Senior multidisciplinary designer with 20 years of experience spanning branding, graphic design, web design, marketing, and communication. I develop visual identities and digital experiences that help businesses and entrepreneurs grow across international markets, blending creative direction with strong strategy around brand, messaging, and performance. I’ve led end-to-end projects—from positioning and concept to final design and delivery—building and managing WordPress websites and digital touchpoints, supporting lead-generation and SEO initiatives, and translating brand guidelines into clear, effective communication across channels and events.…Senior multidisciplinary designer with 20 years of experience spanning branding, graphic design, web design, marketing, and communication. I develop visual identities and digital experiences that help businesses and entrepreneurs grow across international markets, blending creative direction with strong strategy around brand, messaging, and performance. I’ve led end-to-end projects—from positioning and concept to final design and delivery—building and managing WordPress websites and digital touchpoints, supporting lead-generation and SEO initiatives, and translating brand guidelines into clear, effective communication across channels and events.WWW…
Senior multidisciplinary designer with 20 years of experience spanning branding, graphic design, web design, marketing, and communication. I develop visual identities and digital experiences that help businesses and entrepreneurs grow across international markets, blending creative direction with strong strategy around brand, messaging, and performance. I’ve led end-to-end projects—from positioning and concept to final design and delivery—building and managing WordPress websites and digital touchpoints, supporting lead-generation and SEO initiatives, and translating brand guidelines into clear, effective communication across channels and events.…Senior multidisciplinary designer with 20 years of experience spanning branding, graphic design, web design, marketing, and communication. I develop visual identities and digital experiences that help businesses and entrepreneurs grow across international markets, blending creative direction with strong strategy around brand, messaging, and performance. I’ve led end-to-end projects—from positioning and concept to final design and delivery—building and managing WordPress websites and digital touchpoints, supporting lead-generation and SEO initiatives, and translating brand guidelines into clear, effective communication across channels and events.WWWW…
Available to hire
Senior multidisciplinary designer with 20 years of experience spanning branding, graphic design, web design, marketing, and communication. I develop visual identities and digital experiences that help businesses and entrepreneurs grow across international markets, blending creative direction with strong strategy around brand, messaging, and performance.
I’ve led end-to-end projects—from positioning and concept to final design and delivery—building and managing WordPress websites and digital touchpoints, supporting lead-generation and SEO initiatives, and translating brand guidelines into clear, effective communication across channels and events.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Japanese
Beginner
Work Experience
Corporate Marketing Manager at MOPT Inc SGPS, SA
January 1, 2023 - May 1, 2024Led strategic and operational marketing planning, global communication, corporate identity guidelines, SEO and lead-generation initiatives. Measured communication performance across channels and represented the brand at events, fairs and universities.
Sales & Marketing Manager at NSS – New Sign Solutions
April 1, 2021 - May 1, 2022Managed digital channels, content, corporate identity and global communication, including international markets.
Marketing & Sales Consultant at Carchs Holdings Co Ltd – Tokyo, Japan
August 1, 2018 - April 1, 2019Managed international-market communication, sales, content and social media, with activity involving Japan and South Korea.
Senior Brand, Graphic & Web Designer / Creative Consultant at Independent / RaquelMoura.pt
January 1, 2011 - PresentDeveloped branding and corporate identity work for hundreds of brands worldwide. Delivered logo design, graphic design, product design, web design, and visual communication across varied industries. Built and managed websites and digital brand touchpoints, combining design with communication and marketing strategy. Worked directly with clients from positioning and concept development through final design and delivery.
Content Manager / Marketing Assistant at Grupo@Work
April 1, 2009 - April 1, 2011Multimedia Journalist at Media Capital
March 1, 2007 - March 1, 2009Education
BA / Degree in Communication Design at Escola Superior Artística do Porto
January 1, 2002 - January 1, 2006Qualifications
Google Ads & Analytics Certified Professional
January 11, 2030 - August 26, 2026E-Trainer qualification
January 11, 2030 - August 26, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Retail, Other
Grupo Morgado
The development of the Grupo Morgado website was primarily focused on translating the experience of staying at Quinta do Morgado, in Tavira, into a clear, balanced, and conversion-driven digital presence.
