Hi, I’m Rana Daoud, a media producer and host with over a decade of experience shaping podcasts, branded content, and data-driven storytelling for Arabic and English audiences. I’ve led operations at Sowt Media as Head of Sowt Studio and Senior Lead Producer, building editorial guidelines, training programs, and scalable production workflows while collaborating across business development, marketing, and clients to deliver compelling shows. I also craft scripts, conduct interviews, and perform VO for diverse formats, from fiction to investigative reporting, across various shows and brands. Beyond production, I translate data into narrative, manage cross-functional teams, and partner with agencies and publishers to turn insights into strategic communications. My work spans from kids’ programming to global campaigns for clients like iHeart Arabi, AlJazeera, and Louvre Abu Dhabi, with a strong emphasis on multilingual storytelling, editorial integrity, and audience understanding.

Rana Daoud

Hi, I’m Rana Daoud, a media producer and host with over a decade of experience shaping podcasts, branded content, and data-driven storytelling for Arabic and English audiences. I’ve led operations at Sowt Media as Head of Sowt Studio and Senior Lead Producer, building editorial guidelines, training programs, and scalable production workflows while collaborating across business development, marketing, and clients to deliver compelling shows. I also craft scripts, conduct interviews, and perform VO for diverse formats, from fiction to investigative reporting, across various shows and brands. Beyond production, I translate data into narrative, manage cross-functional teams, and partner with agencies and publishers to turn insights into strategic communications. My work spans from kids’ programming to global campaigns for clients like iHeart Arabi, AlJazeera, and Louvre Abu Dhabi, with a strong emphasis on multilingual storytelling, editorial integrity, and audience understanding.

Available to hire

Hi, I’m Rana Daoud, a media producer and host with over a decade of experience shaping podcasts, branded content, and data-driven storytelling for Arabic and English audiences. I’ve led operations at Sowt Media as Head of Sowt Studio and Senior Lead Producer, building editorial guidelines, training programs, and scalable production workflows while collaborating across business development, marketing, and clients to deliver compelling shows. I also craft scripts, conduct interviews, and perform VO for diverse formats, from fiction to investigative reporting, across various shows and brands.

Beyond production, I translate data into narrative, manage cross-functional teams, and partner with agencies and publishers to turn insights into strategic communications. My work spans from kids’ programming to global campaigns for clients like iHeart Arabi, AlJazeera, and Louvre Abu Dhabi, with a strong emphasis on multilingual storytelling, editorial integrity, and audience understanding.

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Language

Arabic
Fluent
English
Fluent
French
Beginner
Turkish
Beginner

Work Experience

Head of Sowt Studio at Sowt Media
June 1, 2025 - February 1, 2026
Led operations on branded podcasts in Arabic and English; partnered with business development and marketing to craft podcast concepts and pitches; established editorial guidelines, workflows, and databases for Sowt Originals and Shamandar; supervised staff producers and external contractors; developed customized training materials and editorial workshops; researched topics, interviewed guests, recorded sessions, and wrote/edit scripts; conducted auditions, casting, and directing of talents; hosted episodes and performed VO for various formats; managed a broad client list including iHeart Arabi, AlJazeera Media Network, Doha Debates, and Louvre Abu Dhabi.
Lead Producer – Studios at Sowt Media
July 1, 2023 - June 1, 2025
Led studio productions, developed concepts, and coordinated with clients; managed editorial processes, training, and quality control; supervised staff and external contractors; contributed to pitches and client relations; ensured timely delivery of multi-language shows across Sowt’s portfolio.
Senior Producer at Sowt Media
February 1, 2020 - July 1, 2023
Led operations on branded podcasts, collaborating with business development and marketing to craft concepts and pitches; established editorial guidelines and workflows; mentored producers and managed a network of contractors; hosted seasons or episodes and performed VO for various shows; supported editorial and production planning.
Freelance host, tapesyncer, writer & editor at Sowt Media
September 1, 2018 - January 1, 2020
Hosted seasons or episodes of Sowt’s shows, performed VO for fiction and non-fiction, conducted topic research, interviewed subjects, and wrote/edit scripts; led auditions and casting; contributed as writer/editor across multiple Sowt Originals.
Data Storyteller & Planner at Mirum Agency MEA
April 1, 2018 - February 1, 2020
Built and interpreted social data queries using listening tools, mapped cultural insights, and uncovered online trends using nontraditional market research methods; managed and mentored a team of data & insights researchers; created strategic communication plans from research through evaluation; analyzed web analytics and social monitoring tools (NetBase).
Analytics Consultant at Social Dividend Global
June 1, 2017 - January 1, 2018
Handled social insights reporting and developed social strategies for multinational brands; provided guidance and supervision for the listening team.
Associate Planner at Leo Burnett MEA
February 1, 2016 - September 1, 2017
Developed regional campaign strategies and gathered consumer insights for key clients (du Telecom & Samsung); produced trend reports; managed web/digital analytics; wrote creative briefs; mentored interns.
Arabic Editor at In the Face of the Dragon
January 1, 2025 - December 31, 2025
Arabic editor for the 2025 hardcover book commissioned by SculptureCenter, New York.
Podcast Producer at Digital Media & Tech in Dubai
February 1, 2016 - May 1, 2016
Managed relations with prominent digital media professionals based in the UAE and coordinated recording sessions.
Freelance Writer at Assafir Newspaper (Lebanon) - Dubai Based
April 1, 2014 - April 1, 2016
Wrote articles on social media, tech, and digital trends for the Sawt Wa Soura section, in print and online.
Freelance Translator & Editor at Taghreedat
June 1, 2014 - January 1, 2016
Translated and edited pieces in English and Arabic, including web content, movie scripts, and reviews.
Social Media Intern at Holler
August 1, 2014 - September 1, 2014
Produced social audit reports for multiple clients and supported digital campaigns.
Volunteer Arabic Moderator at Twitter Translation Center
February 1, 2012 - August 1, 2014
Lead volunteer for Arabic localization of Twitter.com and mobile products; moderated forums and contributed to translator community; provided feedback on features and projects.
Marketing Executive Substitute at Cravia Inc.
January 1, 2014 - May 1, 2014
Handled CRM and crisis management; updated brand databases for UAE brands Cinnabon, Seattle’s Best Coffee, and Zaatar W Zeit.
Digital Editorial Intern at SapientRazorfish MENA
September 1, 2013 - December 1, 2013
Created, edited, and translated content; localized content to Arabic; managed CMS and content publishing for clients.

Education

Bachelor of Communication and Information Studies at American University in Dubai
September 1, 2012 - June 1, 2016
Certificate in Journalism at American University in Dubai
September 1, 2012 - June 1, 2016

Qualifications

Performance Management Training Program
December 1, 2025 - April 8, 2026
AI Academy for Small Newsrooms
September 1, 2021 - April 8, 2026
Journalism AI
September 1, 2021 - April 8, 2026
Trust & Verification in the Age of Misinformation
April 1, 2018 - April 8, 2026
Sustainable Development & Migration Reporting
December 1, 2017 - April 8, 2026
Gender and Sexuality Reporting
October 1, 2017 - April 8, 2026
Facebook for Journalists Certificate
August 1, 2017 - April 8, 2026
The Digital Garage Certificate
May 1, 2017 - April 8, 2026
Media and Digital Literacy Certificate
August 1, 2015 - April 8, 2026

Industry Experience

Media & Entertainment, Software & Internet, Education, Professional Services