Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Marketing and Social Media Specialist with hands-on experience building content strategies, executing campaigns, and driving integrated marketing initiatives across platforms. I’m skilled at using social media tools and performance insights to boost reach, engagement, and audience growth, and I thrive on partnering with influencers, celebrities, and cross-functional teams to elevate brand visibility. I’ve led on-ground content production for high-profile events, managed end-to-end content calendars, and directed videographers and editors to capture compelling moments live. I’m comfortable juggling fast-paced shoots, budgets, and stakeholder needs to deliver timely, high-quality content that resonates with audiences and supports marketing goals.…I’m a Marketing and Social Media Specialist with hands-on experience building content strategies, executing campaigns, and driving integrated marketing initiatives across platforms. I’m skilled at using social media tools and performance insights to boost reach, engagement, and audience growth, and I thrive on partnering with influencers, celebrities, and cross-functional teams to elevate brand visibility. I’ve led on-ground content production for high-profile events, managed end-to-end content calendars, and directed videographers and editors to capture compelling moments live. I’m comfortable juggling fast-paced shoots, budgets, and stakeholder needs to deliver timely, high-quality content that resonates with audiences and supports marketing goals.

Rand Kenifati

Social Media Manager, Content Creator, Video Editor, +3





I’m a Marketing and Social Media Specialist with hands-on experience building content strategies, executing campaigns, and driving integrated marketing initiatives across platforms. I’m skilled at using social media tools and performance insights to boost reach, engagement, and audience growth, and I thrive on partnering with influencers, celebrities, and cross-functional teams to elevate brand visibility. I’ve led on-ground content production for high-profile events, managed end-to-end content calendars, and directed videographers and editors to capture compelling moments live. I’m comfortable juggling fast-paced shoots, budgets, and stakeholder needs to deliver timely, high-quality content that resonates with audiences and supports marketing goals.…I’m a Marketing and Social Media Specialist with hands-on experience building content strategies, executing campaigns, and driving integrated marketing initiatives across platforms. I’m skilled at using social media tools and performance insights to boost reach, engagement, and audience growth, and I thrive on partnering with influencers, celebrities, and cross-functional teams to elevate brand visibility. I’ve led on-ground content production for high-profile events, managed end-to-end content calendars, and directed videographers and editors to capture compelling moments live. I’m comfortable juggling fast-paced shoots, budgets, and stakeholder needs to deliver timely, high-quality content that resonates with audiences and supports marketing goals.

Available to hire

I’m a Marketing and Social Media Specialist with hands-on experience building content strategies, executing campaigns, and driving integrated marketing initiatives across platforms. I’m skilled at using social media tools and performance insights to boost reach, engagement, and audience growth, and I thrive on partnering with influencers, celebrities, and cross-functional teams to elevate brand visibility.

I’ve led on-ground content production for high-profile events, managed end-to-end content calendars, and directed videographers and editors to capture compelling moments live. I’m comfortable juggling fast-paced shoots, budgets, and stakeholder needs to deliver timely, high-quality content that resonates with audiences and supports marketing goals.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Intermediate

French

Intermediate

Work Experience

Marketing & Social Media Specialist at Department of Culture & Tourism Abu Dhabi

January 1, 2021 - January 1, 2025

Led content strategy, campaign execution, and integrated marketing initiatives across social platforms; collaborated with PR, marketing, and design teams to align messaging and optimize reach. Built and managed content calendars, supervised on-site shoots, and analyzed performance to drive engagement.

Content Creator / Social Content & Video Editing at Endowments & Minors Funds Authority (Awqaf Abu Dhabi)

February 1, 2025 - August 1, 2025

Produced professional photography and video editing; curated content calendars for Abu Dhabi Calendar campaigns; organized on-site shoots and live coverage; coordinated with cross-functional teams to ensure consistent brand storytelling and timely postings.

Social Media Specialist at Memac Ogilvy – Secondment at ADNOC Distribution

January 1, 2019 - January 1, 2020

Developed engaging social content; monitored accounts, managed crisis responses, and produced monthly performance reports; ran paid campaigns with budgeting and targeting; collaborated with influencers and internal teams to optimize brand presence.

Social Media Strategist at Ethara: Events, Entertainment & Venue

November 1, 2025 - Present

Led the social media strategy for the ADQC Community Carnival; defined platform-specific content directions; coordinated with the social media agency to create bilingual content calendars; delivered real-time on-site coverage, produced and published content, and ensured consistency across live and on-site deliverables.

Professional Football Player at Al Ain FC Women’s Team

January 1, 2023 - January 1, 2024

UAEFA First Division professional football player; served as a team captain and on-pitch leader; represented the team in domestic competitions and promoted women's sports.

Social Media Account Executive at Sorbonne University Abu Dhabi

January 1, 2021 - January 1, 2025

Led and managed social media accounts for Sorbonne University Abu Dhabi, coordinating content calendars and cross-functional collaboration to ensure consistent messaging and timely delivery of campaigns.

Social Media Content Specialist at Endowments & Minors Funds Authority (Awqaf Abu Dhabi)

February 1, 2025 - August 1, 2025

Curated and managed content calendars across social platforms, produced professional photography and video content, developed viral campaigns to boost event visibility, and led on-site content studios for major sports events. Managed paid social campaigns, budgets, targeting, and performance tracking; coordinated with PR, marketing, design, and vendors to ensure cohesive campaigns.

Social Media Content Specialist at MEMAC Ogilvy - Secondment at ADNOC Distribution

January 1, 2019 - January 1, 2020

Developed engaging content for scheduled posts, maintained brand consistency, monitored social accounts, played a key role in crisis management, and produced monthly and yearly performance reports. Managed paid social campaigns and contributed to overall social media strategy.