Rafaella Ruiz
Creative operations and media production professional with 12+ years managing video workflows, content programs, and cross- functional creative projects across nonprofit media and, since 2022, B2B EdTech/SaaS.
About
Creative operations and media production professional with 12+ years managing video workflows, content programs, and cross-
functional creative projects across nonprofit media and, since 2022, B2B EdTech/SaaS. Currently Media Production Lead at a mid-
sized B2B EdTech SaaS company serving 2,000+ enterprise clients worldwide, known for building templates and knowledge systems
that reduce design cycles by 45–65% while maintaining 98% on-time delivery. Combines hands-on video and motion design with
operational project management and data-driven optimization of LinkedIn programs.
- 18 years' experience
- Joined August 2025
Skills· 29
- Adobe After Effects
Adobe Photoshop
Adobe Premiere Pro- Video Advert
- Branding
- Explainer Video
- Corporate Video
Adobe Illustrator- Logo
- Motion Graphic
- Script
- Social Media Design
Adobe InDesign
LinkedIn- Presentation Design
- Poster
- Infographic
Final Cut Pro X- Copywriting
- ChatGPT
HubSpot- SaaS
- AI Video
- Voiceover
WordPress- LearnDash
- Product Design
UI- AI Chatbot
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianFluent
- GermanAdvanced
Industry experience
- Software & Internet
- Education
- Media & Entertainment
- Non-Profit Organization
- Professional Services
- Other
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Work experience· 10 roles
Lead creative direction and execution of multimedia content for global SaaS learning solutions, including video, animation, and testimonials supporting marketing, product, and internal communications. Drive brand-aligned storytelling through accessible visual content and centralized asset management. Collaborate cross-functionally with global teams to deliver data-informed creative aligned with business objectives. Provide editorial and visual guidance to content contributors to ensure brand consistency and quality. Developed and executed a modular content strategy with various content types, expanding the LinkedIn presence significantly, achieving engagement and follower growth beyond B2B benchmarks.
Supported video production and graphic design efforts, contributing to multimedia projects and campaigns as part of an integrated content team.
Assisted in production of multimedia content including video and graphic design. Supported the creative team with scripting, editing, and design tasks to meet marketing and internal communication goals.
Education
Certifications and awards
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