Marketing Manager at ID 21

Owned end-to-end digital execution for the Singapore market, with responsibility for website management, SEO, and organic social media. Planned and optimized SEO-led content and website journeys to support brand visibility and inbound lead generation. Partnered closely with Sales to develop sales enablement assets (pitch decks, solution overviews, case studies) supporting prospecting and customer conversations. Implemented AI-assisted content workflows to accelerate marketing content ideation, production, and optimization. Defined and tracked funnel-level KPIs (traffic quality, engagement, MQLs) to inform ongoing optimization and channel prioritization.

Global SEO Specialist at Randstad

Led APAC-wide SEO growth strategy across Australia, China, India, Japan, and New Zealand, supporting both brand visibility, traffic and lead acquisition. Acted as a regional center-of-excellence partner for SEO and content optimization, enabling local markets with frameworks, best practices, and guidance. Worked cross-functionally with global marketing, local teams, and developers to improve web architecture, technical SEO, localization, and content scalability. Measurable results delivered: +20% YoY organic traffic in Australia; initiated and executed SEO strategy in China laying the foundation for future lead growth.

Senior SEO & Inbound Specialist at Growth Marketer Academy

Built SEO & inbound strategy from zero for Hong Kong, Taiwan, and Malaysia markets and supported go-to-market efforts across the full digital marketing funnel. Mapped and optimized the full user journey from acquisition to lead nurturing, combining content, email campaigns, webinars, and automation workflows to drive conversion. Ran A/B tests, analyzed and optimized campaign performance for CPL, CAC, and ROI. Created multi-channel content across social media, website, and email to support lead nurturing initiatives. Achievements included +200% YoY organic traffic and +7% in-bound conversion rate.

Global Paid Search Specialist at CyberLink

Managed multi-market paid search programs across the US, UK, Australia, and Canada. Owned budget allocation, performance optimization, and reporting for a USD 1M annual media budget. Delivered weekly and monthly dashboards to support commercial performance reviews. Improved CPA efficiency through continuous optimization and budget reallocation.