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I’m Raluca Georgescu, a marketing professional based in Cluj-Napoca with hands-on experience across email marketing, performance advertising, and lead nurturing for B2B and broader client needs. I’ve developed and optimized multi-channel campaigns for international teams, aligning strategy with targeting and business goals, then tracking results through regular weekly and monthly reporting. I also enjoy the operational side of growth work—sourcing leads using tools like Apollo, Octoparse, and Zoominfo, running A/B tests, and collaborating cross-functionally with designers and stakeholders to improve ROI. Alongside my full-time work, I’ve contributed to event-related marketing and merchandise coordination for large artists’ teams, and I bring strong communication, organization, and attention to detail to every project.…I’m Raluca Georgescu, a marketing professional based in Cluj-Napoca with hands-on experience across email marketing, performance advertising, and lead nurturing for B2B and broader client needs. I’ve developed and optimized multi-channel campaigns for international teams, aligning strategy with targeting and business goals, then tracking results through regular weekly and monthly reporting. I also enjoy the operational side of growth work—sourcing leads using tools like Apollo, Octoparse, and Zoominfo, running A/B tests, and collaborating cross-functionally with designers and stakeholders to improve ROI. Alongside my full-time work, I’ve contributed to event-related marketing and merchandise coordination for large artists’ teams, and I bring strong communication, organization, and attention to detail to every project.

Raluca Georgescu

Digital Marketer, Banner Ad Designer, Media Coordinator, +2

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I’m Raluca Georgescu, a marketing professional based in Cluj-Napoca with hands-on experience across email marketing, performance advertising, and lead nurturing for B2B and broader client needs. I’ve developed and optimized multi-channel campaigns for international teams, aligning strategy with targeting and business goals, then tracking results through regular weekly and monthly reporting. I also enjoy the operational side of growth work—sourcing leads using tools like Apollo, Octoparse, and Zoominfo, running A/B tests, and collaborating cross-functionally with designers and stakeholders to improve ROI. Alongside my full-time work, I’ve contributed to event-related marketing and merchandise coordination for large artists’ teams, and I bring strong communication, organization, and attention to detail to every project.…I’m Raluca Georgescu, a marketing professional based in Cluj-Napoca with hands-on experience across email marketing, performance advertising, and lead nurturing for B2B and broader client needs. I’ve developed and optimized multi-channel campaigns for international teams, aligning strategy with targeting and business goals, then tracking results through regular weekly and monthly reporting. I also enjoy the operational side of growth work—sourcing leads using tools like Apollo, Octoparse, and Zoominfo, running A/B tests, and collaborating cross-functionally with designers and stakeholders to improve ROI. Alongside my full-time work, I’ve contributed to event-related marketing and merchandise coordination for large artists’ teams, and I bring strong communication, organization, and attention to detail to every project.

Available to hire

I’m Raluca Georgescu, a marketing professional based in Cluj-Napoca with hands-on experience across email marketing, performance advertising, and lead nurturing for B2B and broader client needs. I’ve developed and optimized multi-channel campaigns for international teams, aligning strategy with targeting and business goals, then tracking results through regular weekly and monthly reporting.

I also enjoy the operational side of growth work—sourcing leads using tools like Apollo, Octoparse, and Zoominfo, running A/B tests, and collaborating cross-functionally with designers and stakeholders to improve ROI. Alongside my full-time work, I’ve contributed to event-related marketing and merchandise coordination for large artists’ teams, and I bring strong communication, organization, and attention to detail to every project.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

German

Beginner

Work Experience

Media Buyer

November 1, 2023 - Present

Education and digital media role focused on media buying (company name not fully provided in the resume).

Media Buyer at Digital Media Advertising (per resume section: Digital Media)

November 1, 2023 - Present

Worked in digital media advertising as a media buyer (details not further specified in the resume).

Email Marketing Strategist

August 1, 2022 - October 1, 2023

Developed and optimized email marketing campaigns for 10+ international B2B clients. Created targeting-based strategies, nurtured leads, and booked meetings. Conducted data scraping and sourcing using tools such as Apollo, Octoparse, and Zoominfo, and delivered weekly and monthly reporting while maintaining client communication.

Email Marketing Strategist at Flowd

August 1, 2022 - October 1, 2023

Developed and optimized email marketing campaigns for 10+ international B2B clients; created targeting-based strategies; nurtured leads and booked meetings; conducted data scraping and sourcing (Apollo, Octoparse, ZoomInfo); delivered weekly and monthly reporting; handled client communication and ongoing campaign execution.

Artists Merch Coordinator at Electric Castle (contract)

July 1, 2021 - July 1, 2021

Liaised with artists’ teams regarding merchandise; handled and organized merchandise; delivered final reports; supported marketing efforts including social media management and created content for the company blog.

Campaign Manager at Digital Distribution Group

May 1, 2021 - August 1, 2022

Managed 10+ performance campaigns on Google & TikTok Ads with monthly budgets between €3k and €100k; optimized campaigns to maximize ROI; collaborated with designers on display and video formats; delivered weekly and monthly reports; ran A/B tests and performed trend research.

Co-founder & Content Creator at Captain Bean

October 1, 2020 - April 1, 2021

Created content and contributed to business operations as co-founder (additional details not provided).

Marketing Specialist at Green Cluj

October 1, 2019 - August 1, 2020

Worked as a marketing specialist (additional details not provided).

at Flowd

January 1, 2017 - January 1, 2020

Managed and optimized multi-channel campaigns for ~40 clients (email, LinkedIn, Google Ads), delivered strategy based on client targeting and goals, handled retargeting campaigns, and contributed to improving an in-house campaign management platform (bant.io).

Email Marketing Strategist

January 1, 2017 - January 1, 2020

Managed and optimized multi-channel campaigns for ~40 clients across email, LinkedIn, and Google Ads; delivered strategy aligned with client goals; supported retargeting; contributed to improvements and innovation of the in-house campaign management platform (bant.io).