More than a corporate website, the platform was designed as a direct touchpoint between users and the accommodation experience, presenting the different options in a structured way while making the booking process simple and accessible.
The concept was inspired by the essence of the property itself: tranquility, simplicity, and a close connection to nature, while maintaining a practical link to its strategic location — just minutes from Tavira’s historic center and nearby beaches. This balance between peaceful surroundings and accessibility is reflected throughout the visual language and content structure.
The website structure was designed to guide users intuitively, with a clear hierarchy between discovering the property, exploring the accommodation options, and taking action. The different categories — Morgado Luxury, Village, Privilege, Exclusive, and House — allow visitors to quickly understand the available options while reinforcing the idea of different ways to experience Quinta do Morgado.
From a design perspective, the website follows a clean and contemporary approach with a strong emphasis on imagery, highlighting the space, natural light, and surrounding environment. Visual content plays a central role in communicating comfort, tranquility, and authenticity without relying on unnecessary elements or visual clutter.
Navigation was designed to be direct and functional, with particular attention given to the user journey toward booking. Integration with the booking system creates a seamless transition between discovery and action, reducing friction and supporting conversion.
A multilingual experience (Portuguese/English) was also incorporated, making the website accessible to different audiences and reinforcing the project’s international tourism positioning.
Overall, the Grupo Morgado website balances aesthetics and functionality, allowing design to support rather than compete with the experience. The result is a digital space that reflects the accommodation itself: simple, comfortable, and free from unnecessary noise.…The development of the Grupo Morgado website was primarily focused on translating the experience of staying at Quinta do Morgado, in Tavira, into a clear, balanced, and conversion-driven digital presence.
More than a corporate website, the platform was designed as a direct touchpoint between users and the accommodation experience, presenting the different options in a structured way while making the booking process simple and accessible.
The concept was inspired by the essence of the property itself: tranquility, simplicity, and a close connection to nature, while maintaining a practical link to its strategic location — just minutes from Tavira’s historic center and nearby beaches. This balance between peaceful surroundings and accessibility is reflected throughout the visual language and content structure.
The website structure was designed to guide users intuitively, with a clear hierarchy between discovering the property, exploring the accommodation options, and taking action. The different categories — Morgado Luxury, Village, Privilege, Exclusive, and House — allow visitors to quickly understand the available options while reinforcing the idea of different ways to experience Quinta do Morgado.
From a design perspective, the website follows a clean and contemporary approach with a strong emphasis on imagery, highlighting the space, natural light, and surrounding environment. Visual content plays a central role in communicating comfort, tranquility, and authenticity without relying on unnecessary elements or visual clutter.
Navigation was designed to be direct and functional, with particular attention given to the user journey toward booking. Integration with the booking system creates a seamless transition between discovery and action, reducing friction and supporting conversion.
A multilingual experience (Portuguese/English) was also incorporated, making the website accessible to different audiences and reinforcing the project’s international tourism positioning.
Overall, the Grupo Morgado website balances aesthetics and functionality, allowing design to support rather than compete with the experience. The result is a digital space that reflects the accommodation itself: simple, comfortable, and free from unnecessary noise.WW…
NEPAL GETAWAYS
The visual identity developed for Nepal Getaways was designed to reflect the cultural richness of Nepal while creating a modern and professional presence for the travel and tourism industry.
The logo features a minimalist symbol inspired by traditional Nepalese architecture, with its ascending structure suggesting journey, discovery and elevation — concepts closely connected to travel and exploration.
Clean, widely spaced typography gives the brand a contemporary and international character, while the combination of black and red creates a strong visual contrast. The red adds energy and subtly connects the identity to Nepal.
Overall, the identity combines culture, travel and modernity, creating a distinctive and versatile brand that positions Nepal Getaways as a gateway to discovering Nepal.…The visual identity developed for Nepal Getaways was designed to reflect the cultural richness of Nepal while creating a modern and professional presence for the travel and tourism industry.
The logo features a minimalist symbol inspired by traditional Nepalese architecture, with its ascending structure suggesting journey, discovery and elevation — concepts closely connected to travel and exploration.
