Social Media Lead at Rooted Creative

Led social media strategy and execution for the ATP Masters 1000 and WTA 1000 Cincinnati Open across all platforms (2025). Developed and executed a customer-centric social media strategy, increasing cross-platform audience growth by 34% within the first month; grew Instagram following over 400% for Rooted Creative’s Studio, ARCI, by leveraging audience insights; led digital marketing campaigns, content strategy, and cross-functional creative initiatives across multiple brands.

Marketing Specialist at Pet Wants

Developed multi-channel digital marketing strategies to increase customer engagement, brand visibility, and audience growth; created content for websites, social media, newsletters, and promotional materials; analyzed marketing performance data across franchise locations and provided strategic recommendations to improve campaign effectiveness.

Social Media Manager at 1DS Collective

Increased client’s following by over 500% in 4 months through niche social strategy; managed influencer and paid digital marketing initiatives for D2C clients; assisted in launching the first internal brand via specialized content strategy and influencer plan.

Social Media Specialist at Frisch’s Big Boy

Created, posted, and tracked organic content across Facebook, Instagram, TikTok, and X; redesigned brand messaging and content strategy to align with target demographics; increased Instagram impressions by 96.2% via short-form video, influencer partnerships, and engagement-focused campaigns.

Social Media Assistant at Kent State University

Created content for university social platforms to attract target audiences; wrote blog posts increasing clicks; planned and edited Kent State’s first viral TikTok, generating 150k+ views, +85% followers, and +17k likes.

Social Media Coordinator at Kent State School of Fashion

Assisted in re-branding the School of Fashion’s social media presence; increased account reach by 198% in the first month by engaging with faculty, alumni, and students to share meaningful stories.

Social Media Specialist at Frisch's Big Boy

Specialized in creating, posting, and tracking organic content across Facebook, Instagram, TikTok, and Twitter; Re-invented the social strategy to better reflect Frisch's brand image; Increased Instagram impressions by 96.2% via Reels, Stories, and local influencer initiatives.