I'm a Senior Graphic Designer and Art Director with over 15 years of experience delivering visual strategies for global brands. I specialize in branding, packaging and integrated on- and offline campaigns, and I develop innovative design solutions that resonate with audiences and drive results. I have a proven track record leading multidisciplinary teams, crafting compelling visual narratives and managing end-to-end creative projects. I'm strategic, versatile, and detail-oriented, blending aesthetic insight with business acumen to build strong, cohesive brand identities.

Raquel Anadón Oroz

I'm a Senior Graphic Designer and Art Director with over 15 years of experience delivering visual strategies for global brands. I specialize in branding, packaging and integrated on- and offline campaigns, and I develop innovative design solutions that resonate with audiences and drive results. I have a proven track record leading multidisciplinary teams, crafting compelling visual narratives and managing end-to-end creative projects. I'm strategic, versatile, and detail-oriented, blending aesthetic insight with business acumen to build strong, cohesive brand identities.

Available to hire

I’m a Senior Graphic Designer and Art Director with over 15 years of experience delivering visual strategies for global brands. I specialize in branding, packaging and integrated on- and offline campaigns, and I develop innovative design solutions that resonate with audiences and drive results.

I have a proven track record leading multidisciplinary teams, crafting compelling visual narratives and managing end-to-end creative projects. I’m strategic, versatile, and detail-oriented, blending aesthetic insight with business acumen to build strong, cohesive brand identities.

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Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Senior Graphic Designer & Art Direction at ABRIL ET NATURE
May 1, 2023 - October 6, 2025
Developed and maintained the brand’s visual identity across all media, ensuring consistency and innovation. Created packaging designs aligned with brand guidelines and market trends. Designed marketing materials (brochures, flyers, POS displays, signage, and event graphics) to boost brand visibility and conversion. Produced digital assets for social media, email campaigns, websites, and online advertising.
Senior Graphic Designer & Art Direction at VENTE PRIVEE (Privalia)
June 1, 2023 - October 6, 2025
Directed high-performing visual campaigns for exclusive flash sales; boosted conversion rates by 20% through optimized banners, product pages, and email campaigns. Led moodboard development and photoshoot coordination; directed on-set art direction to ensure brand consistency across visuals.
Senior Graphic Designer at LAMIRSA GROUP
December 1, 2016 - October 6, 2025
Managed the group’s online and offline graphic design; developed branding and visual identity for multiple product lines, enhancing brand recognition and visual consistency.
Graphic Designer at BERSHKA INDITEX
February 1, 2014 - October 6, 2025
Conceptualized and designed events for flagship store openings and campaigns across 58 countries. Created promotional materials, including in-store graphics, corporate merchandise, and digital assets. Localized visual assets for over 200 flagship stores worldwide, ensuring brand consistency and elevated customer experience.
Graphic Designer at COMMUNITY
August 1, 2010 - October 6, 2025
Design of advertising projects, including campaigns, web design, packaging and development. Conceptualized and designed layouts aligned with briefs, delivering high-quality creative assets.
Senior Graphic Designer & Art Direction at ABRIL ET NATURE
May 1, 2025 - October 6, 2025
Developed and maintained the brand’s visual identity across all media, ensuring consistency and innovation. Created creative and functional packaging designs aligned with brand guidelines and current market trends. Designed marketing materials (brochures, flyers, POS displays, signage and event graphics) focused on brand visibility and conversion. Produced innovative digital assets for social media, email campaigns, websites, and online advertising.
Senior Graphic Designer & Art Direction at VENTE PRIVEE (Privalia)
June 1, 2023 - October 6, 2025
Directed high-performing visual campaigns for exclusive flash sales, increasing conversion rates by 20% through optimized banners, product pages, and email campaigns. Led moodboard development and photoshoot coordination to create impactful visual storytelling aligned with Privalia’s aesthetic standards. Directed on-set art direction to ensure brand consistency across all visuals.
Senior Graphic Designer at LAMIRSA GROUP
December 1, 2016 - October 6, 2025
Managed the group’s online and offline graphic design, ensuring alignment with communication objectives. Developed branding and visual identity for multiple product lines, enhancing brand recognition and visual consistency.
Graphic Designer at BERSHKA INDITEX
February 1, 2014 - October 6, 2025
Conceptualized and designed events for flagship store openings and campaigns across 58 countries. Created promotional materials, including in-store graphics, corporate merchandise, and digital assets. Orchestrated the localization and adaptation of visual assets for over 200 flagship stores across 58 countries, ensuring brand consistency and elevating the customer experience in key markets.
Graphic Designer at COMMUNITY
August 1, 2010 - October 6, 2025
Design of advertising projects, including campaigns, web design, packaging and development based on client briefs. Conceptualised and designed layouts aligned with briefs, delivering high-quality creative assets.
Senior Graphic Designer & Art Direction at ABRIL ET NATURE
May 1, 2025 - October 27, 2025
Developed and maintained the brand’s visual identity across all media, ensuring consistency and innovation. Created functional packaging designs aligned with brand guidelines and market trends. Designed marketing materials (brochures, flyers, POS displays, signage and event graphics) to boost brand visibility and conversions. Produced digital assets for social media, email campaigns, websites and online advertising.
Senior Graphic Designer & Art Direction at VENTE PRIVÉE
June 1, 2023 - October 27, 2025
Directed high-performing visual campaigns for exclusive flash sales, increasing conversion rates by 20% through optimized banners, product pages, and email campaigns. Led moodboard development and photoshoot coordination to create impactful visual storytelling. Directed on-set art direction to ensure brand consistency across all visuals.
Senior Graphic Designer at LAMIRSA GROUP
December 1, 2016 - October 27, 2025
Managed the group’s online and offline graphic design, ensuring alignment with communication objectives. Developed branding and visual identity for multiple product lines, enhancing brand recognition and visual consistency.
Graphic Designer at BERSHKA INDITEX
February 1, 2014 - October 27, 2025
Conceptualized and designed events for flagship store openings and campaigns across 58 countries. Created promotional materials, including in-store graphics, corporate merchandise, and digital assets. Orchestrated the localization and adaptation of visual assets for over 200 flagship stores across 58 countries, ensuring brand consistency and elevating the customer experience in key markets.
Graphic Designer at COMMUNITY
August 1, 2010 - October 27, 2025
Design of advertising projects, including campaigns, web design, packaging and development based on client briefs. Conceptualised and designed layouts aligned with briefs, delivering high-quality creative assets.
Senior Graphic Designer & Art Direction at ABRIL ET NATURE
May 1, 2025 - May 1, 2025
Developed and maintained the brand’s visual identity across all media, ensured consistency and innovation. Created packaging designs aligned with brand guidelines and market trends. Produced marketing materials (brochures, flyers, POS displays, signage and event graphics) focused on brand visibility and conversion. Created digital assets for social media, email campaigns, websites and online advertising.
Senior Graphic Designer & Art Direction at VENTE PRIVEE
June 1, 2023 - June 1, 2023
Directed high-performing visual campaigns for exclusive flash sales, increasing conversion rates by 20% through optimized banners, product pages and email campaigns. Led moodboard development and photoshoot coordination to create impactful visual storytelling aligned with Privalia’s aesthetic standards. Directed on-set art direction to ensure brand consistency across visuals.
Senior Graphic Designer at LAMIRSA GROUP
December 1, 2016 - December 1, 2016
Managed the group’s online and offline graphic design, ensuring alignment with communication objectives. Developed branding and visual identity for multiple product lines, enhancing brand recognition and visual consistency.
Graphic Designer at BERSHKA INDITEX
February 1, 2014 - February 1, 2014
Conceptualized and designed events for flagship store openings and campaigns across 58 countries. Created promotional materials, including in-store graphics, corporate merchandise, and digital assets. Orchestrated the localization and adaptation of visual assets for over 200 flagship stores across 58 countries, ensuring brand consistency and elevating the customer experience in key markets.
Graphic Designer at COMMUNITY
August 1, 2010 - August 1, 2010
Design of advertising projects, including campaigns, web design, packaging and development based on client briefs. Conceptualised and designed layouts aligned with briefs, delivering high-quality creative assets.

