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Hi, I’m Rafaella Ponce, a marketing and brand strategist who loves building brands that resonate with people. I lead marketing and influencer campaigns across the UK, Portugal and Brazil, blending creative storytelling with data-driven growth to deliver measurable results for global clients. I currently steer high-impact initiatives as Co-Director at Lemon Agency, shaping full-service marketing strategies that align brand purpose with customer value. Outside of work, I pursue photography and charity events with energy and curiosity—capturing moments, amplifying causes, and exploring new partnerships and formats to help brands connect authentically with audiences.…Hi, I’m Rafaella Ponce, a marketing and brand strategist who loves building brands that resonate with people. I lead marketing and influencer campaigns across the UK, Portugal and Brazil, blending creative storytelling with data-driven growth to deliver measurable results for global clients. I currently steer high-impact initiatives as Co-Director at Lemon Agency, shaping full-service marketing strategies that align brand purpose with customer value. Outside of work, I pursue photography and charity events with energy and curiosity—capturing moments, amplifying causes, and exploring new partnerships and formats to help brands connect authentically with audiences.

Rafaella Ponce

Photographer, Director of Photography, Brand Strategist, +5

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Hi, I’m Rafaella Ponce, a marketing and brand strategist who loves building brands that resonate with people. I lead marketing and influencer campaigns across the UK, Portugal and Brazil, blending creative storytelling with data-driven growth to deliver measurable results for global clients. I currently steer high-impact initiatives as Co-Director at Lemon Agency, shaping full-service marketing strategies that align brand purpose with customer value. Outside of work, I pursue photography and charity events with energy and curiosity—capturing moments, amplifying causes, and exploring new partnerships and formats to help brands connect authentically with audiences.…Hi, I’m Rafaella Ponce, a marketing and brand strategist who loves building brands that resonate with people. I lead marketing and influencer campaigns across the UK, Portugal and Brazil, blending creative storytelling with data-driven growth to deliver measurable results for global clients. I currently steer high-impact initiatives as Co-Director at Lemon Agency, shaping full-service marketing strategies that align brand purpose with customer value. Outside of work, I pursue photography and charity events with energy and curiosity—capturing moments, amplifying causes, and exploring new partnerships and formats to help brands connect authentically with audiences.

Available to hire

Hi, I’m Rafaella Ponce, a marketing and brand strategist who loves building brands that resonate with people. I lead marketing and influencer campaigns across the UK, Portugal and Brazil, blending creative storytelling with data-driven growth to deliver measurable results for global clients. I currently steer high-impact initiatives as Co-Director at Lemon Agency, shaping full-service marketing strategies that align brand purpose with customer value.

Outside of work, I pursue photography and charity events with energy and curiosity—capturing moments, amplifying causes, and exploring new partnerships and formats to help brands connect authentically with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Portuguese

Fluent

Work Experience

Co-Director at Lemon Agency

January 1, 2025 - Present

Lead international marketing and e-commerce campaigns; Delivered full-service marketing strategy for global clients; Led brand strategy, influencer marketing and digital campaigns; Oversaw content production and social growth strategies.

Marketing Director at Ohhey Marketing Ltd

June 1, 2021 - January 1, 2025

Marketing agency specializing in content driven brand growth. Developed marketing strategies for businesses across hospitality, recruitment and telecoms sectors. Managed brand content and social media growth. Organised PR events and influencer campaigns. Delivered marketing consulting and brand positioning strategies.

Co-Director at Hohey Marketing Ltd

June 1, 2021 - January 1, 2025

Marketing agency specialising in content-driven brand growth. Developed marketing strategies for hospitality, recruitment and telecoms; Managed brand content and social media growth; Organized PR events and influencer campaigns; Provided marketing consulting and brand positioning strategies.

Marketing Director at Cyferd Technology

January 1, 2021 - June 1, 2021

Led marketing team, including video editor, copywriter, paid ads manager and designer; Established platforms including Reddit, Twitter, LinkedIn, Instagram and Facebook; Directed podcast production and content strategy; Managed social media growth and digital campaigns.

Digital Marketing Manager at Prysm Media Group

January 1, 2019 - November 1, 2020

Managed digital marketing campaigns for major events and exhibitions; Developed social media strategies and lead generation campaigns; Produced photography and digital content.