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I am a performance marketing consultant with 7+ years driving scalable growth for ecommerce and lead generation brands across local and international markets. I manage up to ~$250K/month in ad spend across Google Ads, Meta Ads, and TikTok Ads, owning full-funnel strategy, ROAS optimization, and monthly pacing. I excel at attribution and funnel sequencing, and I’ve consistently improved client revenue, ROAS, and ROI through AI-powered creative testing and data-driven budget allocation. I also lead cross-functional PPC teams, advise stakeholders on paid media and go-to-market strategy, and specialize in CRO, offline conversion tracking, and creative testing to maximize efficiency and impact.…I am a performance marketing consultant with 7+ years driving scalable growth for ecommerce and lead generation brands across local and international markets. I manage up to ~$250K/month in ad spend across Google Ads, Meta Ads, and TikTok Ads, owning full-funnel strategy, ROAS optimization, and monthly pacing. I excel at attribution and funnel sequencing, and I’ve consistently improved client revenue, ROAS, and ROI through AI-powered creative testing and data-driven budget allocation. I also lead cross-functional PPC teams, advise stakeholders on paid media and go-to-market strategy, and specialize in CRO, offline conversion tracking, and creative testing to maximize efficiency and impact.

Rao M. Aamir Javaid

Marketing Strategist, Growth Marketer, Product Marketer, +3

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I am a performance marketing consultant with 7+ years driving scalable growth for ecommerce and lead generation brands across local and international markets. I manage up to ~$250K/month in ad spend across Google Ads, Meta Ads, and TikTok Ads, owning full-funnel strategy, ROAS optimization, and monthly pacing. I excel at attribution and funnel sequencing, and I’ve consistently improved client revenue, ROAS, and ROI through AI-powered creative testing and data-driven budget allocation. I also lead cross-functional PPC teams, advise stakeholders on paid media and go-to-market strategy, and specialize in CRO, offline conversion tracking, and creative testing to maximize efficiency and impact.…I am a performance marketing consultant with 7+ years driving scalable growth for ecommerce and lead generation brands across local and international markets. I manage up to ~$250K/month in ad spend across Google Ads, Meta Ads, and TikTok Ads, owning full-funnel strategy, ROAS optimization, and monthly pacing. I excel at attribution and funnel sequencing, and I’ve consistently improved client revenue, ROAS, and ROI through AI-powered creative testing and data-driven budget allocation. I also lead cross-functional PPC teams, advise stakeholders on paid media and go-to-market strategy, and specialize in CRO, offline conversion tracking, and creative testing to maximize efficiency and impact.

Available to hire

I am a performance marketing consultant with 7+ years driving scalable growth for ecommerce and lead generation brands across local and international markets. I manage up to ~$250K/month in ad spend across Google Ads, Meta Ads, and TikTok Ads, owning full-funnel strategy, ROAS optimization, and monthly pacing. I excel at attribution and funnel sequencing, and I’ve consistently improved client revenue, ROAS, and ROI through AI-powered creative testing and data-driven budget allocation. I also lead cross-functional PPC teams, advise stakeholders on paid media and go-to-market strategy, and specialize in CRO, offline conversion tracking, and creative testing to maximize efficiency and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Work Experience

Digital Marketing Manager at SIAR Digital

October 1, 2023 - Present

Managed up to ~$250K/month in ad spend across a 15+ brand ecommerce portfolio on Google Ads, Meta Ads, and TikTok Ads, owning full-funnel strategy and monthly pacing. Increased average client ROAS and ROI by 40% through AI-powered creative testing and inventory-led budget allocation. Built and led a 4-person PPC team, improving CPA, CPL, and conversion rates by 30%+ via structured training and process optimization. Defined and achieved monthly revenue targets for key accounts, consistently surpassing 90% attainment. Ran Klaviyo email and lifecycle campaigns alongside paid acquisition, driving retention and repeat-purchase revenue. Developed advanced reporting frameworks for performance monitoring, and advised 15+ clients on spend mix, campaign sequencing, and promotional planning aligned to inventory cycles.

Assistant Vice President – PPC at Olive Digital

July 1, 2023 - September 30, 2023

Improved qualified lead volume by 25% and reduced CPL by 18% through intent-based audience segmentation and bid strategy refinement. Led multi-platform paid campaigns with full-funnel KPIs for B2B brands. Conducted competitive and audience analysis, uncovering market gaps and scaling acquisition efforts. Introduced a creative testing framework aligning messaging with funnel stages, and led weekly reporting and performance reviews.

Assistant Vice President / Manager – PPC at Logicose

July 1, 2022 - May 31, 2023

Directed performance marketing strategy for 30+ global accounts, managing $100K–$120K/month ($1M+ annually) across Google Ads, Meta Ads, and Bing Ads. Grew YoY revenue 15–20% by redesigning funnel sequencing and fixing attribution gaps with offline conversion tracking, surfacing high-volume lead channels the platforms weren't capturing. Built and led a 10+ person PPC team across managers, specialists, and executives, implementing SOPs, QA processes, and training that cut campaign turnaround 20%. Integrated conversion tracking and attribution using GA4 and Google Tag Manager to improve reporting accuracy and lower CPAs. Led quarterly and monthly business reviews with clients, delivering strategic insights, budget optimization plans, and market expansion roadmaps. Introduced paid social as a scalable lead generation channel, increasing website traffic 30% and reducing CPL for international SME accounts. Audited and pitched new business opportunities, contributing directly to client a

Associate Manager / Assistant Manager – PPC at Logicose

January 1, 2021 - July 31, 2022

Managed $1M+ in annual ad spend across Google Search, Display, Shopping, PMax, and paid social for B2B SaaS, logistics, and DTC ecommerce brands, maintaining profitability benchmarks across all accounts. Developed and executed full-funnel SEM and paid social strategies aligned to client growth targets. Ran conversion-focused landing page testing and CRO to improve lead quality and form completion rates. Built pacing automation and alert systems with Google Ads rules to protect against overspend and underspend. Oversaw daily campaign operations, deliverables, and QA checks, and consulted with clients on niche-specific opportunities to improve lead generation.

PPC Executive to Senior Executive at Logicose

August 1, 2018 - January 31, 2021

Generated qualified leads and traffic for international SMEs through paid search and paid social, applying advanced bidding, audience targeting, and remarketing. Implemented conversion tracking with Google Tag Manager, Google Ads, Google Analytics, and Facebook Pixel to improve attribution and reporting accuracy. Maintained strict budget control, preventing cost overruns and reallocating spend for maximum ROI. Produced comprehensive campaign reports highlighting performance trends and actionable insights.