rararachel.com I'm a multi-disciplinary design leader with a breadth of experience in branding, product graphics, custom typography, illustration, and textile design. I spent about 15 years on an in-house design team for a billion-dollar global retail company, collaborating across product development and marketing, translating fashion trends into product, and solving creative problems. I thrive in cross-functional collaboration, leading with a calm, collaborative approach, and keeping brand consistency across outputs. I work with a range of clients on project-based design needs, including illustration, branding, invitation design, and promotional materials, and I seek opportunities in both leadership and supportive roles.

Rachel Little

rararachel.com I'm a multi-disciplinary design leader with a breadth of experience in branding, product graphics, custom typography, illustration, and textile design. I spent about 15 years on an in-house design team for a billion-dollar global retail company, collaborating across product development and marketing, translating fashion trends into product, and solving creative problems. I thrive in cross-functional collaboration, leading with a calm, collaborative approach, and keeping brand consistency across outputs. I work with a range of clients on project-based design needs, including illustration, branding, invitation design, and promotional materials, and I seek opportunities in both leadership and supportive roles.

Available to hire

rararachel.com
I’m a multi-disciplinary design leader with a breadth of experience in branding, product graphics, custom typography, illustration, and textile design. I spent about 15 years on an in-house design team for a billion-dollar global retail company, collaborating across product development and marketing, translating fashion trends into product, and solving creative problems.
I thrive in cross-functional collaboration, leading with a calm, collaborative approach, and keeping brand consistency across outputs. I work with a range of clients on project-based design needs, including illustration, branding, invitation design, and promotional materials, and I seek opportunities in both leadership and supportive roles.

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Language

English
Fluent

Work Experience

Freelance & Contract Designer at Self-employed / Freelance
January 1, 2020 - Present
Multi-discipline designer delivering branding, product graphics, custom typography, illustration, and textile design for a range of clients; collaborated with product development and marketing teams; provided project-based creative support and ongoing part-time engagements.
Senior Designer (Part-Time) at Turtlebox Audio
January 1, 2023 - Present
Created print and digital advertising assets to exact specifications, developed Figma templates for email campaigns, and designed graphics and visual assets for promotions, product packaging, website, and email; produced custom illustrations for retail.
Senior Textile Designer (Part-Time) at Fossil Group
January 1, 2024 - Present
Developed seasonal artwork using brand themes and color palettes, often hand-painted; created original pattern collections for handbags and small leather goods; refined prints to meet factory color standards, production requirements, and cost constraints.
Lead Art Director - Product Graphics at Fossil Group
January 1, 2017 - January 1, 2020
Managed weekly cross-functional meetings, design revisions, rapid turnaround timelines, cost adjustments, and project deadlines; collaborated with textile designers to incorporate graphics into fabrics and supported seasonal campaign narratives across watches, leather goods, and jewelry.
Art Director - Product / Apparel Graphics / Packaging at Fossil Group
January 1, 2009 - January 1, 2017
Led the women’s graphics team in developing product graphics for Fossil watches, leather goods, and jewelry; directed brand graphics, posters, in-store visuals, packaging; oversaw specialty packaging for holiday gifting and Limited Edition releases; mentored designers.
Senior Designer - Apparel Graphics, Brand Identity at Fossil Group
January 1, 2006 - January 1, 2009
Led a team of four in creating seasonal women's t-shirt graphics aligned with quarterly trend direction; produced trend research and inspiration boards; designed graphics and typography for campaigns, catalogs, logos, packaging, and web; created in-store graphics and packaging for international campaigns including Lunar New Year and Ramadan.
Designer - Illustration and Textile Design at Fossil Group
January 1, 2004 - January 1, 2006
Developed hand-drawn illustrations and typographic treatments for seasonal campaigns; designed textile patterns for Fossil leather goods; created original illustrations featured on a range of Fossil products. Patterns are seasonal, hand-illustrated, and incorporate brand colors.
Freelance & Contract Design
January 1, 2020 - Present
Multi-discipline design leader with a breadth of experience in branding, product graphics, custom typography, illustration, and textile design. Worked for 15 years on the in-house design team for a billion-dollar global retail company, in a variety of creative capacities. Experienced in cross-functional collaboration with product development and marketing teams, adept at translating fashion trends onto product, and skilled in creative problem-solving. Seeking opportunities in both leadership and supportive roles. Worked with a range of companies over six years on project-based design needs, including illustration, branding, invitation design, and promotional materials.

Education

Bachelor of Fine Arts in Communication Design at University of North Texas
January 11, 2030 - April 24, 2026
Bachelor of Fine Arts at University of North Texas
January 11, 2030 - April 24, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Consumer Goods, Media & Entertainment, Professional Services