I'm Raquel MacDonald, a Marketing and Digital Strategy professional with a track record spanning Europe, Singapore, and Australia. I design Google Ads strategies, run data-driven campaigns, manage partnerships, and lead cross-functional teams to deliver measurable results across websites and apps. I've driven lead generation, brand campaigns, and client engagement in roles at DiliGo Management, Spark Health Digital Marketing Agency, Henkel, Santander Bank, and Universia PT, blending events, marketing, and product management to accelerate growth. I’ve got an international background (Portuguese native, fluent English, strong Spanish, and basic Italian) and a collaborative, growth-oriented mindset. I thrive in multicultural settings, love mentoring teams, and lead initiatives such as Awakening Journey, where I conduct Aura readings for clients. I'm passionate about continuous learning and applying my skills to drive business growth and exceed expectations.

Raquel MacDonald

I'm Raquel MacDonald, a Marketing and Digital Strategy professional with a track record spanning Europe, Singapore, and Australia. I design Google Ads strategies, run data-driven campaigns, manage partnerships, and lead cross-functional teams to deliver measurable results across websites and apps. I've driven lead generation, brand campaigns, and client engagement in roles at DiliGo Management, Spark Health Digital Marketing Agency, Henkel, Santander Bank, and Universia PT, blending events, marketing, and product management to accelerate growth. I’ve got an international background (Portuguese native, fluent English, strong Spanish, and basic Italian) and a collaborative, growth-oriented mindset. I thrive in multicultural settings, love mentoring teams, and lead initiatives such as Awakening Journey, where I conduct Aura readings for clients. I'm passionate about continuous learning and applying my skills to drive business growth and exceed expectations.

Available to hire

I’m Raquel MacDonald, a Marketing and Digital Strategy professional with a track record spanning Europe, Singapore, and Australia. I design Google Ads strategies, run data-driven campaigns, manage partnerships, and lead cross-functional teams to deliver measurable results across websites and apps. I’ve driven lead generation, brand campaigns, and client engagement in roles at DiliGo Management, Spark Health Digital Marketing Agency, Henkel, Santander Bank, and Universia PT, blending events, marketing, and product management to accelerate growth.

I’ve got an international background (Portuguese native, fluent English, strong Spanish, and basic Italian) and a collaborative, growth-oriented mindset. I thrive in multicultural settings, love mentoring teams, and lead initiatives such as Awakening Journey, where I conduct Aura readings for clients. I’m passionate about continuous learning and applying my skills to drive business growth and exceed expectations.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate

Language

Portuguese
Fluent
English
Fluent
Spanish; Castilian
Advanced
Italian
Intermediate

Work Experience

Senior Account Manager at Spark Health Digital Marketing Agency - Pharma
April 1, 2024 - April 1, 2024
Senior account management for pharmaceutical clients, leading cross-functional teams and coordinating campaigns across channels; responsibilities included budgeting, client liaison, and performance reporting.
Partnerships Manager & General Manager Europe/North America at Diligom Management
April 1, 2022 - April 1, 2022
Partnerships development and overall management for Europe and North America; responsible for lead generation, LinkedIn engagement, and delivery team coordination (5-10 members). Social Media Management (LinkedIn).
Product Manager at Santander Bank Group (Universia PT)
May 1, 2018 - May 1, 2018
Product management for university job portals and apps; led go-to-market, performance metrics and cross-functional coordination.
Account Manager & Brand Manager Assistant at Henkel
February 1, 2017 - February 1, 2017
Support for the Intermarché account in PT (70 stores); POS materials implementation; support for brand communications and operations.
Marketing Strategist Intern at Santander Bank Group (Universia PT)
August 1, 2015 - August 1, 2015
Marketing strategy support for banking and university partnerships; data collection and campaign execution.
Partnerships Manager & General Manager Europe/North America at DiliGo Management
September 1, 2020 - April 30, 2022
Partnerships management and general operations for Europe and North America; supported lead generation and LinkedIn engagement initiatives.
Senior Account Manager at Spark Health Digital Marketing Agency (Pharma)
April 1, 2022 - April 30, 2024
Budget management, account growth opportunities; coordination with delivery team; client relationship management across campaigns.
Product Manager at Santander Bank Group / Universia PT
April 1, 2017 - May 1, 2018
Project management for university/job portals and apps; engagement with universities in Portugal; BD activities; analytics and reporting.
Marketing Strategist Intern at Santander Bank Group / Universia PT
August 1, 2014 - August 1, 2015
Budgeting for marketing materials; monthly reports; presentations to CEO.

Education

Master in Management (Corporate Economics & Management) at Instituto Superior de Economia e Gestão (ISEG), University of Lisbon
September 1, 2013 - October 1, 2015
Erasmus Exchange Program at Sapienza University of Rome
January 1, 2012 - January 1, 2013
Digital Marketing Course at Lisbon Digital School
February 1, 2021 - March 1, 2021
Master in Management (Corporate Sciences) at Instituto Superior de Economia e Gestão (ISEG), University of Lisbon
September 1, 2013 - October 1, 2015
Erasmus Exchange at La Sapienza University of Rome
September 1, 2012 - June 30, 2013

Qualifications

Erasmus Exchange Program at Sapienza University of Rome
January 1, 2012 - January 1, 2013
Digital Marketing Course - Lisbon Digital School
February 1, 2021 - March 1, 2021

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail, Financial Services, Education