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SaaS & UX product designer with 7+ years of experience across EdTech, Finance, Hospitality, and HR. I redesign AI-driven dashboards and workflows to reduce operational friction, improve detection/efficiency, and increase measurable outcomes for end users and growth. I partner closely with product, engineering, and stakeholders to deliver end-to-end experiences—from 0→1 prototypes and design systems to production-ready assets—using research, prototyping, and usability testing to make complex data actionable and scalable.…SaaS & UX product designer with 7+ years of experience across EdTech, Finance, Hospitality, and HR. I redesign AI-driven dashboards and workflows to reduce operational friction, improve detection/efficiency, and increase measurable outcomes for end users and growth. I partner closely with product, engineering, and stakeholders to deliver end-to-end experiences—from 0→1 prototypes and design systems to production-ready assets—using research, prototyping, and usability testing to make complex data actionable and scalable.

Raphael Nieto

Product Designer, UX Designer, UI Designer, +2

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SaaS & UX product designer with 7+ years of experience across EdTech, Finance, Hospitality, and HR. I redesign AI-driven dashboards and workflows to reduce operational friction, improve detection/efficiency, and increase measurable outcomes for end users and growth. I partner closely with product, engineering, and stakeholders to deliver end-to-end experiences—from 0→1 prototypes and design systems to production-ready assets—using research, prototyping, and usability testing to make complex data actionable and scalable.…SaaS & UX product designer with 7+ years of experience across EdTech, Finance, Hospitality, and HR. I redesign AI-driven dashboards and workflows to reduce operational friction, improve detection/efficiency, and increase measurable outcomes for end users and growth. I partner closely with product, engineering, and stakeholders to deliver end-to-end experiences—from 0→1 prototypes and design systems to production-ready assets—using research, prototyping, and usability testing to make complex data actionable and scalable.

Available to hire

SaaS & UX product designer with 7+ years of experience across EdTech, Finance, Hospitality, and HR. I redesign AI-driven dashboards and workflows to reduce operational friction, improve detection/efficiency, and increase measurable outcomes for end users and growth.

I partner closely with product, engineering, and stakeholders to deliver end-to-end experiences—from 0→1 prototypes and design systems to production-ready assets—using research, prototyping, and usability testing to make complex data actionable and scalable.

Skills

Experience Level

Product Design

Expert

Data Visualization

Expert

Branding

Expert

Work Experience

Independent Product Designer at Nietolab

August 1, 2024 - Present

Provided product design consulting for startups and digital products, specializing in SaaS UX, workflows, dashboards, and customer experiences. Applied user-centered design methods including research, prototyping, usability testing, and design systems to solve complex product problems. Built and launched socipizza.com as a 0→1 physical-digital product experience, designing customer journeys across branding, ordering, marketing, and service operations.

Senior Product Designer at Neatleaf

February 1, 2023 - August 1, 2024

Led design of AI-driven B2B dashboards and workflows that simplify complex data into actionable growth-facing experiences. Improved issue detection efficiency by ~20% via redesigned data visualization, alerting logic, and interaction patterns. Designed and shipped end-to-end product flows from concept through implementation with product and engineering partners. Built interactive prototypes in Figma and Axure to validate workflows, align stakeholders, and reduce implementation ambiguity. Conducted usability testing and mentored designers, translating insights into product improvements.

Interactive Production Designer (Assignment Contract) at Apple

August 1, 2019 - September 1, 2019

Supported UI production for iOS (iPhone 11), ensuring visual consistency and adherence to Apple Human Interface Guidelines. Delivered production-ready assets in collaboration with design teams.

Brand Designer & Founder at Daa! Dumplings

February 1, 2017 - December 1, 2023

Built and scaled a consumer food brand from 0→1 to $1.2M+ revenue, featured in The New York Times. Designed brand identity, packaging, and a Shopify storefront to improve conversion across physical and digital touchpoints. Led ecommerce growth via SEO, paid campaigns, and UX improvements, driving consistent 3–5k monthly online revenue. Managed operations, customer experience, and a small team of 5 across brand and fulfillment.

Senior Product Designer at Continuu

March 1, 2016 - August 1, 2016

Conducted user research and usability testing with enterprise customers (e.g., GoPro, Instacart, Ticketmaster) to surface friction points and validate design decisions. Designed end-to-end user flows, wireframes, and high-fidelity UI for the Learning Tracks redesign, improving usability and navigation and increasing completion rates by ~18%. Partnered with engineering to deliver a cohesive, responsive experience across web and mobile.

Product Designer at People Spark

March 1, 2015 - February 1, 2016

Contributed to the design of a 0→1 enterprise HR platform featured in Fast Company. Increased onboarding completion by 40% by simplifying multi-role workflows and reducing friction in early user journeys. Defined scalable task-based workflows and permission models across multiple roles, improving usability and clarity. Validated concepts through research and prototyping to reduce risk and align teams before development.

Visual Designer at Watermark

January 1, 2013 - January 1, 2015

Led creation of visual assets supporting both UX and marketing departments. Designed a teacher candidate tracking application and Taskstream’s customer support website, addressing user needs through end-to-end UX design. Awarded “Best Booth Design” at the SACS 2013 trade show.