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AI Project Lead and Product/Growth builder based in Zurich, with two decades of experience spanning AI-driven productization, go-to-market, and conversion-focused eCommerce. I’ve led initiatives that cut sales time by 30% and reduced pitch feedback loops by 90% using automation, AI, and synthetic avatar validation. I turn AI ideas into measurable business cases (KPIs, build-vs-buy, cost-benefit), prototype for C-level decision-making, and lead cross-functional teams across product, marketing, and business development—while also running my own AI-enabled media and web studios and an active cycling community platform.…AI Project Lead and Product/Growth builder based in Zurich, with two decades of experience spanning AI-driven productization, go-to-market, and conversion-focused eCommerce. I’ve led initiatives that cut sales time by 30% and reduced pitch feedback loops by 90% using automation, AI, and synthetic avatar validation. I turn AI ideas into measurable business cases (KPIs, build-vs-buy, cost-benefit), prototype for C-level decision-making, and lead cross-functional teams across product, marketing, and business development—while also running my own AI-enabled media and web studios and an active cycling community platform.

Ramona Furter

AI Strategy Consultant, Product Designer, Web Developer, +1

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AI Project Lead and Product/Growth builder based in Zurich, with two decades of experience spanning AI-driven productization, go-to-market, and conversion-focused eCommerce. I’ve led initiatives that cut sales time by 30% and reduced pitch feedback loops by 90% using automation, AI, and synthetic avatar validation. I turn AI ideas into measurable business cases (KPIs, build-vs-buy, cost-benefit), prototype for C-level decision-making, and lead cross-functional teams across product, marketing, and business development—while also running my own AI-enabled media and web studios and an active cycling community platform.…AI Project Lead and Product/Growth builder based in Zurich, with two decades of experience spanning AI-driven productization, go-to-market, and conversion-focused eCommerce. I’ve led initiatives that cut sales time by 30% and reduced pitch feedback loops by 90% using automation, AI, and synthetic avatar validation. I turn AI ideas into measurable business cases (KPIs, build-vs-buy, cost-benefit), prototype for C-level decision-making, and lead cross-functional teams across product, marketing, and business development—while also running my own AI-enabled media and web studios and an active cycling community platform.

Available to hire

AI Project Lead and Product/Growth builder based in Zurich, with two decades of experience spanning AI-driven productization, go-to-market, and conversion-focused eCommerce. I’ve led initiatives that cut sales time by 30% and reduced pitch feedback loops by 90% using automation, AI, and synthetic avatar validation.

I turn AI ideas into measurable business cases (KPIs, build-vs-buy, cost-benefit), prototype for C-level decision-making, and lead cross-functional teams across product, marketing, and business development—while also running my own AI-enabled media and web studios and an active cycling community platform.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Advanced

French

Intermediate

Work Experience

AI Project Lead, Business Development at Swiss Post

January 1, 2026 - January 1, 2026

AI-driven business development and internal automation to improve sales efficiency and proposal/pitch turnaround. Implemented AI where it removed manual steps, and streamlined feedback loops using a synthetic avatar for pitch review.

AI Project Lead, Product, Growth & Venture Building at Swiss Post

January 1, 2026 - Present

Cut time spent on sales by 30% by automating manual steps and applying AI to remove friction. Reduced feedback time on proposals and pitches by 90% using an AI-built synthetic avatar to review pitches before they were sent out. Translated AI ideas into prioritized business cases with KPIs, and shaped build-vs-buy and cost-vs-benefit decisions. Built clickable mockups and prototypes behind C-level presentations so ideas could be tested rather than only described.

Founder at smedium

January 1, 2025 - Present

Delivers branding and websites for small businesses using AI-automated production workflows.

Self-employed (Pedal Peak • medium studio • AI workflows) at Self-employed

January 1, 2025 - December 31, 2025

Built medium into a working studio: signed first clients, shipped websites, and automated delivery with AI workflows. Grew Pedal Peak product, events, and community; deepened skills in LLM tooling and prompt engineering. Worked end-to-end on AI-enabled product and web services.

Senior Product Manager, Lead E-Commerce at Ifolor Group

October 1, 2024 - September 30, 2024

Owned e-commerce system strategy, conversion optimization, and performance via analytics and A/B testing. Managed cross-functional stakeholders and external agencies against budget, headcount, and KPIs.

Senior Product Manager, Lead E-Commerce at Ifolor Group

June 1, 2024 - September 30, 2024

Lifted conversion by 9% and improved checkouts step rate by 15% by rebuilding the funnel through customer research, A/B testing, and analytics. Owned the e-commerce ecosystem and strategy of a CHF 100M+ business, reporting to C-level. Directed cross-functional teams and external agencies against budget, headcount, and KPIs.

Founder at Pedal Peak Cycling platform

December 1, 2023 - Present

Designed, built, and iterated end-to-end a cycling platform; operates with real users at pedal-peak.com. Built with SvelteKit, Cloudflare, the Strava API, n8n agents, and LLM tooling.

Lead Project Manager at Brixel

March 1, 2023 - September 30, 2024

Rented UBS and Baloise partnerships driving company growth—from senior stakeholder relationships to delivered product outcomes. Converted client demands into work the product team could ship, and held both sides to the scope.

Growth & Venture Builder at Sparrow Ventures (Migros Group)

January 1, 2022 - August 31, 2019

Built growth and go-to-market for multiple Migros-backed startups: from validation to scale-up. Raised additional funding and reduced acquisition costs through structured experimentation.

Marketing & Growth Lead, Founding Team at WePractice (Sparrow Ventures, Migros Group)

September 1, 2019 - September 30, 2022

Grew a health venture from founding team to 10 locations and 170+ customers through two closed funding rounds and a team of 23. Produced 1000+ client matches per year on a hypothesis- and data-driven go-to-market approach built from zero. Led marketing and sales team after Series B.

Head of Marketing & Communication (voluntary) at Tennis club Neufeld

January 1, 2019 - December 31, 2020

Intrapreneur, Innovation at Die Mobiliar

January 1, 2017 - August 31, 2019

Launched three market pilots from MVP to live product (Smide, ExpertCheck, Lizzy), owning their development and operations. Steered product and marketing decisions using Design Thinking market experiments; briefed and directed agencies executing them. Coached cross-functional teams and assessed master trainees; ran SEO/SEA and web analytics.

Junior Trade Marketing Manager at Promena, Pratteln

January 1, 2016 - December 31, 2016

Junior Product Manager at Curspi, Dällikon

January 1, 2014 - December 31, 2015

Assistant Product Manager at Domaco, Lengnau

January 1, 2010 - December 31, 2013

Accountant at Kuoni, AMAG

January 1, 2008 - December 31, 2009

Commercial apprenticeship (Kauffrau E-Profil) at Bridgestone Switzerland

January 1, 2005 - December 31, 2007