Raluca Ștefana Guzu

Redesigned the structure and architecture of the website; managed Google Maps strategy; used Agile and Kanban to ensure fast, impactful results; collaborated with development and marketing to implement best SEO practices; led off-page strategy and keyword/content research/optimisation.

Managed end-to-end SEO operations to grow Trainify’s online visibility across fitness and wellness services; performed ongoing keyword research for high-value terms in fitness, swimming, and personal training; collaborated with web development to ensure SEO best practices across pages; led website architecture and content restructuring, improving rankings and reducing bounce rates; directed the redesign of the main landing page to optimise user experience, mobile performance, and conversions.

Led Aceify's full SEO strategy across multiple markets (UK, US, Switzerland, France, Australia); built a comprehensive local SEO strategy, optimising location-based pages; drove technical SEO improvements (site architecture, URL structure, internal linking, crawlability, page speed); managed keyword research/mapping across markets; oversaw content strategy and on-page SEO; collaborated with developers on redesigns, migrations, and feature rollouts; conducted competitor analysis and identified opportunities for content expansion and backlink growth; monitored SEO performance via Google Search Console, Google Analytics, and Ahrefs; supported paid search campaigns to maximise ROI; contributed to US expansion with improved rankings for terms like “tennis lessons New York” and “hit with a pro”; led high-quality backlink campaigns with reputable publications.