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Hello! I'm Rafaela Hossu, a Marketing and Social Media professional with hands-on experience in strategic planning, content creation, market analysis, schedule management, and the development of digital campaigns. I thrive in collaborative environments and enjoy turning ideas into measurable results. I'm currently pursuing a Master's in Marketing and Strategy at the University of Minho and hold a Bachelor's degree in Political Science. I thrive on coordinating teams, managing client relationships, and delivering integrated campaigns that connect brands with audiences.…Hello! I'm Rafaela Hossu, a Marketing and Social Media professional with hands-on experience in strategic planning, content creation, market analysis, schedule management, and the development of digital campaigns. I thrive in collaborative environments and enjoy turning ideas into measurable results. I'm currently pursuing a Master's in Marketing and Strategy at the University of Minho and hold a Bachelor's degree in Political Science. I thrive on coordinating teams, managing client relationships, and delivering integrated campaigns that connect brands with audiences.

Rafaela Hossu

Marketer, Marketing Strategist, Content Creator, +2

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Hello! I'm Rafaela Hossu, a Marketing and Social Media professional with hands-on experience in strategic planning, content creation, market analysis, schedule management, and the development of digital campaigns. I thrive in collaborative environments and enjoy turning ideas into measurable results. I'm currently pursuing a Master's in Marketing and Strategy at the University of Minho and hold a Bachelor's degree in Political Science. I thrive on coordinating teams, managing client relationships, and delivering integrated campaigns that connect brands with audiences.…Hello! I'm Rafaela Hossu, a Marketing and Social Media professional with hands-on experience in strategic planning, content creation, market analysis, schedule management, and the development of digital campaigns. I thrive in collaborative environments and enjoy turning ideas into measurable results. I'm currently pursuing a Master's in Marketing and Strategy at the University of Minho and hold a Bachelor's degree in Political Science. I thrive on coordinating teams, managing client relationships, and delivering integrated campaigns that connect brands with audiences.

Available to hire

Hello! I’m Rafaela Hossu, a Marketing and Social Media professional with hands-on experience in strategic planning, content creation, market analysis, schedule management, and the development of digital campaigns. I thrive in collaborative environments and enjoy turning ideas into measurable results.

I’m currently pursuing a Master’s in Marketing and Strategy at the University of Minho and hold a Bachelor’s degree in Political Science. I thrive on coordinating teams, managing client relationships, and delivering integrated campaigns that connect brands with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Social Media Freelancer at Origem Dental Clinic Braga

November 1, 2023 - June 1, 2025

Planning and execution of digital and offline campaigns aligned with the brand strategy; Market, competitor, and consumer behavior analysis to support strategic decision-making; Content development for Meta platforms and email marketing, strengthening the customer journey; Monitoring of metrics and preparation of reports with actionable insights; Management of workflow demands using organizational tools and direct client communication; Production and editing of audiovisual content for social media, including post-production; Identification and negotiation of strategic partnerships and collaborations with influencers.

Social Media Freelancer at Aida Oliveira Fotografia

November 1, 2024 - June 1, 2025

Strategic planning of digital communication to strengthen the brand’s positioning and online presence; Creation of visual content and copywriting adapted to the photographer’s brand identity; Monitoring of performance indicators and continuous optimization of social media campaigns; Management of publication schedules and coordination of deliverables with the client; Production and editing of professional videos for social media using own equipment; Establishment of partnerships with local brands and relevant influencers to expand reach.

Social Media Freelancer at Lisboa Espera Por Ti Tours

July 1, 2023 - October 1, 2024

Structuring editorial calendars and defining communication guidelines; Development of a strategic plan focused on increasing sales; Production, revision, and optimization of content for blogs and social media, with a focus on conversion; Market analysis and definition of content aligned with tourist consumer behavior; Complementary experience with e-book creation.