Education

Certificate at Google
October 1, 2024 - March 1, 2025
Master of Arts in AI at MA AI by Microsoft and Founderz
December 1, 2024 - April 1, 2025
Master of Arts in Marketing & E-commerce at EAE/UAB
January 1, 2015 - January 1, 2016
Bachelor of Arts (Hons) Graphic Design at Central Saint Martins, University of the Arts London
January 1, 2001 - January 1, 2004
Higher National Diploma in Art & Design at University of the Arts London
January 1, 2000 - January 1, 2001
Google UX/UI Certificate at Google
October 1, 2024 - March 1, 2025
MA AI at Microsoft and Founderz
December 1, 2024 - April 1, 2025
MA in Marketing & E-commerce at EAE/UAB
January 1, 2015 - January 1, 2016
BA (Hons) Graphic Design at Central Saint Martins, University of the Arts London
January 1, 2001 - January 1, 2004
HND in Art & Design at University of the Arts London
January 1, 2000 - January 1, 2001
MA AI at Microsoft + Founderz
December 1, 2024 - April 1, 2025
MA in Marketing & E-commerce at EAE/UAB
January 1, 2015 - January 1, 2016
BA (Hons) Graphic Design at Central Saint Martins, University of the Arts London
January 1, 2001 - January 1, 2004
HND in Art & Design at University of the Arts London
January 1, 2000 - January 1, 2001
MA in Marketing & E-commerce at EAE/UAB
January 1, 2015 - January 1, 2016
MA AI at Microsoft and Founderz
December 1, 2024 - April 1, 2025
UX/UI Certificate - Google at Google
October 1, 2024 - March 1, 2025
HND in ART & DESIGN at University of the Arts London
January 1, 2000 - January 1, 2001
BA (Hons) GRAPHIC DESIGN at Central Saint Martins, University of the Arts London
January 1, 2001 - January 1, 2004

Qualifications

Google Certificate
October 1, 2024 - March 1, 2025
MA in AI
December 1, 2024 - April 1, 2025
MA in Marketing & E-commerce
January 1, 2015 - January 1, 2016
BA (Hons) Graphic Design
January 1, 2001 - January 1, 2004
HND in Art & Design
January 1, 2000 - January 1, 2001
Google UX/UI Certificate
October 1, 2024 - March 1, 2025
MA AI by Microsoft and Founderz
December 1, 2024 - April 1, 2025
MA in Marketing & E-commerce
January 1, 2015 - January 1, 2016
Google Certificate
October 1, 2024 - March 1, 2025
MA AI by Microsoft and Founderz
December 1, 2024 - April 1, 2025
UX/UI Certificate - Google
October 1, 2024 - March 1, 2025
MA AI - Microsoft and Founderz
December 1, 2024 - April 1, 2025
MA in Marketing & E-commerce - EAE/UAB
January 1, 2015 - January 1, 2016

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Software & Internet, Other, Consumer Goods