Results-driven marketing professional with 8+ years of experience in content creation, social media management, and email marketing. I love to translate complex technical information into a clear, concise, and persuasive message that resonates with audiences. Fluent in English and Portuguese.

Raquel Hoad

Results-driven marketing professional with 8+ years of experience in content creation, social media management, and email marketing. I love to translate complex technical information into a clear, concise, and persuasive message that resonates with audiences. Fluent in English and Portuguese.

Available to hire

Results-driven marketing professional with 8+ years of experience in content creation, social media management, and email marketing.

I love to translate complex technical information into a clear, concise, and persuasive message that resonates with audiences.

Fluent in English and Portuguese.

See more

Work Experience

Freelance Content Writer at Shilling VC
May 1, 2024 - Present
Produced optimized content across blogs, websites, and social media.
Virtual Assistant at Virtual Lab
June 1, 2024 - October 6, 2025
Handled 70+ weekly support inquiries via email, chat, and social media.
Marketing & PR Manager at Divergente
December 1, 2022 - October 6, 2025
Landed media coverage in top publications through strategic PR; increased Instagram engagement by 15% via targeted campaigns; grew subscriber base by 10% through acquisition and retention efforts.
Influencer Account Manager at Makrwwatch
July 1, 2021 - October 6, 2025
Managed 200+ YouTube creators, hitting growth and CAC goals; drove 20% monthly YouTube growth via creator collaborations; reviewed content and advised creators on optimizing conversions.
Marketing Manager at Unbabel
February 1, 2021 - October 6, 2025
Led content and full-funnel strategies targeting B2B enterprise clients; created email campaigns with 30% open and 10%+ click-through rates; grew social channels by 20% MoM; scaled translator communities 30–50% via organic and paid efforts; delivered newsletters with 50–60% open rates.
Email Campaign Specialist at Nestlé
March 1, 2019 - October 6, 2025
Implemented email marketing campaigns for global Nestlé brands across 20 countries, achieving average open rates of 35% and CTRs of 10%; provided data-driven analysis based on A/B testing and proprietary data, resulting in up to 20% increase in email open rates.
Marketing Assistant at Damade Copas
February 1, 2016 - October 6, 2025
Led campaigns that increased in-store sales by 50% for key product lines; grew social engagement by 40%; responded to support within 4 hours.
Freelance Content Writer at Shiling VC; Seaside; Clementoni (and others)
May 1, 2024 - Present
Produced optimized content across blogs, web pages, and social media. Increased LinkedIn followers by 30%+ monthly for B2B tech clients. Executed marketing strategies driving 10% monthly sales growth.
Virtual Assistant at Virtual Lab
June 1, 2024 - October 6, 2025
Handled 70+ weekly support inquiries via email, chat, and social media. Boosted engagement 20%+ monthly by managing multi-client social channels. Supported projects with data entry, organization, and coordination.
Marketing & PR Manager at Divergente
December 1, 2022 - October 6, 2025
Landed media coverage in top publications through strategic PR. Increased Instagram engagement by 15% via targeted campaigns. Grew subscriber base by 10% through acquisition and retention efforts.
Influencer Account Manager at Makrwatch
July 1, 2021 - October 6, 2025
Managed 200+ YouTube creators, hitting growth and CAC goals. Drove 20% monthly YouTube growth through creator collaborations. Reviewed content and advised creators on optimizing conversions.
Marketing Manager at Unbabel
February 1, 2021 - October 6, 2025
Led content and full-funnel strategies targeting B2B enterprise clients. Created email campaigns with 30% open and 10%+ CTRs. Grew social channels by 20% MoM through audience-focused campaigns. Scaled translator communities 30-50% via organic and paid efforts.
Email Campaign Specialist at Nestlé
March 1, 2019 - October 6, 2025
Implemented email marketing campaigns for global Nestlé brands in over 20 countries, achieving average open rates of 35% and CTRs of 10%.
Marketing Assistant at Dama de Copas
February 1, 2016 - October 6, 2025
Led campaigns that increased in-store sales by 50% for key product lines. Grew social engagement by 40%; responded to support within 4 hours.

Education

Postgraduate Diploma in Multimedia at Faculty of Engineering, University of Porto
January 1, 2013 - October 6, 2025
BA in Media and Communications at Faculty of Humanities, University of Porto
January 1, 2009 - January 1, 2012
Postgraduate Diploma in Multimedia at Faculdade de Engenharia, University of Porto
January 1, 2013 - October 6, 2025
Bachelor of Arts in Media and Communications at Faculty of Humanities, University of Porto
January 1, 2009 - December 31, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Software & Internet