Hi, I'm Rafael Rocha, a SEO & Content Marketing Specialist focused on real estate markets in Portugal and international markets. I help real estate agencies improve organic visibility, website performance and lead generation through SEO, content marketing and Google Ads. I have led 50+ web projects, managed cross-functional teams, and delivered training sessions for real estate professionals on digital strategy and best web practices, always aiming for practical, measurable results.

Rafael Rocha

Hi, I'm Rafael Rocha, a SEO & Content Marketing Specialist focused on real estate markets in Portugal and international markets. I help real estate agencies improve organic visibility, website performance and lead generation through SEO, content marketing and Google Ads. I have led 50+ web projects, managed cross-functional teams, and delivered training sessions for real estate professionals on digital strategy and best web practices, always aiming for practical, measurable results.

Available to hire

Hi, I’m Rafael Rocha, a SEO & Content Marketing Specialist focused on real estate markets in Portugal and international markets. I help real estate agencies improve organic visibility, website performance and lead generation through SEO, content marketing and Google Ads.

I have led 50+ web projects, managed cross-functional teams, and delivered training sessions for real estate professionals on digital strategy and best web practices, always aiming for practical, measurable results.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Advanced

Work Experience

SEO & Google Ads for Real Estate Agencies at Self-employed / Rafael Rocha
June 1, 2024 - Present
Developed on-page SEO strategies, keyword research, competitor analysis, optimized metadata and internal linking; created SEO briefs and content structures for articles, landing pages and location pages; produced reports focused on traffic, visibility, rankings and leads.
Web Project Manager | Real Estate Websites & SEO at Janela Digital / eGO Real Estate
October 1, 2020 - April 1, 2024
Managed the delivery of 50+ custom real estate websites from planning to launch; analyzed website traffic, SEO performance and user behaviour to identify growth opportunities; supported SEO improvements across website structure, content, metadata and internal linking; collaborated with clients, developers and internal teams to improve UX, lead generation and performance; delivered training sessions and webinars for real estate professionals on digital strategy and best web practices.

Education

Add your educational history here.

Qualifications

Bachelor's in Management
January 1, 2017 - January 1, 2021
Principles of Digital Marketing
November 1, 2020 - June 30, 2026
Advanced Google Analytics
June 1, 2022 - June 30, 2026
Google Ads Search Certification
December 1, 2022 - June 30, 2026
Google Ads Display Certification
December 1, 2022 - June 30, 2026
Semrush SEO Toolkit Exam
June 1, 2022 - June 30, 2026
Semrush Content Marketing Toolkit Exam
June 1, 2022 - June 30, 2026
Learn CSS (Codeacademy)
July 1, 2022 - June 30, 2026
Learn Javascript (Codeacademy)
September 1, 2020 - June 30, 2026
Learn jQuery (Codeacademy)
September 1, 2020 - June 30, 2026

Industry Experience

Real Estate & Construction, Professional Services, Software & Internet