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I’m a fashion and lifestyle content creator with a background in PR, brand communication, and digital storytelling, currently based in Milan. With several years of experience working with fashion, luxury, and lifestyle brands, I specialize in creating visually engaging, on-brand content that feels authentic and aspirational. I have worked across content creation, influencer marketing, and brand storytelling, producing photo and short-form video content for platforms like Instagram and TikTok. My approach to UGC combines a strong eye for aesthetics, attention to detail, and an understanding of how audiences engage with fashion and accessories online. I enjoy collaborating with growing brands to bring their vision to life through creative concepts, clean visuals, and compelling storytelling. I’m particularly drawn to jewelry and accessories because of their emotional value and the way they elevate personal style. I thrive in remote, flexible environments and value clear communication and creative alignment throughout the process.…I’m a fashion and lifestyle content creator with a background in PR, brand communication, and digital storytelling, currently based in Milan. With several years of experience working with fashion, luxury, and lifestyle brands, I specialize in creating visually engaging, on-brand content that feels authentic and aspirational. I have worked across content creation, influencer marketing, and brand storytelling, producing photo and short-form video content for platforms like Instagram and TikTok. My approach to UGC combines a strong eye for aesthetics, attention to detail, and an understanding of how audiences engage with fashion and accessories online. I enjoy collaborating with growing brands to bring their vision to life through creative concepts, clean visuals, and compelling storytelling. I’m particularly drawn to jewelry and accessories because of their emotional value and the way they elevate personal style. I thrive in remote, flexible environments and value clear communication and creative alignment throughout the process.

Rafaella De Guzman Ferro

Executive Producer, Brand Strategist, Content Creator, +5

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I’m a fashion and lifestyle content creator with a background in PR, brand communication, and digital storytelling, currently based in Milan. With several years of experience working with fashion, luxury, and lifestyle brands, I specialize in creating visually engaging, on-brand content that feels authentic and aspirational. I have worked across content creation, influencer marketing, and brand storytelling, producing photo and short-form video content for platforms like Instagram and TikTok. My approach to UGC combines a strong eye for aesthetics, attention to detail, and an understanding of how audiences engage with fashion and accessories online. I enjoy collaborating with growing brands to bring their vision to life through creative concepts, clean visuals, and compelling storytelling. I’m particularly drawn to jewelry and accessories because of their emotional value and the way they elevate personal style. I thrive in remote, flexible environments and value clear communication and creative alignment throughout the process.…I’m a fashion and lifestyle content creator with a background in PR, brand communication, and digital storytelling, currently based in Milan. With several years of experience working with fashion, luxury, and lifestyle brands, I specialize in creating visually engaging, on-brand content that feels authentic and aspirational. I have worked across content creation, influencer marketing, and brand storytelling, producing photo and short-form video content for platforms like Instagram and TikTok. My approach to UGC combines a strong eye for aesthetics, attention to detail, and an understanding of how audiences engage with fashion and accessories online. I enjoy collaborating with growing brands to bring their vision to life through creative concepts, clean visuals, and compelling storytelling. I’m particularly drawn to jewelry and accessories because of their emotional value and the way they elevate personal style. I thrive in remote, flexible environments and value clear communication and creative alignment throughout the process.

Available to hire

I’m a fashion and lifestyle content creator with a background in PR, brand communication, and digital storytelling, currently based in Milan. With several years of experience working with fashion, luxury, and lifestyle brands, I specialize in creating visually engaging, on-brand content that feels authentic and aspirational.
I have worked across content creation, influencer marketing, and brand storytelling, producing photo and short-form video content for platforms like Instagram and TikTok. My approach to UGC combines a strong eye for aesthetics, attention to detail, and an understanding of how audiences engage with fashion and accessories online.
I enjoy collaborating with growing brands to bring their vision to life through creative concepts, clean visuals, and compelling storytelling. I’m particularly drawn to jewelry and accessories because of their emotional value and the way they elevate personal style. I thrive in remote, flexible environments and value clear communication and creative alignment throughout the process.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Italian

Advanced

Work Experience

Event Producer & Project Manager at Diorama (Milano) / The Final PR

February 1, 2025 - Present

Produced events for 10 Cors o Como (Olfactory Signals 01) and Miss Sixty (Store Opening). Managed timelines, budgets, logistics, and suppliers from planning to execution. Aligned all event elements with the brand's vision and objectives; supervised set-up and on-site operations. Developed contingency plans and mitigated risks. Negotiated contracts, handled invoicing and transactions, and built vendor partnerships.

Celebrity & Influencer PR at The Final PR (Remote) / Diorama Milano

November 1, 2022 - January 31, 2023

Led celebrity and influencer PR campaigns; cultivated talent relationships; coordinated on-site and digital activations and supported brand partnerships.

PR & Event Specialist at EMEAD

December 1, 2019 - March 1, 2021

Managed European PR and events; oversaw media coverage, shipments, and on-site activations; built relationships with fashion houses; supported NYFW events; coordinated press and RSVP; tracked ROI and reporting.

Public Relations Intern at Negri Firmman PR & Communications

July 1, 2018 - September 1, 2018

Assisted with US editorial and VIP sample requests; supported NYFW events, press coordination, RSVPs; maintained media lists and sample tracking.

Operations Coordinator at Setflo (Milano)

October 1, 2022 - January 31, 2023

Oversaw operations across Spain, Germany, France and the UK; led talent acquisition, sourcing and onboarding for performers; improved collaborator quality and efficiency; managed multi-project portfolios; set up processes.