Available to hire
I am a Creative Director with 15+ years of experience shaping brands, designing campaigns, and producing cross-media experiences across MEN A and global markets. I combine a foundation in branding and storytelling with hands-on expertise in design, photography, animation, film, and digital campaigns, delivering work that bridges culture, corporate strategy, and audience engagement.
From start to finish, I am an innovative team player who applies design thinking to craft impactful brand experiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Arabic
Fluent
Work Experience
Creative & Marketing Consultant at Independent Consultant
January 1, 2012 - PresentWorking independently with startups, NGOs, design agencies, and global businesses across industries. Responsible for brand strategy and identity development, marketing strategy, campaign execution, and digital transformation projects. Provides strategic consulting on branding, messaging, and content creation, and manages projects including rebranding, social media growth, and digital advertising.
Director of Marketing at Advanced Markets & Daman Markets
January 1, 2020 - PresentEstablished the Marketing Department at Advanced Markets, creating the infrastructure for branding, content, and lead generation. Led a full rebranding initiative including website overhaul and a new Client Portal launch to enhance user experience. Managed business transition from Advanced Markets to Daman Markets ensuring smooth marketing integration and market positioning. Oversaw multi-channel digital marketing, performance campaigns, PR strategy, and spearheaded creative campaigns targeting institutional clients, brokers, and hedge funds. Ensured regulatory compliance while aligning sales and marketing strategies.
Creative Director at Abu Dhabi Film Commission (ADFC)
December 31, 2011 - August 30, 2025Played a key role in establishing the Abu Dhabi Film Commission under the Abu Dhabi Authority for Culture & Heritage. Led branding and marketing efforts to position Abu Dhabi as a global filmmaking hub. Represented Abu Dhabi at major industry events including the Cannes Film Festival, and developed promotional initiatives to attract international film productions. Launched programs supporting local talent and encouraging the next generation of filmmakers.
Creative Director & Co-Founder at Kiwi Multimedia
December 31, 2008 - August 30, 2025Built a boutique creative agency working with clients such as Hilton, MSF, Waha Capital, and Escan. Led branding, design, and creative strategy overseeing marketing campaigns and brand development projects. Created a highly collaborative team environment fostering innovation in design and storytelling.
Creative & Marketing Consultant
January 1, 2012 - PresentWorked independently with startups, NGOs, design agencies, and global businesses across industries. Delivered brand strategy and identity development for corporate and consumer brands. Executed marketing strategies, campaigns, and digital transformation projects. Provided strategic consulting on branding, messaging, and content creation. Managed projects including rebranding initiatives, social media growth, and digital advertising.
Director of Marketing at Advanced Markets & Daman Markets
January 1, 2020 - PresentEstablished the Marketing Department at Advanced Markets, creating the infrastructure for branding, content, and lead generation. Led a comprehensive rebranding initiative, including a website overhaul and launch of a new Client Portal to enhance user experience. Managed the business transition from Advanced Markets to Daman Markets with smooth marketing integration and market positioning. Oversaw multi-channel digital marketing, performance campaigns, and PR strategy. Spearheaded creative campaigns targeting institutional clients, brokers, and hedge funds while ensuring compliance with regulatory frameworks and aligning sales and marketing strategies.
Creative Director at Abu Dhabi Film Commission (ADFC)
December 31, 2011 - August 30, 2025Played a key role in establishing the Abu Dhabi Film Commission under the Abu Dhabi Authority for Culture & Heritage. Led branding and marketing efforts to position Abu Dhabi as a global filmmaking hub. Represented Abu Dhabi at major industry events including the Cannes Film Festival. Developed promotional initiatives to attract international film productions. Launched programs to support local talent and encourage the next generation of filmmakers.
Creative Director & Co-Founder at Kiwi Multimedia
December 31, 2008 - August 30, 2025Founded a boutique creative agency working with clients such as Hilton, MSF, Waha Capital, and Escan. Led branding, design, and creative strategy, overseeing marketing campaigns and brand development projects. Created a highly collaborative team environment fostering innovation in design and storytelling.
Director of Marketing at Advanced Markets
January 1, 2025 - January 1, 2025Led brand strategy and corporate rebranding; directed a full website redesign; designed and enhanced the Client Portal UX/UI; drove +35% growth in qualified digital leads and improved retention.
Founder & Lead Strategist at rami2ma Creative Consultancy
January 1, 2012 - November 9, 2025Founded and led a creative consultancy delivering brand identity, storytelling, and cross-media campaigns for MEN A and global markets.
Creative Director at Abu Dhabi Film Commission
January 1, 2011 - January 1, 2011Directed creative campaigns, brand positioning, and visual systems; led brand storytelling and film-related initiatives.
Co-Founder & Creative Director at Kiwi Multimedia
January 1, 2008 - January 1, 2008Co-founded and led a creative production studio delivering campaigns for film and media; built client relationships across MENA.
Co-Founder at Beit Walif
January 1, 2025 - November 9, 2025Co-founded and developed a high-end pet furniture brand with a social impact focus; oversaw product design, branding, and retail space concept.
Project Lead / Product Designer at Syria Stats
January 1, 2025 - November 9, 2025Conceptualized, designed, and developed an open-data platform aggregating surveys and statistics; attracted NGO contributors and was cited in regional reports.
Brand Designer / Creative Director at Bahu Restaurant
December 31, 2023 - December 31, 2023Created full brand identity and visual system; extended branding into interior design and space storytelling.
Brand Strategy Lead / UX Lead at Daman Markets
December 31, 2024 - December 31, 2024Designed corporate website and brand strategy; redesigned Client Portal UI/UX; led team migration and client onboarding, achieving +25% adoption.
Project Lead – Short Animated Film at Norwegian Refugee Council (NRC)
December 31, 2023 - December 31, 2023Directed and produced a high-impact short animated film to showcase the Better Learning Programme’s impact; managed all production stages.
Designer at UNDP
December 31, 2023 - December 31, 2023Designed a chalk-style infographic for the 2023 Gender Social Norms Index across multiple languages; translated statistics into accessible visuals.
Brand Identity / Visual System Designer at Estela Za
December 31, 2021 - December 31, 2021Developed complete branding for Estela Za, a state-of-the-art aesthetic clinic; logo, interior concept, digital presence, social media strategy, and brand playbook.
Brand Designer / Editorial Designer at Médecins Sans Frontières (MSF)
December 31, 2025 - December 31, 2025Localized and designed the Arabic RTL edition of the MSF International Activity Report; improved cultural and linguistic accuracy.
Brand Designer / Editorial Designer at ICRC (International Committee of the Red Cross)
January 1, 2025 - January 1, 2025Designed and produced the ICRC booth at DIH AD for seven consecutive years, managing the full process from concept to production and strengthening visibility.
Brand Designer / Communications Designer at Norwegian Refugee Council (NRC) – Global
December 31, 2024 - December 31, 2024Designed research and policy papers, reports, and digital short and stories aligned with NRC brand guidelines; coordinated with HQ and regional teams for consistency and impact.
Brand Designer / Communications Designer at AIDA (Association of International Development Agencies) – Jerusalem
December 31, 2023 - December 31, 2023Led full branding and communications design; created policy papers and advocacy materials to strengthen visibility and impact.
Education
Qualifications
Self-Taught & Continuous Learning
January 11, 2030 - August 30, 2025Industry Experience
Financial Services, Media & Entertainment, Government, Non-Profit Organization, Professional Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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