Skills
Experience Level
Expert
Expert
Language
English
Fluent
Work Experience
Agency Manager & Head of Digital Marketing at Digital Agency
April 1, 2023 - October 1, 2025Led end-to-end digital strategy for major ecommerce brands, managing budgets up to AUD $400K/month across multiple platforms. Implemented AI-driven campaign structures and built automated reporting pipelines, replacing manual processes and saving hours weekly.
Senior Digital Marketing Manager at NZ Fintech
July 1, 2016 - March 1, 2022Owned all digital acquisition for a major NZ fintech, managing up to $300K/month across channels. Applied AI-assisted bidding strategies to reduce CPA significantly while scaling application volume.
Social Media Paid Ads & Lead Generation Manager at Wolfbrook Property
March 1, 2020 - March 1, 2022Managed substantial budgets across platforms for residential property launches. Developed AI-assisted audience frameworks and optimized landing pages to enhance conversion rates.
Digital Ads & Lead Generation Manager at My Refund Limited
January 1, 2018 - January 1, 2022Oversaw digital advertising and retargeting efforts for a national tax refund service, implementing sophisticated keyword strategies and performance reporting.
Education
PG Diploma at University of Canterbury
January 1, 2016 - January 1, 2017Bachelor of Arts at Punjab University
January 1, 2012 - April 15, 2026Bachelor of Computer Science at IGNOU University
January 1, 2013 - April 15, 2026Qualifications
Google AI Professional Certificate
January 1, 2022 - April 15, 2026Google Ads Search Certification
January 1, 2022 - April 15, 2026Meta Certified Digital Marketing Associate
January 1, 2022 - April 15, 2026Industry Experience
Financial Services, Real Estate & Construction, Retail, Media & Entertainment
Skills
Experience Level
Expert
Expert
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