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I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.…I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.

Raluca Ștefana Guzu

SEO Expert, Content Strategist, Project Manager, +1

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I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.…I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.

Available to hire

I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow.

I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Project Manager at V&F Homes

August 31, 2022 - August 31, 2022

Redesigned the structure and architecture of the website; managed Google Maps strategy; used Agile and Kanban to ensure fast, impactful results; collaborated with development and marketing to implement best SEO practices; led off-page strategy and keyword/content research/optimisation.

Head of SEO at Trainify

November 1, 2021 - November 24, 2025

Managed end-to-end SEO operations to grow Trainify’s online visibility across fitness and wellness services; performed ongoing keyword research for high-value terms in fitness, swimming, and personal training; collaborated with web development to ensure SEO best practices across pages; led website architecture and content restructuring, improving rankings and reducing bounce rates; directed the redesign of the main landing page to optimise user experience, mobile performance, and conversions.

Head of SEO at Aceify

November 1, 2021 - November 24, 2025

Led Aceify's full SEO strategy across multiple markets (UK, US, Switzerland, France, Australia); built a comprehensive local SEO strategy, optimising location-based pages; drove technical SEO improvements (site architecture, URL structure, internal linking, crawlability, page speed); managed keyword research/mapping across markets; oversaw content strategy and on-page SEO; collaborated with developers on redesigns, migrations, and feature rollouts; conducted competitor analysis and identified opportunities for content expansion and backlink growth; monitored SEO performance via Google Search Console, Google Analytics, and Ahrefs; supported paid search campaigns to maximise ROI; contributed to US expansion with improved rankings for terms like “tennis lessons New York” and “hit with a pro”; led high-quality backlink campaigns with reputable publications.

Events Lead at Aceify

October 31, 2021 - October 31, 2021

Developed optimisation strategies to improve the company’s search results for events; managed page optimisation for search engine marketing; monitored results and led campaigns for events.

SEO Lead at Trainify

October 31, 2021 - October 31, 2021

Wrote high-quality content, including page descriptions to improve results; analysed and optimised title tags, meta tags, and H1–H5; created and managed a Google Maps strategy and campaigns for events.

Research Assistant at University of Surrey

February 29, 2020 - February 29, 2020

Managed data, recruited participants, maintained files, scheduled interviews; conducted international research across six European countries; translated documents to and from Romanian; performed analysis in Qualtrics and SPSS; collected data from international participants; assisted with group interviews in Romania.

Event Planner / PR at Aceify Limited

October 31, 2019 - October 31, 2019

Planned and managed events; ensured smooth running of events; managed safety procedures; organised and managed equipment and locations.