Clean, widely spaced typography gives the brand a contemporary and international character, while the combination of black and red creates a strong visual contrast. The red adds energy and subtly connects the identity to Nepal.
Overall, the identity combines culture, travel and modernity, creating a distinctive and versatile brand that positions Nepal Getaways as a gateway to discovering Nepal.WW…
ALWAQT YUMDI
The visual identity developed for Alwaqt Yumdi was conceived to reflect a contemporary luxury positioning, where tradition, precision, and design come together in a sophisticated and timeless brand.
With production based in Switzerland and creative direction developed in London, the brand is built around a duality that combines watchmaking heritage with a modern, international aesthetic vision. This balance became the starting point for an identity that conveys precision, exclusivity, and understated elegance.
The logo features a minimalist geometric symbol constructed from angular forms that suggest movement, precision, and the passage of time. This element acts as a distinctive and versatile brand mark, capable of standing independently across a variety of applications, from the product itself to the brand’s wider communications.
The typography was selected to reinforce clarity, balance, and sophistication, with a contemporary design that emphasizes spacing and legibility. The descriptor Luxury Watches appears subtly, establishing the brand’s positioning without competing with the strength of its name.
The color palette is built around a neutral and elegant foundation, complemented by carefully selected accents that introduce contrast and personality while maintaining a refined and controlled aesthetic. This approach allows the brand to adapt seamlessly across different environments, from physical applications to digital platforms, without compromising visual consistency.
Visually, the branding draws from a clean, architectural aesthetic, where space, light, and detail play a central role. The creative direction places the product at the forefront, presenting it within a premium environment that reinforces perceptions of quality and exclusivity.
Overall, the Alwaqt Yumdi identity positions the brand within the world of contemporary luxury, bringing together design, precision, and heritage to create a strong, distinctive, and internationally relevant presence.…The visual identity developed for Alwaqt Yumdi was conceived to reflect a contemporary luxury positioning, where tradition, precision, and design come together in a sophisticated and timeless brand.
With production based in Switzerland and creative direction developed in London, the brand is built around a duality that combines watchmaking heritage with a modern, international aesthetic vision. This balance became the starting point for an identity that conveys precision, exclusivity, and understated elegance.
The logo features a minimalist geometric symbol constructed from angular forms that suggest movement, precision, and the passage of time. This element acts as a distinctive and versatile brand mark, capable of standing independently across a variety of applications, from the product itself to the brand’s wider communications.
The typography was selected to reinforce clarity, balance, and sophistication, with a contemporary design that emphasizes spacing and legibility. The descriptor Luxury Watches appears subtly, establishing the brand’s positioning without competing with the strength of its name.
The color palette is built around a neutral and elegant foundation, complemented by carefully selected accents that introduce contrast and personality while maintaining a refined and controlled aesthetic. This approach allows the brand to adapt seamlessly across different environments, from physical applications to digital platforms, without compromising visual consistency.
Visually, the branding draws from a clean, architectural aesthetic, where space, light, and detail play a central role. The creative direction places the product at the forefront, presenting it within a premium environment that reinforces perceptions of quality and exclusivity.
Overall, the Alwaqt Yumdi identity positions the brand within the world of contemporary luxury, bringing together design, precision, and heritage to create a strong, distinctive, and internationally relevant presence.WW…
ASYSTWAY CONSULTING
A identidade visual desenvolvida para Asystway Consulting foi concebida para transmitir modernidade, confiança e solidez, refletindo o posicionamento de uma marca ligada ao universo da consultoria e da estratégia empresarial.
O logótipo assenta numa construção limpa e contemporânea, combinando um símbolo geométrico com uma tipografia sofisticada e minimalista. O monograma, formado a partir das iniciais da marca, cria um elemento visual forte e distintivo, capaz de funcionar de forma autónoma e de reforçar o reconhecimento da identidade em diferentes suportes.
A tipografia escolhida apresenta um desenho elegante, equilibrado e preciso, contribuindo para uma imagem profissional e credível. A organização visual do nome e da designação Consulting permite estabelecer uma hierarquia clara, reforçando a área de atuação da marca sem comprometer a sobriedade do conjunto.
