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I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.…I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.

Raluca Ștefana Guzu

SEO Expert, Content Strategist, Project Manager, +1

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I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.…I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow. I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.

Available to hire

I’m a SEO specialist who likes to wear many hats. I lead SEO marketing campaigns, manage development projects, conduct advanced keyword research, and design link-building strategies. Over the past years I’ve worked with two startup environments and sister companies focused on fitness and tennis, while also collaborating with clients in cleaning and real estate. I enjoy testing different approaches and seeing results first-hand, and I’m now seeking a SEO role that lets me contribute my expertise while continuing to grow.

I’m passionate about turning data into growth and collaborating with cross-functional teams to drive visibility, traffic, and conversions. I’m excited to bring my diverse experience to a new role where I can apply strategic thinking, hands-on execution, and a collaborative mindset to help a company scale its online presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Advanced

Work Experience

Head of SEO at Aceify

November 1, 2021 - November 24, 2025

Led Aceify's full SEO strategy across multiple markets (UK, US, Switzerland, France, Australia); built a comprehensive local SEO strategy, optimising location-based pages; drove technical SEO improvements (site architecture, URL structure, internal linking, crawlability, page speed); managed keyword research/mapping across markets; oversaw content strategy and on-page SEO; collaborated with developers on redesigns, migrations, and feature rollouts; conducted competitor analysis and identified opportunities for content expansion and backlink growth; monitored SEO performance via Google Search Console, Google Analytics, and Ahrefs; supported paid search campaigns to maximise ROI; contributed to US expansion with improved rankings for terms like “tennis lessons New York” and “hit with a pro”; led high-quality backlink campaigns with reputable publications.

Head of SEO at Trainify

November 1, 2021 - November 24, 2025

Managed end-to-end SEO operations to grow Trainify’s online visibility across fitness and wellness services; performed ongoing keyword research for high-value terms in fitness, swimming, and personal training; collaborated with web development to ensure SEO best practices across pages; led website architecture and content restructuring, improving rankings and reducing bounce rates; directed the redesign of the main landing page to optimise user experience, mobile performance, and conversions.

SEO Lead at Trainify

October 31, 2021 - October 31, 2021

Wrote high-quality content, including page descriptions to improve results; analysed and optimised title tags, meta tags, and H1–H5; created and managed a Google Maps strategy and campaigns for events.

Events Lead at Aceify

October 31, 2021 - October 31, 2021

Developed optimisation strategies to improve the company’s search results for events; managed page optimisation for search engine marketing; monitored results and led campaigns for events.

Project Manager at V&F Homes

August 31, 2022 - August 31, 2022

Redesigned the structure and architecture of the website; managed Google Maps strategy; used Agile and Kanban to ensure fast, impactful results; collaborated with development and marketing to implement best SEO practices; led off-page strategy and keyword/content research/optimisation.

Research Assistant at University of Surrey

February 29, 2020 - February 29, 2020

Managed data, recruited participants, maintained files, scheduled interviews; conducted international research across six European countries; translated documents to and from Romanian; performed analysis in Qualtrics and SPSS; collected data from international participants; assisted with group interviews in Romania.

Event Planner / PR at Aceify Limited

October 31, 2019 - October 31, 2019

Planned and managed events; ensured smooth running of events; managed safety procedures; organised and managed equipment and locations.