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Award-nominated global social media manager with 10+ years’ experience driving B2B and B2C strategy, paid, and organic campaigns, and data-driven content programmes. Expert in social media strategy, governance frameworks, KPI measurement, cross-functional collaboration, and AI-enabled workflows. Proven track record in growing global audiences, enhancing thought leadership, and delivering measurable business impact across several channels.…Award-nominated global social media manager with 10+ years’ experience driving B2B and B2C strategy, paid, and organic campaigns, and data-driven content programmes. Expert in social media strategy, governance frameworks, KPI measurement, cross-functional collaboration, and AI-enabled workflows. Proven track record in growing global audiences, enhancing thought leadership, and delivering measurable business impact across several channels.

Raquel Collazo

Social Media Manager, Content Creator, Brand Strategist, +2

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Award-nominated global social media manager with 10+ years’ experience driving B2B and B2C strategy, paid, and organic campaigns, and data-driven content programmes. Expert in social media strategy, governance frameworks, KPI measurement, cross-functional collaboration, and AI-enabled workflows. Proven track record in growing global audiences, enhancing thought leadership, and delivering measurable business impact across several channels.…Award-nominated global social media manager with 10+ years’ experience driving B2B and B2C strategy, paid, and organic campaigns, and data-driven content programmes. Expert in social media strategy, governance frameworks, KPI measurement, cross-functional collaboration, and AI-enabled workflows. Proven track record in growing global audiences, enhancing thought leadership, and delivering measurable business impact across several channels.

Available to hire

Award-nominated global social media manager with 10+ years’ experience driving B2B and B2C strategy, paid, and organic campaigns, and data-driven content programmes. Expert in social media strategy, governance frameworks, KPI measurement, cross-functional collaboration, and AI-enabled workflows. Proven track record in growing global audiences, enhancing thought leadership, and delivering measurable business impact across several channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Global Social Media Manager at ACAMS

June 1, 2025 - June 1, 2025

Owned and executed the global social media strategy for B2B and B2C product portfolios across LinkedIn, Instagram, YouTube, X (Twitter), Line, WeChat, and others. Directed end-to-end social media operations, paid and organic campaigns, content creation, and analytics, driving brand awareness, engagement, and demand generation.

Social Media Manager at SO-SURE

May 1, 2021 - May 1, 2021

Designed and implemented a comprehensive social media strategy and governance framework to support brand awareness and customer acquisition for the startup. Managed and owned paid and organic social media campaigns, optimizing creatives and copy to drive engagement. Created viral TikTok content achieving 175K+ organic views and 5K+ likes, significantly increasing brand visibility and follower growth. Owned content creation, copywriting, influencer outreach, community management, and SEO web optimization.

Social Media Manager at Careers After Kids

September 1, 2020 - September 1, 2020

Served as first marketing hire, building the social media, paid media, and content marketing strategy from the ground up. Led end-to-end social media campaign management, including creative development, design, copywriting, scheduling, and performance tracking. Reduced CPC by 64% through optimization of ad creatives, targeting, and messaging across paid campaigns.

Senior Social Media Research Analyst at Linkfluence

July 1, 2019 - July 1, 2019

Delivered social listening and insights analysis to inform brand positioning, content strategy, and campaign optimization for major clients across multiple sectors. Used social analytics tools to identify audience trends, brand sentiment, and competitive benchmarks, translating insights into actionable business recommendations.

Head of Social Media at Axonn Media

January 1, 2019 - January 1, 2019

Directed end-to-end social media operations, client strategy, and business development for the agency's social media services. Owned client relationships and campaign delivery with production budgets ranging from £2K - £10K per month, ensuring ROI and performance optimization.