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Social Media Specialist with 7 years of experience in digital agencies and startup environments. I’ve worked with a wide range of brands and developed customized branding plans that align with each client’s goals. I bring creative ideas and effective strategies that strengthen brand presence and engagement. My expertise includes social media strategy, content writing, and trend analysis. I always look at things from different perspectives to discover unique angles that make every brand stand out and how to make every campaign works and deliver the best results.…Social Media Specialist with 7 years of experience in digital agencies and startup environments. I’ve worked with a wide range of brands and developed customized branding plans that align with each client’s goals. I bring creative ideas and effective strategies that strengthen brand presence and engagement. My expertise includes social media strategy, content writing, and trend analysis. I always look at things from different perspectives to discover unique angles that make every brand stand out and how to make every campaign works and deliver the best results.

Raras Mita Pangesti

Social Media Manager, Copywriter, Digital Marketer, +5

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Social Media Specialist with 7 years of experience in digital agencies and startup environments. I’ve worked with a wide range of brands and developed customized branding plans that align with each client’s goals. I bring creative ideas and effective strategies that strengthen brand presence and engagement. My expertise includes social media strategy, content writing, and trend analysis. I always look at things from different perspectives to discover unique angles that make every brand stand out and how to make every campaign works and deliver the best results.…Social Media Specialist with 7 years of experience in digital agencies and startup environments. I’ve worked with a wide range of brands and developed customized branding plans that align with each client’s goals. I bring creative ideas and effective strategies that strengthen brand presence and engagement. My expertise includes social media strategy, content writing, and trend analysis. I always look at things from different perspectives to discover unique angles that make every brand stand out and how to make every campaign works and deliver the best results.

Available to hire

Social Media Specialist with 7 years of experience in digital agencies and startup environments. I’ve worked with a wide range of brands and developed customized branding plans that align with each client’s goals. I bring creative ideas and effective strategies that strengthen brand presence and engagement. My expertise includes social media strategy, content writing, and trend analysis. I always look at things from different perspectives to discover unique angles that make every brand stand out and how to make every campaign works and deliver the best results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Korean

Advanced

Indonesian

Fluent

Work Experience

Digital Marketing & Content Assistant at Overseas Freelance Experience - Personal Confidential Clients

January 1, 2025 - October 15, 2025

Developed monthly social media plans and key visuals aligned with each brand. Created content and copywriting for captions, articles, email campaigns, and influencer briefs. Managed paid media optimization across META, Google Ads, YouTube, and influencer campaigns to boost reach, engagement, and overall performance.

Social Media Management (TikTok Only) at Confidential Clients - Fintech Agency

January 1, 2023 - October 15, 2025

Developed monthly social media plans and content aligned with the target market to reach the For You Page. Created short-form video content for TikTok and grew the account from 0 to 1,000 followers within one month through consistent posting and FYP-focused content.

Social Media & Digital Marketing at Anomali Digital Media Agency

January 1, 2023 - October 15, 2025

Developed monthly social media plans and key visuals aligned with each client’s brand direction and campaign goals, primarily on META platforms. Created and managed captions, ad hoc requests, and promotional materials. Managed paid media optimization across META, Google Ads, YouTube Ads, and influencer campaigns to boost reach and engagement. Achievements include +200% sales for Client A during Ramadan, the successful Ramadan campaign with KOL collaborations; Client B sold out the first batch of residential units using targeted Meta and Google Ads with lookalike audiences; Client C strengthened a salesperson’s personal branding resulting in three closed deals.

Social Media Specialist at PT Logika Sarana Teknologi / Logique

January 1, 2023 - Present

Developed and executed monthly social media strategies for diverse clients across Instagram, Facebook, TikTok, and LinkedIn to strengthen brand presence and engagement. Created content writing and copy for visuals, articles, taglines, website home pages, press releases, LinkedIn articles, and influencer briefs aligned with each brand’s voice and goals. Analyzed performance against KPIs, managed projects, and collaborated with cross-functional teams to deliver impactful results. Achievements include growing Client A’s followers from 5,000 to 10,000 by Aug 2024 (ahead of target) and generating over 100 meaningful leads per month; led a CRM WhatsApp campaign for Client B achieving 6,000+ leads in one month.

Freelance Journalist at Korean News Online Media

April 4, 2022 - January 31, 2024

Attended entertainment events, wrote engaging news articles, social media live reports, event summaries, and reviews in English that captured highlights, atmosphere, and cultural impact.

Social Media & Design Graphics at PT Dua Pilar Rukun

January 1, 2021 - October 15, 2025

Developed monthly social media plans for five brands, aligning with brand goals and audience. Created content visuals for digital and print, and managed paid ads on Meta while coordinating influencer campaigns to increase reach and engagement. Achievements include Brand A growing followers from 0 to 1,000 in three months via giveaways and influencer collaborations; Brand B expanding brand awareness in a niche automotive community through partnerships with well-known automotive influencers and celebrity biker groups.

Social Media & Design Graphics at PT Path Mobile Indonesia

April 1, 2019 - October 15, 2025

Created monthly social media plan visuals template for Path Social Media. Wrote content for web articles, captions, and other copywriting tasks. Promoted the brand through influencer marketing campaigns.

Journalist at iNews Indonesia News Media

February 1, 2018 - October 15, 2025