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January 1, 2027
Senior Search Strategy for Ambitious Brands.
I am a pioneer and veteran of SEO and search marketing in Italy, with over 15 years of experience leading teams and driving complex strategies for major international e-commerce brands. I combine deep technical optimization with the latest AI-driven GEO insights to unleash growth.
Beyond delivering results, I enjoy mentoring teammates, sharing knowledge through training programs, and building scalable, data-informed processes that empower others to succeed in a fast-changing digital landscape.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Italian
Fluent
English
Fluent
Work Experience
Seo Tech Leader at Fattoretto Srl
February 1, 2025 - PresentHead of Seo, Seo Tech Leader
Head of SEO & Technical Leader at Fattoretto Agency
January 1, 2025 - PresentStrategic management and coordination of the SEO team, delivery of advanced training in technical SEO, and GEO strategies focusing on nested structured data and AI Overviews.
Seo Specialist at Noratech
February 1, 2024 - February 2, 2025Seo Specialist
SEO Consultant / Web Project Manager at Noratech
January 1, 2024 - January 1, 2024Setup of the organization's Web section and staff training in SEO and GEO.
Seo Specialist at Webtek spa
September 1, 2016 - February 1, 2024Seo Specialist, Group Leader, Marketing
SEO Specialist & Trainer at WEBTEK S.P.A. - Sondrio
January 1, 2016 - January 1, 2023Strategic SEO consulting, data analysis (Analytics), and teaching advanced courses.
SEO Consultant & Corporate Trainer at Buzz Marketing
January 1, 2011 - January 1, 2016SEO optimization, Content Marketing, and WordPress website development.
Marketing Manager at Lungolivigno
January 1, 2010 - January 1, 2011Management of SEO activities, Web Analytics, DEM campaigns, and Newsletters.
Education
Economy at University Trieste
July 3, 2000 - July 3, 2003110/110 with honour
Bachelor's Degree in Tourism Economics at University of Trieste
January 1, 2000 - January 1, 2003Post-graduate Course at University of Milan, Faculty of Law
January 1, 2003 - January 1, 2003Specialization Courses (GA4+ GTM advanced, Deep SEO, Tag Manager Italia, WMRA, Web Marketing Madri) at University of Milan, Faculty of Law
January 1, 2010 - January 1, 2023Qualifications
Beta Tester for Screaming Frog software (Official collaborator)
January 1, 2016 - July 3, 2026Industry Experience
Software & Internet, Retail, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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