A utilização de uma tonalidade laranja acobreada introduz energia, diferenciação e sofisticação, criando contraste com a neutralidade dos ambientes e aplicações. Esta escolha cromática permite à marca afirmar-se com personalidade, sem perder o caráter corporativo e premium que o setor exige.
No seu conjunto, esta identidade procura posicionar a Asystway Consulting como uma marca contemporânea, estruturada e confiante, capaz de transmitir profissionalismo, visão estratégica e proximidade. O resultado é um branding sólido e distintivo, preparado para representar a empresa de forma consistente em contextos institucionais, corporativos e digitais.…A identidade visual desenvolvida para Asystway Consulting foi concebida para transmitir modernidade, confiança e solidez, refletindo o posicionamento de uma marca ligada ao universo da consultoria e da estratégia empresarial.
O logótipo assenta numa construção limpa e contemporânea, combinando um símbolo geométrico com uma tipografia sofisticada e minimalista. O monograma, formado a partir das iniciais da marca, cria um elemento visual forte e distintivo, capaz de funcionar de forma autónoma e de reforçar o reconhecimento da identidade em diferentes suportes.
A tipografia escolhida apresenta um desenho elegante, equilibrado e preciso, contribuindo para uma imagem profissional e credível. A organização visual do nome e da designação Consulting permite estabelecer uma hierarquia clara, reforçando a área de atuação da marca sem comprometer a sobriedade do conjunto.
A utilização de uma tonalidade laranja acobreada introduz energia, diferenciação e sofisticação, criando contraste com a neutralidade dos ambientes e aplicações. Esta escolha cromática permite à marca afirmar-se com personalidade, sem perder o caráter corporativo e premium que o setor exige.
No seu conjunto, esta identidade procura posicionar a Asystway Consulting como uma marca contemporânea, estruturada e confiante, capaz de transmitir profissionalismo, visão estratégica e proximidade. O resultado é um branding sólido e distintivo, preparado para representar a empresa de forma consistente em contextos institucionais, corporativos e digitais.WW…
IMTIAZ WILLEMS
The visual identity developed for Imtiaz Willems Photography was designed to represent a personal brand in the photography industry, where the photographer’s own name plays a central role in building his professional presence. By using his name as the foundation of the identity, the brand gains authenticity, personality, and a distinctive signature, reinforcing the direct connection between the work itself and the creative vision of the person behind the camera.
Visually, the branding is built around a contemporary, minimalist, and sophisticated aesthetic. The logo combines a geometric symbol with clean, elegant typography, creating a strong, modern, and easily recognizable brand identity. The monogram, created from the initials of the photographer’s name, adds distinction and versatility, allowing it to work independently across a variety of applications and formats.
The uppercase typography, with balanced spacing and fine letterforms, conveys precision, professionalism, and aesthetic sensitivity. This choice contributes to a more editorial and premium feel, perfectly suited to a photographer seeking a refined, understated, and timeless visual presence. The word Photography appears as a complementary element, clearly defining the field of expertise without taking attention away from the photographer’s name.
Overall, the identity communicates elegance, confidence, and visual consistency, reflecting a contemporary and distinctive approach to photography. The result is a strong, memorable personal brand that establishes Imtiaz Willems’ name as both a professional signature and the central element of his visual communication.…The visual identity developed for Imtiaz Willems Photography was designed to represent a personal brand in the photography industry, where the photographer’s own name plays a central role in building his professional presence. By using his name as the foundation of the identity, the brand gains authenticity, personality, and a distinctive signature, reinforcing the direct connection between the work itself and the creative vision of the person behind the camera.
Visually, the branding is built around a contemporary, minimalist, and sophisticated aesthetic. The logo combines a geometric symbol with clean, elegant typography, creating a strong, modern, and easily recognizable brand identity. The monogram, created from the initials of the photographer’s name, adds distinction and versatility, allowing it to work independently across a variety of applications and formats.
The uppercase typography, with balanced spacing and fine letterforms, conveys precision, professionalism, and aesthetic sensitivity. This choice contributes to a more editorial and premium feel, perfectly suited to a photographer seeking a refined, understated, and timeless visual presence. The word Photography appears as a complementary element, clearly defining the field of expertise without taking attention away from the photographer’s name.
