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I'm Raj Patel, a Paid Media / Performance Marketing Manager with 4 years of experience owning end-to-end strategy and execution across Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic platforms. I deliver measurable results for B2B, finance, eCommerce, travel, retail, and healthcare across the US and GCC (UAE/KSA). I'm strong in campaign setup, optimization, measurement, and client-facing delivery. I enjoy structured experiments (targeting, bidding, device/geo/daypart tests) and turning results into repeatable recommendations and testing roadmaps. I also lead measurement quality, UET/configuration, conversion tracking QA, and reporting accuracy to support decision-making and growth.…I'm Raj Patel, a Paid Media / Performance Marketing Manager with 4 years of experience owning end-to-end strategy and execution across Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic platforms. I deliver measurable results for B2B, finance, eCommerce, travel, retail, and healthcare across the US and GCC (UAE/KSA). I'm strong in campaign setup, optimization, measurement, and client-facing delivery. I enjoy structured experiments (targeting, bidding, device/geo/daypart tests) and turning results into repeatable recommendations and testing roadmaps. I also lead measurement quality, UET/configuration, conversion tracking QA, and reporting accuracy to support decision-making and growth.

Raj Patel

Growth Marketer, Performance Marketer, PPC Manager, +1

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I'm Raj Patel, a Paid Media / Performance Marketing Manager with 4 years of experience owning end-to-end strategy and execution across Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic platforms. I deliver measurable results for B2B, finance, eCommerce, travel, retail, and healthcare across the US and GCC (UAE/KSA). I'm strong in campaign setup, optimization, measurement, and client-facing delivery. I enjoy structured experiments (targeting, bidding, device/geo/daypart tests) and turning results into repeatable recommendations and testing roadmaps. I also lead measurement quality, UET/configuration, conversion tracking QA, and reporting accuracy to support decision-making and growth.…I'm Raj Patel, a Paid Media / Performance Marketing Manager with 4 years of experience owning end-to-end strategy and execution across Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic platforms. I deliver measurable results for B2B, finance, eCommerce, travel, retail, and healthcare across the US and GCC (UAE/KSA). I'm strong in campaign setup, optimization, measurement, and client-facing delivery. I enjoy structured experiments (targeting, bidding, device/geo/daypart tests) and turning results into repeatable recommendations and testing roadmaps. I also lead measurement quality, UET/configuration, conversion tracking QA, and reporting accuracy to support decision-making and growth.

Available to hire

I’m Raj Patel, a Paid Media / Performance Marketing Manager with 4 years of experience owning end-to-end strategy and execution across Google Ads, Microsoft Advertising, Meta, LinkedIn, and programmatic platforms. I deliver measurable results for B2B, finance, eCommerce, travel, retail, and healthcare across the US and GCC (UAE/KSA).

I’m strong in campaign setup, optimization, measurement, and client-facing delivery. I enjoy structured experiments (targeting, bidding, device/geo/daypart tests) and turning results into repeatable recommendations and testing roadmaps. I also lead measurement quality, UET/configuration, conversion tracking QA, and reporting accuracy to support decision-making and growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Account Manager (Microsoft Advertising) at InMobi

January 1, 2024 - November 1, 2025

Owned a portfolio of Microsoft Advertising accounts across GCC and international markets; led account strategy, optimization roadmap, and performance governance. Built and optimized Search, Shopping, and Audience programs: campaign structure, keyword strategy, query mining, negative keywords hygiene, ad copy refresh cycles, and budget/bid pacing. Ran structured experiments (targeting, bidding, device/geo/daypart) and translated results into repeatable recommendations and testing roadmaps. Led measurement quality for Microsoft Advertising: UET/configuration, conversion tracking QA, and reporting accuracy checks to support decision-making. Notable accounts included flyadeal (KSA, travel): +50% ROAS vs other platforms, -49% CPA; Oman Air (travel), Puffy (retail), Regenesys Education (education).

Associate Account Manager, Paid Media at Posi Eon2

December 1, 2022 - January 1, 2024

Owned multi-platform paid media execution and client delivery for US clients including Amex Business; managed budgets from $20K to $4.5M per month. Planned and executed performance marketing programs across Google Ads, Microsoft Advertising, Meta, and LinkedIn; supported programmatic DSP initiatives (DV360/Yahoo DSP) and ABM tools (RollWorks/ZoomInfo). Amex Business Checking: 103% conversions; Amex Business Loans/Line of Credit: 149% new accounts. Supported pitches and product launches with custom PPC strategies; contributed to three new client wins. Mentored three trainees into junior analyst responsibilities; built ramp plans and QA routines to improve team throughput.

Search Analyst, Paid Media at Posi Eon2

December 1, 2021 - November 1, 2022

Built, launched, and optimized paid search and paid social campaigns: keyword research, campaign structure, ad creation, negative keywords, and routine performance optimization. Executed across Google Ads, Meta, LinkedIn, Microsoft Advertising, and ABM platforms to drive traffic and conversions. Managed projects and deliverables including reporting inputs and tracking integrations with cross-functional teams. CuringEdge Firewood (eCommerce): increased revenue by 26% and ROAS by 26% by shifting optimization focus from conversion volume to average order value.