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I am a CRM & Life cycle Marketing professional with 10+ years of experience driving customer engagement and revenue growth across B2C and B2B markets. I specialize in creating personalized journeys that convert across channels and markets. I have hands-on experience in Microsoft Dynamics 365 and a proven ability to generate and nurture leads, optimize customer journeys, and contribute to measurable business results through data-driven strategies.…I am a CRM & Life cycle Marketing professional with 10+ years of experience driving customer engagement and revenue growth across B2C and B2B markets. I specialize in creating personalized journeys that convert across channels and markets. I have hands-on experience in Microsoft Dynamics 365 and a proven ability to generate and nurture leads, optimize customer journeys, and contribute to measurable business results through data-driven strategies.

Radosvet Aleksandrov

Marketing Strategist, Growth Marketer, Product Marketer, +2

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I am a CRM & Life cycle Marketing professional with 10+ years of experience driving customer engagement and revenue growth across B2C and B2B markets. I specialize in creating personalized journeys that convert across channels and markets. I have hands-on experience in Microsoft Dynamics 365 and a proven ability to generate and nurture leads, optimize customer journeys, and contribute to measurable business results through data-driven strategies.…I am a CRM & Life cycle Marketing professional with 10+ years of experience driving customer engagement and revenue growth across B2C and B2B markets. I specialize in creating personalized journeys that convert across channels and markets. I have hands-on experience in Microsoft Dynamics 365 and a proven ability to generate and nurture leads, optimize customer journeys, and contribute to measurable business results through data-driven strategies.

Available to hire

I am a CRM & Life cycle Marketing professional with 10+ years of experience driving customer engagement and revenue growth across B2C and B2B markets. I specialize in creating personalized journeys that convert across channels and markets.

I have hands-on experience in Microsoft Dynamics 365 and a proven ability to generate and nurture leads, optimize customer journeys, and contribute to measurable business results through data-driven strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Bulgarian

Fluent

Romanian, Moldavian, Moldovan

Advanced

English

Fluent

Work Experience

Marketing Manager at ELTEKS Store

July 1, 2025 - Present

Led the transition and relaunch of the e-commerce platform, coordinating the migration to a new Shopify theme and ensuring a smooth go-live. Optimized product pages and collection structure, improving UX, navigation, and content presentation to support future conversion growth. Developed and implemented an SEO-focused category structure and content strategy, including new landing pages and blog content. Coordinated cross-functional efforts (development, sales, customer service) to align the new platform with business objectives. Built the foundation for scalable e-commerce growth including traffic acquisition, conversion optimization, and revenue strategy. Currently responsible for building the foundation for scalable e-commerce growth across the Romanian and Bulgarian markets.

Marketing Specialist at ELTEKS Store

August 1, 2021 - June 1, 2025

Led the transition and relaunch of the e-commerce platform for Romania & Bulgaria, coordinating the migration to a new Shopify theme and ensuring a smooth go-live. Optimized product pages and collection structure, improved UX, navigation, and content presentation to support future conversion growth. Implemented SEO-focused category structure and content strategy, including new landing pages and blog content. Coordinated cross-functional efforts (development, sales, customer service) to align the new platform with business objectives. Built a foundation for scalable e-commerce growth including traffic acquisition, conversion optimization, and revenue strategy. This role included SDA coordination and 1st level support and Sales support.

Social Media and Digital Coordinator at JYSK International

October 1, 2013 - July 1, 2021

Built and scaled social media presence from zero to 100K+ Facebook followers and 50K+ Instagram followers across multiple markets. Managed weekly email marketing campaigns with approximately 25% open rates, ranking among the top performers in the group. Executed a multi-channel digital marketing strategy spanning social media, email, SEO, and paid search. Supported e-commerce growth through traffic generation and content optimization aligned with national expansion strategy. Collaborated cross-functionally with marketing, sales, and customer service to deliver integrated campaigns.