Raichael Michael
Product Designer with 10+ years of experience designing complex SaaS, marketplace, and platform products across B2B and B2C environments.
About
Product Designer with 10+ years of experience designing complex SaaS, marketplace, and platform products across B2B and B2C environments. Experienced in owning product areas end-to-end—from discovery and user research to design, delivery, and measuring impact—while collaborating closely with product and engineering teams.
Skilled at simplifying complex workflows, improving usability in data-heavy systems, and aligning design decisions with business goals. Proven track record of delivering scalable, user-centered solutions, contributing to design systems, and driving measurable product outcomes in fast-paced environments.
- 9 years' experience
- Joined July 2026
Languages
- EnglishFluent
Industry experience
- Software & Internet
- Professional Services
- Manufacturing
- Wholesale & Distribution
- Other
Work experience· 5 roles
Solely owned end-to-end design for a B2B marketplace platform connecting textile waste suppliers and recyclers. Led platform design experience, building from scratch a new marketplace experience for Asia by redefining core inventory management workflows. Conducted user interviews and ran product discovery workshops with the core product team. Built a new design system using Claude code, covering UX and visual design for data-heavy B2B flows.
Joined as a Web Designer and transitioned to Product Design, taking sole ownership of Pipedrive's Partner experience for the reseller ecosystem. Designed and shipped an Order Management System for reseller partners, creating a dedicated partner operations workflow separate from the core CRM. Owned the Partner Portal experience, including flows, information architecture, and UI for resellers managing accounts and relationships. Contributed to onboarding first-time user flows for the core product and set early design direction for Pipedrive’s web platform.
Owned the contractor experience (B2B) and shaped onboarding for renovators (B2C). Contributed to revamping the visual language and building a new design system across the matchmaking platform for contractors and renovators.
Education
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