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I’m a Senior Event Manager with 8+ years of global experience delivering luxury, lifestyle and immersive brand events. I’m skilled in end-to-end production from concept to execution and have managed budgets up to 1M. My work is characterized by a keen eye for detail and a collaborative approach. I’m driven by finding creative ways to streamline processes, reduce inefficiencies and deliver results. I bring a calm, solution-oriented mindset to every challenge, keeping teams focused on the broader business goals.…I’m a Senior Event Manager with 8+ years of global experience delivering luxury, lifestyle and immersive brand events. I’m skilled in end-to-end production from concept to execution and have managed budgets up to 1M. My work is characterized by a keen eye for detail and a collaborative approach. I’m driven by finding creative ways to streamline processes, reduce inefficiencies and deliver results. I bring a calm, solution-oriented mindset to every challenge, keeping teams focused on the broader business goals.

Rachel Lai

Creative Producer, Project Manager, Event Visualizer, +2

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I’m a Senior Event Manager with 8+ years of global experience delivering luxury, lifestyle and immersive brand events. I’m skilled in end-to-end production from concept to execution and have managed budgets up to 1M. My work is characterized by a keen eye for detail and a collaborative approach. I’m driven by finding creative ways to streamline processes, reduce inefficiencies and deliver results. I bring a calm, solution-oriented mindset to every challenge, keeping teams focused on the broader business goals.…I’m a Senior Event Manager with 8+ years of global experience delivering luxury, lifestyle and immersive brand events. I’m skilled in end-to-end production from concept to execution and have managed budgets up to 1M. My work is characterized by a keen eye for detail and a collaborative approach. I’m driven by finding creative ways to streamline processes, reduce inefficiencies and deliver results. I bring a calm, solution-oriented mindset to every challenge, keeping teams focused on the broader business goals.

Available to hire

I’m a Senior Event Manager with 8+ years of global experience delivering luxury, lifestyle and immersive brand events. I’m skilled in end-to-end production from concept to execution and have managed budgets up to 1M. My work is characterized by a keen eye for detail and a collaborative approach.
I’m driven by finding creative ways to streamline processes, reduce inefficiencies and deliver results. I bring a calm, solution-oriented mindset to every challenge, keeping teams focused on the broader business goals.

Skills

Language

English

Fluent

German

Advanced

Work Experience

Senior Event Manager (Freelance) at Nounce

January 1, 2025 - October 1, 2025

Developed and implemented Nounce’s event strategy, driving a 15% increase in app adoption through curated experiences and partnerships across music, art and culture sectors. Oversaw the pre-production of a 4-month summer event series at an 8,000 sqm outdoor venue, delivering a full production roadmap and coordinating 50+ vendors. Secured 10+ cultural partnerships to support programming and long-term collaborations.

Cultural Event Manager (Freelance) at Hermetika Art Space

September 1, 2023 - August 1, 2024

Curated 20+ cultural events including artist dinners, live performances and a Berlin Fashion Week runway show, repositioning the gallery as a multi-disciplinary venue. Led promotional strategy across digital channels, increasing event inquiries by 30% and elevating brand presence. Managed end-to-end production and vendor coordination for a year-long program.

Senior Event Producer (Freelance) at Kreate

December 1, 2023 - February 1, 2024

Led production of a multi-channel pop-up retail activation for a global online fashion brand, attracting 5,000+ attendees over four days. Directed a cross-functional team of 10 and aligned global stakeholders across 5 time zones, ensuring milestones were met. Managed a 360k budget, achieving a 25% profit margin through forecasting, vendor negotiation, and resource optimization. Introduced AI-driven workflows and Notion as project hub, enabling planning under tight timelines. Reallocated budget mid-project and applied crisis management to prevent cancellation.

Community Manager at Mindspace

March 1, 2021 - August 1, 2023

Secured 25+ partnerships and curated weekly community events for a 5,000+ member network, maintaining 90%+ location satisfaction across six Berlin co-working locations. Strengthened client retention by managing relationships with startups to Fortune 500 accounts, ensuring service delivery matched evolving needs. Closed long-term flex space contracts by negotiating with high-value clients, consistently exceeding quarterly revenue targets.

Career Break

April 1, 2020 - September 1, 2020

During COVID, expanded creative skillset by earning a certificate in Interior Decoration and contributed luxury wedding styling at She Designs Events, exploring design-led experiences during restrictions.

Senior Event Manager at Funkhaus

April 1, 2019 - December 1, 2019

Delivered 10+ events including corporate events, live shows and installations, tailored to client objectives and executed across Funkhaus’ spaces. Qualified leads, negotiated and managed on-site logistics to ensure seamless delivery from inquiry to execution.

Experiential Producer at Sweet&Chilli

October 1, 2016 - October 1, 2018

Delivered 50+ brand activations for Red Bull and Diageo’s luxury spirits, managing end-to-end production including set builds, technical and vendor management, delivering each project on time and within budget under tight timelines. Coordinated festival activations across the UK with 50,000+ attendees, leading cross-functional teams of up to 25 staff and budgets of up to 1M. Acted as primary client liaison for 10+ global Diageo brands, translating brand strategies into high-impact activations that aligned with KPIs, leading to a 2-year client retainer extension. Designed and rolled out a standardized post-campaign reporting system that streamlined data collection and improved insights for future strategies.

Event Manager at MG Events

March 1, 2016 - August 1, 2016

Managed end-to-end production of corporate and luxury events for clients including Audi and Moët Hennessy, delivering 10+ high-profile events. Conceptualised and delivered product launches for Belvedere, Glenmorangie, and Ardbeg, translating brand narratives into immersive environments. Executed a multi-day destination event for Audi’s 250+ VIP guests, coordinating remote logistics and on-site execution.

Account Manager (Experiential) at The Round Table

March 1, 2014 - March 1, 2016

Co-produced a sold-out 3-week immersive dining series for Bombay Sapphire in Sydney and Melbourne, with a combined 10,600+ guests and multi-channel execution across media, digital, and live experience. Managed a nationwide sampling campaign for Bombay Sapphire across 100+ locations, coordinating promotional staff to drive product trial. Executed integrated campaigns for Panasonic across digital, social, print, and in-store channels, increasing brand engagement and supporting nationwide product sell-through.

Event Coordinator at Visual Event Management

September 1, 2012 - December 1, 2013

Supported execution of high-profile media events including award ceremonies and charity fundraisers, and produced 20+ red carpet film premieres for Sony, Universal and Disney. Independently managed small-brand activations, overseeing budgeting, vendor liaison and stakeholder communications.

Career Break at Self - Sydney / She Designs Events

April 1, 2020 - September 30, 2020

Expanded creative skillset by completing a certificate in Interior Decoration, integrating design knowledge into bespoke luxury wedding styling at She Designs Events during the easing of COVID restrictions.

Event Manager at Funkhaus

April 1, 2019 - December 31, 2019

Delivered 10+ events including corporate events, live shows and installations, tailored to client objectives and executed across Funkhaus’ multiple unique spaces. Converted inbound and outbound leads into closed bookings by qualifying client needs, managing negotiations, on-site logistics and technical production for events, ensuring seamless delivery from inquiry to execution.