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I’m Radoslava Radoslavova, a performance marketing specialist focused on PPC strategy, optimization, and clear reporting across Google and Meta. I enjoy turning data into action—doing keyword research and competition analysis, refining account structure, and improving campaign performance through testing and continuous optimization.…

Radoslava Radoslavova

PPC Manager, Digital Marketer, Performance Marketer, +2

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I’m Radoslava Radoslavova, a performance marketing specialist focused on PPC strategy, optimization, and clear reporting across Google and Meta. I enjoy turning data into action—doing keyword research and competition analysis, refining account structure, and improving campaign performance through testing and continuous optimization.…

Available to hire

I’m Radoslava Radoslavova, a performance marketing specialist focused on PPC strategy, optimization, and clear reporting across Google and Meta. I enjoy turning data into action—doing keyword research and competition analysis, refining account structure, and improving campaign performance through testing and continuous optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Bulgarian

Fluent

English

Advanced

Work Experience

Freelance Performance Marketing Specialist

June 1, 2023 - Present

Created and managed paid search accounts across Google and Meta; performed daily PPC account management; managed campaign delivery across desktop, mobile, video, and tablet; focused on improving performance and reporting for better ROI.

Senior PPC Specialist at Fashion Days Group

February 1, 2018 - June 1, 2023

Owned creation and management of paid search accounts across Google and Facebook (ROI Hunter); handled daily PPC account management in Google Ads and Facebook; managed performance and delivery of multi-device campaigns including desktop, mobile, and video; collaborated with the PPC team to meet growth goals.

PPC Expert at DF Markets / Deltastock

September 1, 2015 - February 1, 2016

Managed daily PPC campaigns on Google Ads; performed Forex keyword research and keyword development with ongoing updates for large lists; created, optimized, and tested ad copy to improve performance; diagnosed issues and identified solutions using reporting; worked closely with the Marketing Director to meet targets.

PPC Specialist at First Beat Media

August 1, 2015 - February 1, 2018

Created and managed paid search accounts across Google, Bing, and Yahoo with strong account structure and budget management; performed daily PPC management in Google Ads, Bing, and Yahoo Gemini; conducted keyword research and maintained updates for large keyword lists; monitored bids, Quality Score, impression share, and key account metrics; supported creative copy ideas for keyword opportunities.

Internet marketing consultant

August 1, 2011 - August 1, 2015

Built and managed Google Ads campaigns by combining budget management, structural optimization, keyword optimization, and ad text optimization; researched and refined keyword lists aligned with Google search behavior; produced reports and analysis with recommendations to improve campaign performance and identify trends and opportunities using analytics and external tools.