Ranushka Nair

Own and execute global marketing strategy with a primary focus on US expansion and international growth. Lead franchise marketing, supporting 8 new studio launches in 2025 with tailored go-to-market plans, local acquisition strategy, and brand onboarding frameworks. Drove the brand’s biggest product launch to date, delivering a 34% sales uplift versus the previous launch through an integrated campaign approach and creative direction. Oversee paid and organic channels including performance marketing, social media, email, influencer/affiliate marketing, PR agencies, and brand partnerships. Optimised email flows, achieving an 8% increase in CTR and a 12% reduction in unsubscribe rate. Lead creative direction for campaign shoots to maintain a premium, elevated brand aesthetic; manage cross-functional alignment across agency partners, franchise operators, and internal stakeholders.

Reimagined brand identity to align with premium wellness positioning; led full creative rollout across digital and in-store. Led GTM strategies and integrated marketing campaigns, including Black Friday sales increasing 48% YoY. Developed and executed a 360° campaign strategy for a new flagship clinic, generating a 34% uplift in the first 6 months. Designed social-first campaign assets, increasing engagement rate by 1,053% YoY. Launched a telemedicine subscription platform (August 2024) with an 81% retention rate. Built and managed organic influencer collaborations, brand partnerships, and educational content strategy. Acted as brand guardian across the franchise network to ensure consistency across clinic touchpoints.