Marketing professional with 7+ years’ international experience across Australia, Europe, the UK, and the US. Skilled in digital strategy, content creation, social media growth, and brand development within the fitness, wellness, and e-commerce sectors. Proven record of scaling brands globally, driving customer acquisition and retention, and delivering measurable ROI through data-driven campaigns.
Key highlights:
• Directed marketing for NOVUM PCOS and Health & Balance Vitamins, expanding brand presence internationally with core markets in AUS, UK & US.
• Grew GAINSBYBRAINS community from 1.6M → 2.4M Instagram followers and 819K YouTube subscribers while launching a subscription-based fitness app.
• Led multi-channel campaigns for THG’s Myprotein DACH, including major product launches and seasonal sales, driving traffic, engagement, and e-commerce growth.
I thrive at the intersection of creativity and data, combining content, community, and commercial strategy to build brands with lasting impact. Open to opportunities to drive growth and innovation in health, wellness, and beyond.
Credentials & Certifications:
• Positive VETASSESS Skills Assessment – Marketing Specialist (ANZSCO 225113), issued June 2025
• Double Bachelor of Arts (Hons), International Business & Marketing (First Class Honours), Anglia Ruskin University (UK) & Berlin School of Economics & Law (DE)
• Certificate III in Fitness
• Provide First Aid (HLTAID011)
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