RA

Ramiro Armendariz

Available to hire

Hi, I'm Ramiro Armendariz, a Houston-based graphic designer and digital media specialist with 5+ years of experience translating brand strategy into compelling visuals across print and digital.

About

Hi, I’m Ramiro Armendariz, a Houston-based graphic designer and digital media specialist with 5+ years of experience translating brand strategy into compelling visuals across print and digital. I partner with cross-functional teams to develop cohesive branding and production-ready assets.

I lead brand design initiatives, redesign websites for consistent brand presentation, and craft marketing collateral—from brochures to social graphics and email campaigns. I’m passionate about clean layouts, print production standards, and delivering visuals that help brands tell their story.

  • Joined November 2023

Industry experience

  • Real Estate & Construction
  • Financial Services
  • Media & Entertainment
  • Professional Services

More experts in Houston, United States

Projects · 1

Dog Grooming Website Redesign

Business Name: Furesh Grooming Overview: Erica, the owner of Furesh Grooming, is looking to elevate her business's online presence by revamping the existing website. Her goal is to create a modern, luxurious atmosphere that reflects the high-quality grooming services she provides. The new website should not only cater to pet owners seeking grooming services but also evoke a sense of indulgence and relaxation, akin to a spa experience for pets. Objectives: Modernization: Redesign the website to reflect a contemporary and upscale aesthetic, emphasizing a luxurious spa-like ambiance for pets. Improved User Experience: Enhance navigation and usability to ensure a seamless and enjoyable browsing experience for visitors. Analytics Integration: Implement tools and strategies to track website performance and user behavior to inform future optimizations. Branding Consistency: Ensure the website aligns with Furesh Perfection's branding, conveying professionalism, care, and excellence. Target Audience: Pet owners who prioritize the well-being and pampering of their pets. This includes affluent individuals seeking premium grooming services and a luxurious experience for their furry companions. Key Features Desired: Visual Elements: High-resolution images showcasing grooming services, elegant design elements, and soothing color schemes to evoke a spa-like ambiance. Service Pages: Clear and concise descriptions of grooming packages, highlighting the specialized care and attention provided. Booking Functionality: User-friendly appointment scheduling system integrated into the website. Testimonials/Reviews: Showcasing positive client experiences to build trust and credibility. Mobile Responsiveness: Ensure compatibility and a seamless experience across various devices. SEO and Analytics: Implement tools for tracking website traffic, user interactions, and conversion rates to refine the site's performance continuously. Tone and Style: Sophisticated, elegant, and inviting. The language should be warm, reassuring, and convey a sense of exclusivity and top-tier service. Mood Board: Inspiration drawn from high-end spas, incorporating calming colors, soft textures, sleek design elements, and images of pampered pets enjoying grooming sessions. Timeline: The project should aim to complete the website revamp within X weeks/months, allowing for thorough testing and refinement before the launch. Budget: Erica has allocated a budget of $X for this website revamp, prioritizing quality, and a polished final product. Deliverables: Redesigned website mockups and wireframes for approval. Fully developed and functional website optimized for both aesthetics and user experience. Implementation of analytics tools for tracking and refining website performance. Success Metrics: Increased website traffic and prolonged user engagement. Positive user feedback and improved conversion rates. Enhanced visibility in search engine rankings through improved SEO practices.

  • Brand Designer
  • Graphic Designer
  • Web Designer
  • +1

Work experience

Graphic Designer · Caplo AdvisoryNov 2022 – Present · 4 yrs 1 mo

Lead brand design initiatives and visual identity development across digital and print marketing channels; designed marketing collateral including brochures, presentations, social media graphics, email campaigns, and promotional materials; partnered with leadership and marketing teams to translate messaging and brand strategy into effective visual communications; directed the redesign of the company website to improve visual consistency, user experience, and brand presentation; prepared artwork with print production awareness including layout structure, resolution, and final output specifications.

Digital Media Specialist · Nan and Company PropertiesSep 2019 – Jul 2022 · 2 yrs 11 mos

Developed digital and print marketing materials supporting brand growth and audience engagement initiatives; designed campaign assets including social media graphics, promotional materials, brochures, and digital marketing visuals; collaborated with marketing leadership to maintain brand consistency across multiple platforms; edited photography and optimized visual assets for print and digital distribution; managed multiple concurrent design projects in a fast-paced marketing environment.

Marketing Intern · FIG Real EstateJun 2019 – Aug 2019 · 3 mos

Developed a branding strategy package to guide company marketing and visual direction; created marketing materials to support business development and brand awareness initiatives.

Education

Bachelor of Science · University of Houston2019

GPA: 3.6

Bachelor of Science · University of Houston2015 – 2019

Certifications and awards

Marketing DIRECTOR2022 – 2023

Led the comprehensive rebranding efforts for Caplo Advisory, aligning brand messaging, visual identity, and marketing strategies with the company’s evolving goals. Oversaw digital marketing strategies including SEO/SEM, social media, email marketing, and content marketing resulting in increase social media and website traffic.

SENIOR GRAPHIC DESIGNER2019 – 2022

Manage company branding and imaging across all marketing materials to ensure continued growth and exposure. Design and cultivate boundary-pushing marketing designs for internal and external marketing for Nan. Nan’s social media has grown by 8k+ followers in the past three years. Create marketing materials for individual real estate agents. Compared to their previous brokers, most of the agents who join Nan have closed more deals.

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