Overall, the identity communicates elegance, confidence, and visual consistency, reflecting a contemporary and distinctive approach to photography. The result is a strong, memorable personal brand that establishes Imtiaz Willems’ name as both a professional signature and the central element of his visual communication.WW…
FISIORUIVO
Development of the visual identity for FisioRuivo Fisioterapia, a brand dedicated to physiotherapy and rehabilitation services. The goal of the project was to create a modern, professional, and balanced identity capable of conveying trust, care, and clinical expertise.
The visual concept was developed around an “FR” monogram, integrated into a circular graphic element that suggests movement, balance, and continuity — concepts closely connected to the process of physical recovery and well-being.
The identity embraces a minimalist and contemporary approach, featuring clean typography and a warm, earthy color palette that reinforces a sense of approachability, human care, and professionalism.
The result is an elegant and distinctive brand designed to communicate expertise, trust, and a personalized approach to patient care.…Development of the visual identity for FisioRuivo Fisioterapia, a brand dedicated to physiotherapy and rehabilitation services. The goal of the project was to create a modern, professional, and balanced identity capable of conveying trust, care, and clinical expertise.
The visual concept was developed around an “FR” monogram, integrated into a circular graphic element that suggests movement, balance, and continuity — concepts closely connected to the process of physical recovery and well-being.
The identity embraces a minimalist and contemporary approach, featuring clean typography and a warm, earthy color palette that reinforces a sense of approachability, human care, and professionalism.
The result is an elegant and distinctive brand designed to communicate expertise, trust, and a personalized approach to patient care.WW…
iDR - Website
Development of the corporate website for iDR – Domótica e Robótica, a Portuguese company specializing in technological solutions in the fields of home automation, robotics, and automation. The company integrates advanced technology into residential and industrial environments, providing innovative solutions designed to improve efficiency, safety, and comfort.
The project included the design and development of the website, with the goal of clearly presenting the company’s different areas of expertise — from home automation and robotics to exoskeletons and technical services — while strengthening the brand’s technological and innovative positioning.
https://www.twine.net/signin…Development of the corporate website for iDR – Domótica e Robótica, a Portuguese company specializing in technological solutions in the fields of home automation, robotics, and automation. The company integrates advanced technology into residential and industrial environments, providing innovative solutions designed to improve efficiency, safety, and comfort.
The project included the design and development of the website, with the goal of clearly presenting the company’s different areas of expertise — from home automation and robotics to exoskeletons and technical services — while strengthening the brand’s technological and innovative positioning.
https://www.twine.net/signinWW…
Portugal For Living - Social Media
Development of a set of social media templates for Portugal For Living, a company specializing in relocation services and support for international clients looking to move to Portugal.
The goal of the project was to create a consistent visual language for the brand’s social media content, making complex information — such as visas, relocation processes, and lifestyle in Portugal — clear, accessible, and visually engaging for an international audience.
Several post formats were developed for different types of content, including visa information, tips for those planning to move to Portugal, educational content, and corporate posts. All copy used across the social media posts was also written by me in English, ensuring clear communication and alignment with the brand’s international target audience.
The design focused on balanced layouts, highly legible typography, and a contemporary aesthetic, created to strengthen the brand’s credibility and improve its communication across social media.
The result is a versatile template system that ensures visual consistency, simplifies the creation of informative content, and maintains a clear and professional digital identity.…Development of a set of social media templates for Portugal For Living, a company specializing in relocation services and support for international clients looking to move to Portugal.
The goal of the project was to create a consistent visual language for the brand’s social media content, making complex information — such as visas, relocation processes, and lifestyle in Portugal — clear, accessible, and visually engaging for an international audience.
Several post formats were developed for different types of content, including visa information, tips for those planning to move to Portugal, educational content, and corporate posts. All copy used across the social media posts was also written by me in English, ensuring clear communication and alignment with the brand’s international target audience.
The design focused on balanced layouts, highly legible typography, and a contemporary aesthetic, created to strengthen the brand’s credibility and improve its communication across social media.
