights:
• Directed marketing for NOVUM PCOS and Health & Balance Vitamins, expanding brand presence internationally with core markets in AUS, UK & US.
• Grew GAINSBYBRAINS community from 1.6M → 2.4M Instagram followers and 819K YouTube subscribers while launching a subscription-based fitness app.
• Led multi-channel campaigns for THG’s Myprotein DACH, including major product launches and seasonal sales, driving traffic, engagement, and e-commerce growth.

I thrive at the intersection of creativity and data, combining content, community, and commercial strategy to build brands with lasting impact. Open to opportunities to drive growth and innovation in health, wellness, and beyond.

Credentials & Certifications:
• Positive VETASSESS Skills Assessment – Marketing Specialist (ANZSCO 225113), issued June 2025
• Double Bachelor of Arts (Hons), International Business & Marketing (First Class Honours), Anglia Ruskin University (UK) & Berlin School of Economics & Law (DE)
• Certificate III in Fitness
• Provide First Aid (HLTAID011)

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Language

English
Fluent
German
Advanced

Work Experience

Marketing Manager at NOVUM Collective Pty Ltd
January 1, 2025 - November 19, 2025
Directed global marketing for NOVUM POS and Health & Balance Vitamins. Led website, email and social campaigns, executing promotions, launches and influencer partnerships to drive sales and market expansion. Drove conversion growth through KPI tracking, data insights and cross‑team collaboration.
Marketing Manager at NOVUM Collective Pty Ltd
January 1, 2025 - October 28, 2025
Directed global marketing for NOVUM POS and Health & Balance Vitamins, wellness brands with core markets in AUS, UK & US. Led website, email, and social campaigns, executing promotions, launches, and influencer partnerships to drive sales and market expansion. Drove conversion growth through KPI tracking, data insights, and cross-team collaboration.
Digital Marketing Manager
December 31, 2024 - December 31, 2024
Led digital marketing efforts across channels; managed content strategy and social media; grew brand reach and performance across markets; delivered data-driven campaigns.
Senior Content Marketing Executive at THG PLC
December 31, 2021 - December 31, 2021
Led multi-channel campaigns (web, email, social, blog, SEO) for Myprotein (DACH) and Health & Balance Vitamins; managed creators and influencer partnerships; delivered campaigns that expanded brand reach and drove customer acquisition; Boosted conversion rates and ROI through targeted digital strategies and performance optimization.
Marketing & Personal Assistant at Gains By Brain
December 31, 2021 - December 31, 2021
Scaled Instagram following from 1.6M to 2.4M and YouTube to 819K; drove digital product and apps sales; launched and grew a fitness app; executed cross-channel campaigns (social, app, email); increased engagement and customer retention; conducted market analysis and optimization.
Marketing & Personal Assistant at Gains by Brains BV
January 1, 2021 - January 1, 2021
Scaled Instagram following from 1.6M to 2.4M and YouTube to 819K, driving digital product and app sales. Launched and grew GainsbyBrain's fitness app, contributing to recurring subscription revenue. Executed cross-channel campaigns (social, app, email), increasing engagement and customer retention. Conducted market analysis to identify new monetisation opportunities and optimise campaign targeting.
Marketing Specialist at Gainsby Brain BV
December 31, 2017 - December 31, 2017
Marketing & Personal Assistant. Scaled Instagram following from 1.6M to 2.4M and YouTube to 819K, driving digital product and apps sales. Launched and grew Gainsby Brain's fitness app, contributing to recurring subscription revenue. Conducted market analysis to identify new monetisation opportunities and optimised campaign targeting.
Senior Content Marketing Executive at THG PLC (The Hut Group)
December 31, 2017 - December 31, 2017
Led multi-channel campaigns (web, email, social, blog, SEO) for Myprotein; increased traffic and engagement; boosted e-commerce sales; managed creator and influencer partnerships; improved conversion rates and ROI.

Education

Bachelor of Arts (Double Degree) at Berlin School of Economics & Law
January 1, 2014 - January 1, 2018
Bachelor of Arts (Double Degree) at Anglia Ruskin University
January 1, 2014 - January 1, 2018
Bachelor of Arts at Berlin School of Economics & Law
January 1, 2014 - January 1, 2018
Bachelor's degree at Anglia Ruskin University
January 1, 2014 - January 1, 2018
Bachelor of Arts at Berlin School of Economics and Law
January 1, 2014 - December 31, 2018
Bachelor of Arts at Anglia Ruskin University
January 1, 2014 - December 31, 2018

Qualifications

Positive Skills Assessment Marketing Specialist (ANZSCO 225113)
June 1, 2025 - October 28, 2025
Certificate II in Fitness Provide First Aid (HLTAID-011)
January 11, 2030 - October 28, 2025
VETASSESS Positive Skills Assessment Marketing Specialist (ANZSCO 252113)
January 11, 2030 - June 1, 2025
Certificate II in First Aid (HLTAID001)
January 11, 2030 - November 5, 2025
Marketing Specialist Certification (ANZSC02-25113)
June 1, 2025 - November 19, 2025

Industry Experience

Healthcare, Retail, Software & Internet, Professional Services, Media & Entertainment, Education