Rahmat Ruswaman
I’m Rahmat Kurniady, a footwear and fashion commercial leader with 8+ years of experience building wholesale channels and growing retail partnerships from the ground up.
About
I’m Rahmat Kurniady, a footwear and fashion commercial leader with 8+ years of experience building wholesale channels and growing retail partnerships from the ground up. I’ve led sales and marketing, negotiated pricing and trade terms, and supported major product releases—while also understanding the supply side through sourcing, development, and production.
I currently run GIP (PT Global Indonesia Pusaka), where I handle end-to-end product development from concept to finished goods and delivery for multiple footwear brands and factories. Alongside that, I co-founded FYC Footwear, leading design, development, production, and collaborations that sold across major e-commerce and retail channels—skills I continue to apply today to build stronger product and brand outcomes.
- 18 years' experience
- Joined September 2026
Languages
- IndonesianFluent
- EnglishAdvanced
Industry experience
- Wholesale & Distribution
- Manufacturing
- Consumer Goods
- Retail
More experts in Bandung, Indonesia
Work experience· 6 roles
Lead end-to-end footwear product development for client brands and factories—from concept, specification, sourcing, and tech-pack style inputs to finished goods delivered to the client’s warehouse. Manage commercial terms, lead times, logistics, and ensure cost targets are met while aligning with market and competitor trends. Coordinate supplier sourcing (including international components), and manage deliveries and execution across multiple clients.
Built footwear client development and sourcing capability by bringing in multiple footwear brands as clients for design consultation, development, and production/sourcing. Developed a factory and material supplier network across Indonesia and China selected for material strengths, and worked regularly with a large-scale tier-1 factory producing licensed IP footwear.
Led footwear sales and commercialization, including launching and scaling online channels. Built wholesale presence from zero to around 20 retail partners across 8 cities by negotiating pricing, promotions, and trade terms while coaching a sales team. Supported major product go-to-market campaigns and retail merchandising activities. Later led Shopee Mall launch with live selling and implemented a Salesforce CRM approach to maintain customer data and improve sales operations.
Education
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