The result is a versatile template system that ensures visual consistency, simplifies the creation of informative content, and maintains a clear and professional digital identity.WW…
SIYAH Branding
SIYAH 55 was born as a clothing and accessories brand inspired by the profound meaning of the word Siyah — “black” — a term rich in symbolism, mystery, and sophistication.
The brand positions itself within the world of timeless luxury, where each piece is conceived not as a passing trend, but as an extension of identity, presence, and intention.
SIYAH 55 is visual silence. It is understated elegance. It is subtle power.
The visual identity created for SIYAH 55 embraces a minimalist, editorial approach, centered on the pure sophistication of typography and the strength of its visual signature. The logo features uppercase lettering with elegant serifs and striking contrast, immediately evoking the world of luxury fashion houses and timeless style.
The abstract symbol functions as a contemporary monogram, almost like a calligraphic gesture or an artistic cut-out, bringing a distinctive and exclusive element to the brand. Its organic form suggests movement, fabric, and fluidity, reinforcing the connection to clothing and accessory design while adding a modern, conceptual touch.…SIYAH 55 was born as a clothing and accessories brand inspired by the profound meaning of the word Siyah — “black” — a term rich in symbolism, mystery, and sophistication.
The brand positions itself within the world of timeless luxury, where each piece is conceived not as a passing trend, but as an extension of identity, presence, and intention.
SIYAH 55 is visual silence. It is understated elegance. It is subtle power.
The visual identity created for SIYAH 55 embraces a minimalist, editorial approach, centered on the pure sophistication of typography and the strength of its visual signature. The logo features uppercase lettering with elegant serifs and striking contrast, immediately evoking the world of luxury fashion houses and timeless style.
The abstract symbol functions as a contemporary monogram, almost like a calligraphic gesture or an artistic cut-out, bringing a distinctive and exclusive element to the brand. Its organic form suggests movement, fabric, and fluidity, reinforcing the connection to clothing and accessory design while adding a modern, conceptual touch.WW…
Signatus - Social Media
Signatus is a brand that symbolizes authenticity, creativity, and the expression of personal identity. Specializing in the production and sale of personalized t-shirts, Signatus allows each customer to “wear their identity,” reinforcing values such as individuality, originality, and unique style.
The brand’s logo has been carefully designed to reflect these values, visually conveying the concepts of personalization and modernity. The Signatus logo was created to communicate professionalism, simplicity, and transformation — essential characteristics of a brand centered around creativity and personal style. Each element carries a strategic meaning that reinforces the essence of the brand.…Signatus is a brand that symbolizes authenticity, creativity, and the expression of personal identity. Specializing in the production and sale of personalized t-shirts, Signatus allows each customer to “wear their identity,” reinforcing values such as individuality, originality, and unique style.
The brand’s logo has been carefully designed to reflect these values, visually conveying the concepts of personalization and modernity. The Signatus logo was created to communicate professionalism, simplicity, and transformation — essential characteristics of a brand centered around creativity and personal style. Each element carries a strategic meaning that reinforces the essence of the brand.WW…
Signatus - Logo Design
Signatus is a brand that symbolizes authenticity, creativity, and the expression of personal identity. Specializing in the production and sale of personalized t-shirts, Signatus allows each customer to “wear their identity,” reinforcing values such as individuality, originality, and unique style.
The brand’s logo has been carefully designed to reflect these values, visually conveying the concepts of personalization and modernity. The Signatus logo was created to communicate professionalism, simplicity, and transformation — essential characteristics of a brand centered around creativity and personal style. Each element carries a strategic meaning that reinforces the essence of the brand.…Signatus is a brand that symbolizes authenticity, creativity, and the expression of personal identity. Specializing in the production and sale of personalized t-shirts, Signatus allows each customer to “wear their identity,” reinforcing values such as individuality, originality, and unique style.
The brand’s logo has been carefully designed to reflect these values, visually conveying the concepts of personalization and modernity. The Signatus logo was created to communicate professionalism, simplicity, and transformation — essential characteristics of a brand centered around creativity and personal style. Each element carries a strategic meaning that reinforces the essence of the brand.WW…
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