Graphic & Creative Designer with 3+ years of experience blending visual design and marketing strategy to help startups and brands stand out and grow. I specialize in branding, social media visuals, packaging, website & UI design, and marketing collateral—both digital and print. With a strong foundation in marketing, I bring a strategic approach to every design project. Based in Indonesia and open to freelance, remote, or relocation opportunities. I am proactive, collaborative, and passionate about turning ideas into visually compelling solutions that drive engagement and business growth. I enjoy working across disciplines to deliver cohesive brand experiences for startups and growing brands.

Rahayu Putri

Graphic & Creative Designer with 3+ years of experience blending visual design and marketing strategy to help startups and brands stand out and grow. I specialize in branding, social media visuals, packaging, website & UI design, and marketing collateral—both digital and print. With a strong foundation in marketing, I bring a strategic approach to every design project. Based in Indonesia and open to freelance, remote, or relocation opportunities. I am proactive, collaborative, and passionate about turning ideas into visually compelling solutions that drive engagement and business growth. I enjoy working across disciplines to deliver cohesive brand experiences for startups and growing brands.

Available to hire

Graphic & Creative Designer with 3+ years of experience blending visual design and marketing strategy to help startups and brands stand out and grow. I specialize in branding, social media visuals, packaging, website & UI design, and marketing collateral—both digital and print. With a strong foundation in marketing, I bring a strategic approach to every design project. Based in Indonesia and open to freelance, remote, or relocation opportunities.

I am proactive, collaborative, and passionate about turning ideas into visually compelling solutions that drive engagement and business growth. I enjoy working across disciplines to deliver cohesive brand experiences for startups and growing brands.

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Language

Indonesian
Fluent
English
Advanced
Chinese
Intermediate
Korean
Beginner

Work Experience

Chief Marketing Officer at PT. Rays Export Group
October 1, 2022 - Present
Led international marketing strategies to boost export growth and global brand visibility. Conducted in-depth market research to tailor product positioning for diverse regions, aligning with local consumer behavior and regulatory requirements. Collaborated cross-functionally with sales, logistics, product development, and design teams to deliver cohesive go-to-market plans. Directed a cross-functional marketing team and managed the global marketing budget efficiently.
Freelance Graphic & Creative Designer at Self-employed
October 1, 2021 - Present
Partnered with startups, small businesses, and growing brands to deliver design solutions that elevate brand identity and marketing impact. Brand Design: Created logos, brochures, menus, and print collateral for 20+ brands to establish cohesive visual identities. Social Media: Designed content that improved visual consistency and engagement across platforms. Website & UI: Delivered responsive layouts and UI components to enhance usability and brand alignment. Packaging Design: Created eye-catching packaging for F&B and consumer products to boost shelf appeal and brand recognition. Pitch Decks: Built investor and business presentations with clear storytelling. Photo & Video Editing: Produced visual content for social media and product marketing. Completed 50+ projects across various industries.
Graphic Design Intern at Teknologi.id
March 1, 2022 - September 15, 2025
Designed daily social media content (posts and stories) to support brand presence on Instagram. Edited short videos for Reels to enhance engagement. Contributed ideas and visual concepts for marketing campaigns and design projects. Collaborated with the design, content, and social media teams to ensure consistent brand visuals.

Education

BE in Digital Media Technology at Zhejiang University of Science and Technology
September 1, 2018 - June 1, 2022

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services