For 13 years I did it the hard way, on set, behind the camera, in the edit bay, directing commercials and music videos and learning what actually makes a frame hit. One of the records I shot has passed 283 million views. Across everything I’ve directed, shot and cut, the number is north of a billion. I earned every one of those the traditional way.
Then AI showed up, and most people treated it like a toy. I treated it like a camera. I spent the last stretch figuring out how to run my whole director’s eye through it, so the work still feels physically filmed, still has real light and weight and story, but gets made in days instead of months and for a fraction of the budget.
That’s the whole idea behind RAREPROMPT. I don’t make “AI content.” I direct films and campaigns that happen to be built with AI, and I build the entire machine behind them: the look, the world, the pipeline, and systems a brand’s team can actually own. I’ve put that to work for names like PUMA, Under Armour, Ray-Ban, Royal Caribbean and Pringles, and on a Netflix fight-week promo for Jake Paul vs Anthony Joshua.
I care about craft over gimmicks, taste over trends, and results over views for their own sake. If you’re a brand, agency or studio trying to make something that stops the scroll and doesn’t look like everyone else’s AI, that’s exactly what I do.
Based in Orlando. Bilingual, English and Spanish. Open to creative director and AI film/video roles (remote or in-market) and select brand projects.
Watch the work: rareprompt.higgsfield.app
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