Available to hire
Hello! I’m Rani Wahyu Lestari, a results-driven Project Manager and Digital Marketing Specialist with a track record of delivering end-to-end campaigns across diverse industries. I help brands grow by aligning cross-functional teams, crafting data-informed strategies, and driving performance in fast-paced, remote, and international settings.
I hold a Cum Laude degree in Information Systems and have built hands-on expertise in agile project management, SEO-optimized content, and performance reporting. I’m passionate about turning ideas into measurable results and collaborating with clients and partners to achieve ambitious goals.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Content Planner & Writer at KontenIN Digital
October 1, 2025 - PresentDeveloped and organized content plans based on client briefs, ensuring alignment with brand voice, goals, and target audience. Produced engaging copy including captions, scripts, and short-form content tailored to various industries and social media platforms. Stayed updated on platform algorithms, content trends, and audience behavior to maintain client competitiveness.
Social Media Specialist at PT. Sukses Perkasa Forestama
September 1, 2025 - PresentManaged social media strategy for 3 in-house brands across 8 accounts on Instagram, TikTok, YouTube, and LinkedIn. Executed end-to-end content production: ideation, copywriting, on-screen talent, video editing, and publishing. Conducted daily and weekly alignment meetings with internal teams to synchronize content planning and brand direction. Created and maintained monthly performance reports tracking growth, engagement, and areas for optimization. Ensured branding, tone, and visual identity consistency across all platforms and content formats.
Project Manager at KontenIN Digital
June 1, 2025 - October 1, 2025Lead end-to-end project execution for UMKM and established brand clients, ensuring on-time, high-quality delivery across multiple concurrent projects. Coordinate cross-functional teams of content planners, designers, video editors, and on-screen talent to deliver integrated digital campaigns. Develop content strategy, campaign planning, and social media publishing. Oversee digital advertising campaigns across Meta and TikTok. Monitor timelines and client communication to maintain transparency. Analyze campaign metrics and provide actionable insights to improve ROI.
Product Catalog Management & Website Administration at PT. Sukses Perkasa Forestama
May 1, 2025 - August 1, 2025Managed product catalog operations for multiple brands, organized detailed product specifications, categories, and supporting data. Uploaded and maintained product listings on WordPress with accurate formatting, categorization, and visual presentation. Organized and placed product images into catalog templates aligned with branding standards. Ensured data accuracy and consistency across website catalogs and digital product information channels. Supported website administration and daily operational tasks related to catalog management and digital product maintenance.
Project Manager at KontenIN Digital
May 1, 2024 - December 1, 2024Manage end-to-end project execution for UMKM and established brand clients, ensuring on-time, high-quality delivery across multiple concurrent projects. Lead cross-functional teams (content planners, designers, video editors, on-screen talent) to implement integrated digital campaigns; develop content strategy, campaign planning, creative direction, and social media publishing; monitor performance metrics and optimize ROI.
Social Media Specialist at PT. Sukses Perkasa Forestama
August 1, 2023 - December 1, 2023Managed social media strategy for 3 in-house brands across 8 accounts across Instagram, TikTok, YouTube, and LinkedIn. Executed end-to-end content production (ideation, copy, on-screen talent, video editing) and maintained brand consistency; led daily/weekly alignment meetings and produced monthly performance reports.
Product Catalog Management & Website Administration at PT. Sukses Perkasa Forestama
April 1, 2023 - PresentManage product catalog operations for multiple brands, organizing detailed product specifications, categories, and supporting data. Upload, update, and maintain product listings on WordPress with accurate formatting, categorization, and visual presentation; ensure data accuracy and consistency; support website administration and daily catalog maintenance.
Digital Marketer Intern at PT Arkatama Multi Solusindo
February 1, 2023 - June 1, 2023Designed, developed, and published creative content for AMD Academy's TikTok platform, managing the full content cycle from briefing to posting. Conducted market trend research and content performance analysis to optimize organic reach and platform competitiveness. Served as event conceptor and on-field coordinator for national webinars and certification training programs by AMD Academy.
Content Planner & Writer at KontenIN Digital
February 1, 2023 - June 1, 2023Developed and organized content plans based on client briefs; produced engaging copy including captions, scripts, and short-form content; stayed updated on platform algorithms and trends to maintain competitiveness.
Freelance Writer — Academic & Creative at Self-Employed
January 1, 2022 - PresentProvided university-level academic writing assistance across reports, essays, research projects, and presentation scripts; managed multiple client projects with on-time delivery; collaborated closely with clients to understand requirements and guidelines across diverse subjects.
Freelancer Assistant — Growth Team Marketing at MejaKita
August 1, 2020 - February 1, 2024Drove social media marketing strategy including content briefs, editing, posting, and performance research; led internship program management from planning through execution; contributed to marketing content for the Sarana Academy White Label Online Course Platform; facilitated partnership negotiations and expanded brand collaboration reach.
Social Media Specialist at Srijaya Group
August 1, 2020 - February 1, 2024Designed strategic content pillars for Womenpreneurs.idn; led collaborations with community organizations and brand partners (Instagram Live sessions) and developed a comprehensive digital marketing strategy for a fashion brand; managed paid campaigns and influencer partnerships.
Education
Bachelor's Degree, Information Systems at Universitas Narotama, Surabaya
January 11, 2030 - July 3, 2026Bachelor's Degree at Universitas Narotama, Surabaya
January 11, 2030 - July 3, 2026Bachelor's Degree at Universitas Narotama, Surabaya
January 11, 2030 - July 3, 2026Qualifications
Project & Product Management Bootcamp — MySkill
January 11, 2030 - April 1, 2026Sertifikasi BNSP Digital Marketing — LSP Teknologi Digital
January 11, 2030 - February 1, 2026Sertifikasi BNSP Pengoperasian Perangkat Lunak untuk Perkantoran (P2LP) — Badan Nasional Sertifikasi Profesi (BNSP)
January 11, 2030 - April 1, 2027English Score Core Skills Test — British Council
January 11, 2030 - February 1, 2027Studi Independen Digital Marketing — MSIB Batch 3 — PT Arkatama Multi Solusindo
January 11, 2030 - July 3, 2026Project & Product Management Bootcamp — MySkill
January 11, 2030 - April 1, 2026Sertifikasi BNSP Digital Marketing — LSP Teknologi Digital
January 11, 2030 - February 1, 2026Sertifikasi BNSP Pengoperasian Perangkat Lunak untuk Perkantoran (P2LP) — Badan Nasional Sertifikasi Profesi (BNSP)
January 11, 2030 - April 1, 2027English Score Core Skills Test — British Council
January 11, 2030 - February 1, 2027Studi Independen Digital Marketing — MSIB Batch 3
January 11, 2030 - July 3, 2026Project & Product Management Bootcamp — MySkill
January 11, 2030 - April 1, 2026Sertifikasi BNSP Digital Marketing — LSP Teknologi Digital
January 11, 2030 - February 1, 2026Sertifikasi BNSP Pengoperasian Perangkat Lunak untuk Perkantoran (P2LP) — BNSP
January 11, 2030 - April 1, 2027English Score Core Skills Test — British Council
January 11, 2030 - February 1, 2027Studi Independen Digital Marketing — MSIB Batch 3 — PT Arkatama Multi Solusindo
January 11, 2030 - July 3, 2026Industry Experience
Education, Media & Entertainment, Software & Internet, Professional Services, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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